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Outdoor Industry Association & Outside Magazine Identify Best Places to Work

Friday, January 13th, 2012 at 1:39 PM

Application Deadline is February 24, 2012

Outdoor Industry Association

Outdoor Industry Association

BOULDER, CO --(Ammoland.com)- Outdoor Industry Association (OIA) is partnering with Outside magazine to identify the 2012 “Best Places to Work.”

With the help of OIA and the Best Companies Group, Outside’s fifth annual program will rank U.S. companies based on their commitment to helping employees balance productivity with an active lifestyle.

Outside’s Best Places to Work program recognizes employers that empower their employees to live bigger, better lives through active participation in the world outside. OIA encourages outdoor recreation companies to apply for the award, both as a way to earn recognition as well as a means to inspire policies that support employees’ outdoor pursuits.

“The outdoor industry lives and breathes the active outdoor lifestyle,” said Frank Hugelmeyer, president and CEO of OIA. “It is possible to have a successful business while also supporting work–life balance — and our industry proves it. As leaders in the outdoor recreation industry, we want to set an example and encourage others to cultivate a thriving company culture. This program is a great motivator.”

“Every year, this project grows as more and more companies recognize the benefits of balancing work and quality of life,” said Outside editor Christopher Keyes. “Our readers are high-performing professionals who are after more than just a paycheck. Through our partnership with the Best Companies Group and Outdoor Industry Association, we’re connecting them with America’s most forward-thinking companies.”

“BCG is honored to once again partner with Outside and Outdoor Industry Association to produce this unique list of organizations that create cultures where employees are healthy, active, and love to come to work,” says Peter B. Burke, president of Best Companies Group. “After three years of studying this growing group of ground-breaking companies, we can’t wait to see what the 2012 winners have to show us.”

Winners from the first four years have ranged from consumer electronics manufacturer Skullcandy to apparel-brand Patagonia to advertising agencies like Colle + McVoy and Carmichael Lynch. Companies making the list have received extensive media coverage, including television features on Good Morning America and Outside Television, and national newspaper stories

The project is open to any for-profit or nonprofit U.S. company with 15 or more employees. The winning companies will be announced in the September 2012 issue of Outside magazine.

The registration deadline is February 24, 2012.

For more information about the program and to register the program, visit bestplacestoworkoutside.com.

Outdoor Industry Association
Based in Boulder, Colorado, Outdoor Industry Association is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives, and retailers of outdoor recreation apparel, footwear, equipment, and services. For more information go to outdoorindustry.org or call 303.444.3353.

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Winners Announced for 2012 OIA Outdoor Inspiration Awards Presented

Thursday, January 5th, 2012 at 6:44 PM

Winners Announced for 2012 OIA Outdoor Inspiration Awards Presented by adidas Outdoor

Outdoor Industry Association

Outdoor Industry Association

BOULDER, COLO. --(Ammoland.com)- Celebrating the rejuvenation and spirit that inspires so many people to embrace the active outdoor lifestyle, the OIA Outdoor Inspiration Awards presented by adidas Outdoor today announced the four winners voted to receive 2012 honors.

The winners of the 2012 OIA Outdoor Inspiration Awards presented by adidas Outdoor are:

  • Erik Weihenmayer – PERSON
  • National Outdoor Leadership School – GROUP
  • Nantahala Outdoor Center – COMPANY
  • The North Face – COMPANY

The OIA Outdoor Inspiration Awards presented by adidas Outdoor recognize those who inspire others to appreciate and recreate in the outdoors, and the 2012 winners were selected from hundreds of moving stories of inspirational efforts from all over the world.

Erik Weihenmayer became an accomplished mountain climber, paraglider and skier, despite losing his vision at the age of 13 with the belief that, disabled or not, you should always live your life as if there are no limits. Alongside Erik as finalists in the People category are Marilyn Price, Founding Director, Trips for Kids and Rebecca Cohen, Author of 15 Minutes Outside: 365 Ways to get out of the House and Connect with your Kids.

National Outdoor Leadership School, the 2012 Group winner, is a non-profit group that has educated more than 200,000 students in wilderness skills and leadership, operating on the firm belief that positive, ethical leaders change the world. Paradox Sports, an organization that helps the physically disabled to participate in human-powered outdoor sports, and Skirt Sport’s Kick Start Personal Motivator program, which pairs women with barriers to fitness with female mentors to help them train for their first 5K race, were also named finalists in the Group category out of a highly competitive field of nominations.

Since it first opened as a small rafting company on the banks of the Nantahala River, Small Company category winner Nantahala Outdoor Center has worked to inspire and encourage people of all ages and backgrounds to get outside, be active, and improve their lifestyles by enjoying the outdoors. Additional finalists, selected from dozens of nominations in the category, included Boardworks, a company that strives to make stand-up paddle more fun for more people, and Nevado Mountain Adventures, which offers consumers the opportunity to try new ski gear on their own terms at special demos at the nation’s resorts.

Large Company winner The North Face pushes the boundaries of innovation and design so that outdoor enthusiasts can push the boundaries of exploration, all while committing itself to protecting and preserving outdoor playgrounds and engaging communities in outdoor efforts. KEEN, recognized for their light-hearted “Recess is Back” campaign, and Merrell, with their welcome encouragement of outdoor adventures, were also named finalists in this category.

Hundreds of business and outdoor leaders will gather at the Capitol Theatre in Salt Lake City during the evening of Friday, January 20, 2012, at Outdoor Retailer Winter Market, one of the largest annual gatherings of outdoor-involved companies, to recognize each of these inspiring influencers affecting outdoor recreation today. World-renowned mountaineer Reinhold Messner and 2011 International Federation of Sport Climbing World Champion Sasha DiGiulian will act as the official emcees of the OIA Outdoor Inspiration Awards ceremony, and share their motivations and how they “pay it forward.” For more information on the OIA Outdoor Inspiration Awards celebration, visit www.outdoorindustry.org/inspire.

Outdoor Industry Association

Based in Boulder, CO, Outdoor Industry Association® is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information go to outdoorindustry.org or call 303.444.3353

adidas Outdoor
adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. adidas Outdoor began in the 1970’s with the creation of the first light trekking shoe for climbing legend Reinhold Messner for his first Everest ascent without oxygen in 1978. That tradition continues today with products influenced by Messner and Alexander and Thomas Huber, the extraordinary brothers who consistently inspire the climbing community with their bold adventures in a unique style that is light and fast.

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