ShootLikeAGirl.com

ELKMONT, AL --(Ammoland.com)- Shoot Like A Girl is proud to announce that Karen Butler, Founder and President of Shoot Like A girl has been named by Outdoor Life as one of the OL 25: Leaders in Hunting, Fishing and Conservation for her vision to get more women involved in shooting sports.

“I was shocked when I got the news, it was surreal to realize that the industry recognizes what we are trying to do, and values it too. I am truly honored to be listed with the other esteemed awardees”, said Butler.

Shoot Like A Girl has been operating for three years and encourages more women to be involved in shooting sports. Their mission is to “empower women to participate in shooting sports with confidence.”

With the help of Corporate Sponsors, they travel around the country and introduce women to archery, actually shooting a bow, in a safe controlled environment. To date, they have had over 1500 women participate Test Flights, with 40% of those ladies being first time shooters.

“It is incredible when we get new shooters in the booth, and at first they are apprehensive about shooting, but after a few minutes of education and safety tips, they shoot the bow, and their faces light up, and the next thing out of their mouth is, “Can I do it again!”” stated Butler.

Butler, her husband and staff love to chat with the husbands, boyfriends and dads who are equally excited to see the “ah ha” moment women get when provided the opportunity to shoot a bow that fits them in a draw weight they can pull back on their own.

Butler advocates shooting sports for women because it provides women with quality time with their families, exercise benefits and the instant gratification of hitting the target. The benefit to the industry is new consumer growth, 99% of women who complete the Test Flight survey say they will buy or have bought a bow. Karen also promotes hunting as a choice women can make, which helps protect the future of hunting. The National Shooting Sports Federation stated in their “Future of Hunting and the Shooting Sports” that we increase the number of hunters when Mothers shoot; their statistics show that when moms hunt, 64% of sons hunt; and 50% of daughters; compared to only 46% of sons and 13% of daughters when only fathers hunt.

Butler appreciates the recognition by Outdoor Life, but also attributes Shoot Like A Girl’s success to their corporate sponsors: Hunter Safety System, Prois, Limbsaver, Mathews Inc, Bohning, Haley Vines Outdoor Collection, Muzzy Products Corp, Gerbing’s Heated Clothing, Game Plan Gear, Hoyt, BowTech, Target Communications, and the Archery Shooters Association. These sponsors have embraced Shoot Like A Girl’s vision. They share the commitment to empower women to participate in shooting sports with confidence. Butler states that they are always recruiting new corporate sponsors so Shoot Like A Girl can reach even more women.

To read the write up on Karen Butler in Outdoor Life visit www.outdoorlife.com/ol25, it is number 21 of 25. If you believe in what Shoot Like A Girl is doing for the industry, leave a comment to vote and show your support. For more information on Shoot Like A Girl visit www.shootlikeagirl.com.

Shoot Like A Girl (SLG², Inc) is a company dedicated to empowering women to participate in shooting sports with confidence. We do that in two ways – through service and sales. With the help of our corporate sponsors, Hunter Safety System, Prois, Limbsaver, Mathews Inc, Bohning, Haley Vines Outdoor Collection, Muzzy Products Corp, Gerbing’s Heated Clothing, Game Plan Gear, Hoyt, BowTech, Target Communications, and ASA; we travel around the country to provide women a once in a lifetime opportunity to try multiple bows in draw weights and lengths that fit them. We also provide an educational service on their web site, www.shootlikeagirl.com, with information about shooting sports. Our sales (also a service) is that we offer products that enhance women’s abilities to participate in shooting sports, with a huge focus on one stop shopping for hunting clothing specifically designed to fit women. The clothes are offered at competitive pricing, and allow women to side by side compare products. All of these services and shopping opportunities help us reach our goal of empowering women to participate in shooting sports with confidence!

Outdoor Life Shines a Light on Rocky Mountain Elk Foundation

Rocky Mountain Elk Foundation

MISSOULA, Mont. --(Ammoland.com)- “Outdoor Life” magazine has included the Rocky Mountain Elk Foundation on a list of those making significant positive impacts on hunting and fishing.

The fifth annual “OL 25″ list for 2011 includes RMEF President and CEO David Allen and RMEF past board member Dr. Valerius Geist. Profiles on both, as well as 23 others on the list, are in the magazine’s December/January edition. Profiles also can be viewed online at www.outdoorlife.com.

An introductory graph from “Outdoor Life” editors says, “While these 25 men and women have different backgrounds and accomplishments, they all have one thing in common: they’ve spent their life working to better hunting, fishing and conservation.”

RMEF in October recorded its 6 millionth acre of habitat conserved or enhanced for elk and other wildlife. This accomplishment, in addition to the “OL 25″ list, is highlighted on the “Outdoor Life” website and latest electronic newsletter. Visit www.outdoorlife.com for a photo gallery of a few RMEF projects completed along the way to the 6 million-acre landmark.

Allen says credit for RMEF’s accomplishments belongs to the organization’s volunteers, members and staff.

“We have some of the greatest folks in wildlife conservation, and it’s a special moment for our team and our cumulative effort to be recognized by one of the oldest and most respected voices in the outdoors,” he said.

The “OL 25″ list is composed of five sub-categories: Leaders, Conservationists, Unsung Heroes, Innovators and Helping Hands. Allen and Geist are both named in the “Leaders” category.

“Outdoor Life” Executive Editor Andrew McKean said, “David Allen has transformed RMEF into one of America’s most effective conservation organizations. His commitment to public hunting, landscape-scale habitat conservation and restoration of elk to their historic range benefits all hunters, no matter where they live and no matter what species they hunt.”

RMEF founders Charlie Decker and Bob Munson made the “OL 25″ list in 2009, and others with RMEF ties have been named through the years.

About the Rocky Mountain Elk Foundation:
RMEF is leading a conservation initiative that has protected or enhanced habitat on over 6 million acres–an area larger than Yellowstone, Grand Canyon, Glacier, Yosemite, Rocky Mountain and Great Smoky Mountains national parks combined. RMEF also is a strong voice for hunters in access, wildlife management and conservation policy issues. RMEF members, partners and volunteers, working together as Team Elk, are making a difference all across elk country. Join us at www.rmef.org or 800-CALL ELK.

Winchester Blind Side Ammunition

Winchester Ammunition

East Alton, IL – -(Ammoland.com)- In just a few months, Blind Side ammunition from Winchester will be taking down ducks and geese all over North America.

For now, the company’s most innovative waterfowl load is busy taking down prestigious awards.

Just days after being named “Top Choice” for duck hunting by Field and Stream magazine, Blind Side waterfowl ammo has been named “Editor’s Choice” as the top overall ammo in the 2011 “Ammo of the Year” awards from Outdoor Life.

The awards cover four ammunition categories: shotgun, centerfire rifle, handgun and rimfire. One round is chosen as the “Ammo of the Year” in each category and the overall winner is declared “Editor’s Choice.” Blind Side won the shotgun category and the top overall title. Winchester Varmint LF in .17 HMR also won the rimfire category, making Winchester Ammunition the only manufacturer to win multiple categories.

“We’re extremely honored with the accolades Blind Side and Varmint LF have received from Field and Stream and Outdoor Life,” said Brett Flaugher, Winchester Ammunition vice president of marketing and sales. “We’re confident that everyone will be impressed by how effective and lethal Blind Side is on ducks and geese, and for varmint hunters, we think our Varmint LF load is the best lead-free round you can buy for .17 HMR.”

Blind Side ammunition combines ground-breaking, stacked HEX Shot technology and the new Diamond Cut™ Wad in the most deadly Winchester waterfowl load available. The HEX Shot pellets, shaped much like dice, literally stack together inside the shell, resulting in up to 15 percent more pellets in every shell.

Loaded with 100 percent HEX Shot, hunters get more pellets on target, a larger kill zone and more trauma inducing pellets than ever before – meaning quick kill shots. The shot is designed to hit waterfowl like high-velocity tumbling bricks – preventing over penetration and maximizing energy deposit and knock-down shock within the bird.

The new .17 HMR Varmint LF load by Winchester Ammunition features a 15.5 grain bullet designed with a Polymer Tip for ultra-flat trajectories and delivers a blistering 2550 fps velocity. The Varmint LF uses a non-corrosive primer and clean burning powder to generate a sure-fire ignition every time.

With a company heritage dating back to 1866, Winchester Ammunition was there for the taming of the American West, the Allied Forces’ victory in World War II and through the years, millions of fond memories made in the great outdoors. Known as The American Legend, Winchester is a global leader in sporting, law enforcement, military and personal defense ammunition production. Winchester continues to raise the bar with new products like Blind Side waterfowl and PDX1 Defender personal defense ammunition.

For more information about Winchester Ammunition, visit www.winchester.com, or connect with The American Legend on Facebook at Facebook.com/WinchesterAmmunition.

Pentax DCF Bc 9X32 Binoculars

PENTAX Sport Optics

GOLDEN, Colo. --(Ammoland.com)- OUTDOOR LIFE magazine awards the PENTAX DCF BC 9×32 binoculars with the OUTDOOR LIFE EDITOR’S CHOICE and the OUTDOOR LIFE GREAT BUY awards in the publication’s June/July 2011 issue featuring THE GEAR TEST.

“This trim, open-hinge 9-power doesn’t swing for the fences,” reads the review in the optics section. “Instead it brings so much game on so many fronts-optically, ergonomically, and in design and value assessments-it scores a double, winning both our Editor’s Choice and Great Buy awards. The poly-carb chassis is easy to operate with one hand, and the image is clear and crisp right to the edges. It’s a solid binocular.”

First introduced in January of this year, the PENTAX 9×32 DCF BC binoculars feature high-performance optics, waterproof* construction allowing fresh-water rinsing, and an ergonomic body design for a comfortable hold. Combining outstanding optical performance and value with a compact, lightweight, carry-anywhere body, these new models may be used in a wide range of applications including nature observation, bird-watching, sports viewing, hunting and more. * These models may not be used for underwater viewing.

The DCF series of PENTAX binoculars are made of durable, lightweight, glass-fiber reinforced engineered plastic and protected with a full-body rubber housing for excellent external shock resistance. Each body is filled with nitrogen gas to prevent moisture condensation within the lens barrels due to sudden temperature fluctuation. This nitrogen-filled construction also effectively prevents fogging of the lenses, fungal growth and rusting of interior parts.

The PENTAX 9×32 DCF BC is $299.00 USD and available on www.pentaxwebstore.com and a variety of optics dealers.

PENTAX Imaging Company is an innovative leader in the production of a variety of adventure ready digital cameras including weather-resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For more than 90 years, PENTAX has developed durable, reliable products that meet the needs of adventurous consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc. Visit: www.pentaxsportoptics.com

Burris General Manager Rob Siemers (center) accepts the 2011 Outdoor Life “Great Buy Award” for the Fullfield E1 4.5-14X 42mm riflescope from Outdoor Life editors Andrew McKean (left) and Anthony Licata during the 2011 NRA Annual Meetings and Exhibits in Pittsburgh on Apr. 30.

Burris Optics

GREELEY, Colo. --(Ammoland.com)-   Burris is pleased to announce that its new Fullfield E1 4.5-14X 42mm riflescope is the recipient of Outdoor Life magazine’s coveted “Great Buy Award” for 2011.

This is the 11th consecutive year that the magazine has been conducting these hands-on product evaluations.

“This is a great honor for Burris to receive this award for our Fullfield E1 4.5-14X 42mm,” said Rob Siemers, Burris’ general manager. “Outdoor Life is one of the most respected and popular magazines in our industry and its staffers are renowned for their unbiased field-testing and reviews of products.

“Burris riflescopes are well known for offering exceptional performance and being one of the best values on the market,” Siemers continued. “This new riflescope is part of a lineup that truly represents the best value for the price—as the Outdoor Life optics experts have found.”

Since its introduction earlier this year, the new Fullfield E1 riflescope line has soared in popularity. Retaining popular features of the Fullfield II riflescopes, the new E1 line offers a sleek profile with upgraded ergonomic windage/elevation knobs, a matching power ring and an eyepiece that accepts flip-up lens caps. Precision and accuracy of the new Fullfield E1 scope line has been enhanced with the addition of the Burris Ballistic Plex E1 reticle.

Available at retailers nationwide, the award-winning Burris Fullfield E1 4.5-14X 42mm riflescope retails for $349.

Founded in 1972 and headquartered in Greeley, Colorado, the Burris Company offers a complete line of premium sports optics which includes riflescopes for hunting and competition, handgun scopes, binoculars, spotting scopes, mounts and accessories. For more information, write to: The Burris Company, 920 54th Avenue, Ste. 200, Greeley, CO 80634. For detailed product information, visit the company website at www.burrisoptics.com.

Burris Fullfield E1 4.5-14X 42mm Specifications:

• Field of View (ft. @ 100 yds): 22 low – 7.5 high
• Exit Pupil (mm): 9 low – 3 high
• Click Value (ins. @ 100 yds.): .25
• Max. Adjustment (ins. @ 100 yds.): 40
• Eye Relief (inches): 3.1 – 3.8
• Length (inches): 13
• Weight (ounces): 18

Burris Fullfield E1 Riflescope

Melville, NY --(Ammoland.com)- Nikon is proud to announce that the all-new PROSTAFF 7 Binocular has won the Great Buy Award in Outdoor Life’s 2011 Optics Gear Test.

Hunting editor of Outdoor Life, Andrew McKean, presented the award to Nikon at the NRA Annual Meeting and Exhibits last week in Pittsburg, PA.

“It is a tremendous honor to be presented with this award,” said Jon LaCorte, senior product marketing manager of Nikon.

“Nikon has always been committed to providing high quality optics at prices consumers can afford.”

The PROSTAFF 7 features superb optics, an ergonomic design, plus waterproof and fogproof performance for a lifetime of hard hunting.

It is available in 8×42, 10×42 and 10×42 REALTREE APG.

This exclusive new binocular joins the renowned ATB family, trusted to give you the vision you demand when conditions are at their worst.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon’s full line of Riflescopes, Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call 1-800-645-6687. www.nikonhunting.com.

Jordan Vermillion, Bushnell Sports Optics Product Director accepts the NRA Golden Bullseye award from Mark Keefe, American Rifleman Editor in Chief

Bushnell Outdoor Products

Overland Park, KS. --(Ammoland.com)- Bushnell Outdoor Products, an industry-leader in high performance sports optics for more than 60 years, returned from the NRA Annual Meeting in Pittsburgh, Penn. with two prestigious industry awards.

Bushnell was awarded American Rifleman’s NRA Golden Bullseye Award Optic of the Year award for the Fusion 1600 10x 42mm binocular/laser rangefinder and the Outdoor Life Editor’s Choice Award for the Elite Tactical 3-12x 44mm riflescope.

Mark Keefe, American Rifleman Editor in Chief, presented Bushnell with the Golden Bullseye Award during the NRA’s annual awards breakfast. The Fusion 1600 is a revolutionary outdoor product, combining the highest quality Bushnell optics and a world-class laser rangefinder. The Fusion features BaK-4 prisms and fully multi-coated optics, enhanced with the patented RainGuardHD anti-fog coating. The 1,600 yard laser rangefinder features +/- one-yard accuracy, and its Angle Range Compensation guarantees pinpoint accuracy in any terrain.

Andrew McKean, Outdoor Life Hunting Editor, and Anthony Licata, Field & Stream Editor, presented the Editor’s Choice award during the opening day at the NRA Annual Meeting. With fully multi-coated optics and Ultra Wide Band Coating, the Elite Tactical riflescope offers the bright, clear views from dawn to dusk. Argon purged and complemented with the RainGuardHD permanent lens coating, this fully waterproof, fog proof scope offers the finest in performance and long-term reliability.

Jordan Vermillion, Bushnell Sports Optics Product Director accepts the Outdoor Life Editor’s Choice award from Andrew McKean, Outdoor Life Hunting Editor, and Anthony Licata, Field & Stream Editor

For more information about Bushnell Outdoor Products, visit www.Bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Uncle Mike’s®, Final Approach®, Simmons® and Millett® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Letters to the AmmoLand Editor: Got something on your mind? Let us know and you can see it here.

MAPLEWOOD, NJ --(Ammoland.com)- Dear Mr. Snow:

Your recent review posted at www.outdoorlife.com/blogs/gun-shots/2011/04/strange-guns-palm-pistol is highly critical of my design. The single shot Palm Pistol(r) has several advantages over a traditionally configured defensive handgun.

1. Most defensive uses of handguns take place within extremely close range, often less than five feet. A single well placed shot at point blank or close range to a vital area can have more “stopping power” (an ill-defined and often misapplied concept) than a series of shots some of which undoubtedly will miss and potentially injure an unintended target. As I often state, a .22 caliber hit has more stopping power than a .45 caliber miss.

2. Revolvers and semi-automatics have externally moving parts (cylinders, hammers and slides). These can potentially hang up on clothing if an attempt is made to fire them from within clothing or a pocket. The Palm Pistol has no such disadvantage and does not require a pocket holster. 3. Seniors or disabled can be physically weak and easily overpowered by an attacker. A multi-shot firearm can be taken from the defender and used against them. A single shot gun would eliminate that concern. If coupled with use of the multiple projectile Tri-Plex(tm) cartridge I designed which produces up to 49% larger ballistic wound than a JHP (see www.palmpistol.com/triplex.html) and with less recoil, the ostensible single shot disadvantage is overcome. It is also very fast to reload with practice.

4. I have had several senior and disabled students who lacked the physical strength or ability to rack the slide on even a Walther P22 and certainly could not load cartridges into a magazine, even assisted by speed loader. If someone is missing an index finger on their dominant hand, how would you propose they fire a traditional handgun? I know you do not mean to suggest these handicapped defenseless people should not be afforded a useful tool to defend themselves.

5. The Palm Pistol(r) bore centerline is coincident with that of the forearm resulting in not just a low bore axis, but a zero bore axis. I have personally fired the prototype and there is no muzzle rise due to recoil. This makes it easier and more comfortable for those with muscular weakness to fire it.

6. There is no reason the Palm Pistol needs to “look like a gun”. If, God forbid, a person needs to draw their firearm in self-defense, it must by law only be when threatened with imminent deadly harm. If you have time for brandishing or a warning shot, the prosecutor will argue (and very likely successfully) the threat was not imminent. As the saying goes “act in haste, repent at leisure.” When ANY gun is drawn, it had better be because your life is in immediate danger, and in that case, who cares what it looks like?

There are many other arguments to be made in favor of my design, but to conclude, I have received literally thousands of emails from seniors and disabled all over the world thanking me for designing a product specially tailored to their needs. A 17 page compilation of just some of their comments is posted at www.palmpistol.com/links/WhatPeopleAreSaying.pdf.

Palm Pistol – What People Are Saying

I also have over 300 units presold with deposits and over 2100 individuals who have registered for more information when the firearm is on the market. I also have had many inquiries from law enforcement who see utility as a highly concealable and ambidextrous backup gun for thwarting a gun grab.

The Palm Pistol(r) and seniors with guns have been the butt of ignorant jokes by many including Jay Leno (The Tonight Show) and Greg Gutfeld (Fox Red Eye) and others.

With luck and continued perseverance, I hope to be laughing all the way to the bank, in spite of the naysayers.

Outdoor Life’s Andrew Mckean Receives Ian Mcmurchy Award

Nikon Hunting

Melville, NY --(Ammoland.com)- Andrew McKean, Hunting Editor for Outdoor Life magazine, has been honored with the 2010 Ian McMurchy Award.

This award is given annually to one outdoor communicator who best follows in McMurchy’s footsteps of educating readers and helping them discover more enjoyment and success in their sport during the past year.

“The Ian McMurchy award is very, very special to all of us in the Nikon family and as such we take great care in picking the recipient each year,” said Jon LaCorte, senior product marketing manager Nikon Sport Optics. “We believe Ian would be proud that Andrew McKean of Outdoor Life has been selected for this year’s award.”

Ian McMurchy was a huge force in educating and entertaining shooters and hunters around the world while teaching them how to enjoy their passion even more. Andrew McKean carries that tradition forward through his print and online work. Nikon is thrilled to present him with this year’s Ian McMurchy award.

“I’m flattered to have my name associated with that of Ian McMurchy. Ian was a hero to me: a talented writer, a remarkable rifleman, a working biologist and a lifelong educator, teaching people about wild places and the animals that live there,” said McKean. “I’m happy that Nikon is keeping Ian’s memory alive with this award, and I’m proud to join what I expect will be a long roster of worthy recipients.”

Unfortunately for his family, friends and countless readers, Ian passed away in December of 2008. Known as much for his shooting skill as his hunting ability, he loved every minute spent in the outdoors. Having introduced hundreds of people to shooting more accurately and hunting more successfully, Ian will be long remembered.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon’s full line of Riflescopes, Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call 1-800-645-6687. www.nikonhunting.com.

Congressional Sportsmen's Foundation Board Chairman Tom Baker Named to Outdoor Life 25

Congressional Sportsmen

Washington, DC --(Ammoland.com)- Tom Baker, Chairman of the Board of Directors for the Congressional Sportsmen’s Foundation (CSF), was recently named to the 2010 Outdoor Life 25 for the magazine’s annual recognition of men and women who have changed the face of hunting and fishing.

Baker has served the last two years of Chairman of the CSF Board and has been a member of the Board since 2005.

He formerly served as district commissioner and past chairman of the Kentucky Department of Fish and Wildlife Resources Commission, a governor-appointed panel.

He also is a past director for the Kentucky Fish and Wildlife Foundation, and a member of the Boone & Crockett Club.

About:
The Congressional Sportsmen’s Foundation celebrated its 20th anniversary in 2009. Throughout this time, CSF has maintained a singleness of purpose that has guided the organization to become the most respected and trusted hunting and fishing organization in the political arena. Visit: www.sportsmenslink.org

Unsung Hero Award from Outdoor Life Goes To Howard Robinson of U.S. Sportsmen’s Alliance

U.S. Sportsmen's Alliance

Las Vegas, NV –-(AmmoLand.com)- Howard Robinson, a long time volunteer leader with the U.S. Sportsmen’s Alliance (USSA), was presented yesterday with the “People’s Choice Unsung Hero” award from Outdoor Life magazine.

The award recognizes Robinson’s many achievements in advancing conservation throughout the years in his home state of Arkansas and was given to him during a ceremony held at the 2010 SHOT Show.

“Howard epitomizes being a go to guy,” said Doug Jeanneret, USSA vice president of marketing. “He has become a nationally recognized leader with all of his fundraising efforts to save our outdoor heritage and the thousands of hours he has spent instructing youth and others new to the outdoors. Howard continues to go beyond the call of duty for the outdoors.”

Robinson has served as a local field director (LFD) for the USSA for years, been the vice president of the Old Fort Gun Club and an officer for the Arkansas Trappers Association. He initially was included in the prestigious Outdoor Life 25 for 2010. In its third year, the program “honors 25 men and women who have changed the face of hunting and fishing.”

The list is made up of volunteers, product developers, wildlife managers and other advocates who are listed in several different categories including: Conservationists, Innovators, Leaders and Unsung Heroes. Robinson was placed in the Unsung Hero category due to his tireless advocacy and education efforts on behalf of sportsmen. Readers were then given a voice to select the individual they felt most deserving of the “People’s Choice Award” by voting online through the end of 2009.

The U.S. Sportsmen’s Alliance is a national association of sportsmen and sportsmen’s organizations that protects the rights of hunters, anglers and trappers in the courts, legislatures, at the ballot, in Congress and through public education programs. For more information about the U.S. Sportsmen’s Alliance and its work, call (614) 888-4868 or visit its website, www.ussportsmen.org.

Beretta SV10 Perenni

Beretta USA

ACCOKEEK, MD --(AmmoLand.com)- Beretta received top awards for new products in both shotgun and rifle categories during 2009.

In addition, one of the Beretta field jackets garnered an editorial award for both its function and style.

Beretta products have received nearly a dozen industry awards in the past two years and have been recognized by several publications from outside the firearms industry.

2009 was a good year for Beretta which, in addition to specific product awards, received significant editorial coverage by way of product reviews and feature articles published throughout the year.

The Beretta SV10 Perennia received the Golden Bullseye Award from the NRA’s American Rifleman publication earlier this year, recognizing it as the best over-and-under shotgun of the year. The SV10 also was given Four Stars by the editors at Outdoor Life Magazine who ranked it exceptionally high in the areas of craftsmanship, performance and value.

The newly redesigned Sako 85 Finnlight ST also captured the attention of editors at Outdoor Life and earned the Editor’s Choice receiving the “Excellent” rating in hunting rifles for both workmanship and performance.

“We’re all proud to see our products win awards, said Chip Klass, Beretta’s Marketing Manager for Sako and Tikka rifles, but from a marketing manager’s standpoint it is also important to know that we’re making products consumers will want to buy. “

This year Beretta apparel also received an award. In addition to being included in numerous reviews for hunting gear, Beretta’s men’s down hunting jacket earned a place within The Land Report’s “Gear of the Year” list, being cited for its performance and style both in and out of the field.

“Beretta is very pleased to have its products selected for recognition by these publication,” said Gary Ramey, VP Sales and Marketing for Beretta USA. “We know consumers are interested in hearing the experts’ evaluations and opinions on our products, It’s very gratifying to see the products Beretta invests so heavily in be selected for awards among so many other worthy competitors.”

Beretta established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information visit www.berettausa.com.

Boone and Crockett Club

MISSOULA, Mont.—-(AmmoLand.com)- Boone and Crockett Club President Lowell E. Baier has been selected by Outdoor Life as one of the top 25 people who’ve had the greatest positive impact on hunting, fishing and conservation.

Outdoor Life is holding a vote to give one of these 25 people the “Readers’ Choice” award.

For four decades, Lowell has dedicated his life to wildlife conservation. He got his start by founding the National Capitol Area Chapter of Safari Club International and became one of the original founders of the Foundation for North American Wild Sheep.

Boone and Crockett Club President Lowell Baier

Most importantly, Lowell spearheaded an intensive effort to preserve Roosevelt’s historic Elkhorn Ranch in North Dakota’s badlands. The ranch is where Roosevelt crystallized his commitment to making conservation a national priority. In 2008, Lowell was honored as Budweiser’s Conservationist of the Year for his efforts and he then directed the $50,000 prize back to the Elkhorn Ranch for wildlife habitat restoration projects.

As a way to thank Lowell for his outstanding work in conservation, please cast a vote for Lowell Baier as “Readers’ Choice.”

Please CLICK HERE to cast your vote for Lowell. Voting closes December 31, 2009.

Thanks in advance for your support and time.

About the Boone and Crockett Club
Founded by Theodore Roosevelt in 1887, the Boone and Crockett Club promotes guardianship and visionary management of big game and associated wildlife in North America. The Club maintains the highest standards of fair-chase sportsmanship and habitat stewardship. Member accomplishments include protecting Yellowstone and establishing Glacier and Denali national parks, founding the National Forest Service, National Park Service and National Wildlife Refuge System, fostering the Pittman-Robertson and Lacey Acts, creating the Federal Duck Stamp program, and developing the cornerstones of modern game laws. The Boone and Crockett Club is headquartered in Missoula, Mont. For details, visit www.booneandcrockettclub.com.

Boone and Crockett Club

Bethesda, Md --(AmmoLand.com)- Boone and Crockett Club President Lowell E. Baier of Bethesda, Md., is among several stalwart big-game conservationists named to Outdoor Life’s list of 25 people who’ve had the greatest positive impact on hunting, fishing and conservation.

As a way to thank Lowell for his outstanding work in conservation, please cast a vote for Lowell Baier as “Readers’ Choice.”

For four decades, Lowell has dedicated his life to wildlife conservation. He got his start by founding the National Capitol Area Chapter of Safari Club International and became one of the original founders of the Foundation for North American Wild Sheep.

Boone and Crockett Club President Lowell Baier

Most importantly, Lowell spearheaded an intensive effort to preserve Roosevelt’s historic Elkhorn Ranch in North Dakota’s badlands. The ranch is where Roosevelt crystallized his commitment to making conservation a national priority. In 2008, Lowell was honored as Budweiser’s Conservationist of the Year for his efforts and he then directed the $50,000 prize back to the Elkhorn Ranch for wildlife habitat restoration projects.

Please take a few minutes to help a fellow sportsman by casting a vote for Lowell Baier for the Outdoor Life 25 “Readers’ Choice.” Please CLICK HERE to cast your vote for Lowell.

Thanks in advance for your support and time.

About the Boone and Crockett Club
Founded by Theodore Roosevelt in 1887, the Boone and Crockett Club promotes guardianship and visionary management of big game and associated wildlife in North America. The Club maintains the highest standards of fair-chase sportsmanship and habitat stewardship. Member accomplishments include protecting Yellowstone and establishing Glacier and Denali national parks, founding the National Forest Service, National Park Service and National Wildlife Refuge System, fostering the Pittman-Robertson and Lacey Acts, creating the Federal Duck Stamp program, and developing the cornerstones of modern game laws. The Boone and Crockett Club is headquartered in Missoula, Mont. For details, visit www.booneandcrockettclub.com .

Boone and Crockett Club

MISSOULA, Mont.—-(AmmoLand.com)- Boone and Crockett Club President Lowell E. Baier of Bethesda, Md., is among several stalwart big-game conservationists named to Outdoor Life’s list of 25 people who’ve had the greatest positive impact on hunting, fishing and conservation.

Today the Club congratulated all of the selectees, especially those who’ve had a hand in North America’s unprecedented success in restoring and managing big game populations.

“Whether you hunt whitetails in the East, bighorns out West, caribou up North or grizzly bears in Alaska, you’re part of a conservation model unlike any other in the world. True, the public may never understand the debt it owes to hunters. But even we hunters tend to think of our greatest accomplishments in the past tense, when in fact our successes are continuing all around us. We’re grateful to Outdoor Life for shining a light on some of these great stories,” said Tony Schoonen, chief of staff for Boone and Crockett Club.

Notable big-game conservationists on the OL 25 list include:

Lowell E. Baier
As the 28th president of the Club started by Theodore Roosevelt in 1887, Baier is part of a long tradition in conservation. Boone and Crockett trophy records have always been a gauge of wildlife habitat and management programs, but Baier has focused organizational efforts directly on the land. “For me, it’s about the habitat as much as the hunt,” he says. Baier led a campaign to conserve Roosevelt’s Elkhorn Ranch in North Dakota, a monster effort that landed him honors as the 2008 Conservationist of the Year by the National Fish and Wildlife Foundation, and 2008 Conservationist of the Year by Budweiser. He also is a charter founder of the Wild Sheep Foundation.

Senator Jon Tester
Crafted the landmark “Forest Jobs and Recreation Act” affecting some 600,000 acres of Montana backcountry lost for 25 years in a bureaucratic land-use stalemate. The act preserves some Montana lands as wilderness yet requires sustainable timber harvest on much of the rest. Hunters can access these lands, watersheds will be preserved and unemployed loggers and mill workers will go back to work.

Tom Fruechtel
As president and CEO of Oregon-based Leupold & Stevens, Fruechtel leads a product-licensing program that raises significant funding for Boone and Crockett Club conservation and education efforts. He also leads by example to help his industry become more accessible to young people, and he volunteers for organizations that promote conservation and shooting sports.

Bob Munson and Charlie Decker
Both are primary founders of the Rocky Mountain Elk Foundation, one of the nation’s most effective wildlife conservation organizations, with more than 150,000 members in 500 chapters across the country. The outfit has conserved and enhanced more than 5.6 million acres of wildlife habitat and helped restore elk to historic range across the nation.

Karl Malone
A former NBA star who now devotes his time, energy and resources to advancing wildlife conservation and youth hunting programs. His contributions have provided access for hunters, habitat for bighorn sheep, mule deer and elk, and outdoor gear for underprivileged kids. In addition, Malone founded the Hunts for Heroes program, which sponsors all-expenses-paid hunts for soldiers, firefighters and police.

Coni and Randy Brooks
Their Utah-based company, Barnes Bullets, became one of the foremost bullet makers in the country with the invention of the X Bullet, a unique, all-copper bullet with no lead core. But their innovation is matched by their devotion to conservation, with volunteer service and leadership on the Utah Wildlife Board, Utah Safari Club and Sportsmen for Fish & Wildlife.

Photos and bios of all 25 selectees appear in the December/January 2010 edition of Outdoor Life.

Online voting for fan favorites lasts through late December at www.outdoorlife.com.

About the Boone and Crockett Club
Founded by Theodore Roosevelt in 1887, the Boone and Crockett Club promotes guardianship and visionary management of big game and associated wildlife in North America. The Club maintains the highest standards of fair-chase sportsmanship and habitat stewardship. Member accomplishments include protecting Yellowstone and establishing Glacier and Denali national parks, founding the National Forest Service, National Park Service and National Wildlife Refuge System, fostering the Pittman-Robertson and Lacey Acts, creating the Federal Duck Stamp program, and developing the cornerstones of modern game laws. The Boone and Crockett Club is headquartered in Missoula, Mont. For details, visit www.booneandcrockettclub.com.

Rocky Mountain Elk Foundation

MISSOULA, Mont.—-(AmmoLand.com)- Outdoor Life has named two founders of the Rocky Mountain Elk Foundation to a list of 25 people who’ve had the greatest positive impact on hunting, fishing and conservation.

RMEF icons Bob Munson and Charlie Decker are part of the magazine’s third annual “OL 25” list honoring leaders, innovators, conservationists and unsung heroes.

Photos and bios appear in the December/January 2010 edition of Outdoor Life.

Online voting for fan favorites lasts through late December at www.outdoorlife.com.

Outdoor Life Editor-in-Chief Todd Smith said, “When we step into the woods or wade into a clear mountain stream, we rarely stop to think about the many people who have made enjoying that experience possible. Yet there are thousands who devote their time, talents and energies to building this way of life we call hunting and fishing. Most are just ordinary sportsmen who’ve done extraordinary things—and Bob Munson and Charlie Decker are perfect examples.”

In 1984, Munson and Decker led a charge to launch a conservation organization focused on habitat for elk and other wildlife. Now 25 years later, RMEF is one of the nation’s most effective wildlife outfits, having conserved or enhanced more than 5.6 million acres and helped restore elk herds to historic range across the country.

RMEF has over 150,000 members in 500 chapters nationwide and a volunteer force that donates countless hours each year to fundraising and on-the-ground conservation efforts.

“We owe it all to Charlie and Bob,” said David Allen, RMEF president and CEO. “They started this movement, took personal risks and made sacrifices to see it through tough times, and continue to serve on our board.

They are the Elk Foundation’s heart and soul.”

Munson works in sales for MunsonWorks, a Lynnwood, Wash., firm specializing in inclined elevators. Decker owns and operates Decker Logging of Libby, Mont.

About the Rocky Mountain Elk Foundation:
Snowy peaks, dark timber basins and grassy meadows. RMEF is leading an elk country initiative that has conserved or enhanced habitat on over 5.6 million acres—a land area equivalent to a swath three miles wide and stretching along the entire Continental Divide from Canada to Mexico. RMEF also works to open, secure and improve public access for hunting, fishing and other recreation. Get involved at www.rmef.org or 800-CALL ELK.

Vortex Optics

Middleton, Wis. --(AmmoLand.com)- Vortex Optics’ StrikeFire red dot sight received Outdoor Life magazine’s prestigious Great Buy Award. The article featured in the November 2009 issue highlights the StrikeFire’s features, quality construction and very reasonable price.

“Outdoor life is one of the most respected and popular magazines in the industry,” said Joe Hamilton, Vortex Optics national sales manager. “Vortex is thrilled the StrikeFire was awarded the Great Buy Award.”

The StrikeFire’s popularity has grown exponentially over the last year and it has earned a solid reputation for itself. Feature rich, versatile, reliable and priced at $150, it is a great choice for shooters and outdoorsmen who want a quality red dot sight, but don’t want to break the bank.

Key features of the StrikeFire include a red/green dot option, night vision mode, fully-multicoated optics, 30mm aluminum alloy chassis, extra-high recoil rating (tested on a .375 H&H for 1,000 rounds) and waterproof, fogproof, (nitrogen-purged) shockproof construction. Comes complete with mounting ring, (choose the extra-high mounting ring for flat-top AR’s or standard low mounting ring) attached flip-up lens caps and optical 2x doubler.

Mounted on an AR-15, shotgun, muzzleloader or pistol, the StrikeFire delivers quick, repeatable accuracy shot after shot.

American owned, Middleton, Wis. based Vortex Optics designs, engineers, produces and distributes a complete line of premium binoculars, riflescopes, spotting scopes, tripods and related accessories. Dedicated to exceptional quality, value and unrivaled customer service, Vortex backs its products with its unconditional, transferable, lifetime VIP-warranty. Built on more than 20 years of experience in the optics industry, Vortex is emerging as a leader in the optics market.

Vortex – The Force of Optics

Winchester Repeating Arms

Nashville, Tenn --(AmmoLand.com)- Former Winchester® exhibition shooter, Herb Parsons, was recently inducted into the Legends of the Outdoors National Hall of Fame, August 22, in Nashville, Tenn.

Parsons, a leader in the shooting sports industry, began working for Winchester as a salesman in 1929. He excelled on the trap range, won the Grand American in 1954, was a member of Sports Afield’s trap and skeet All-American team, served as a gunnery instructor for the U.S. Army during World War II, and demonstrated shooting exhibitions for millions of people.

Because of his excellent marksmanship, Parsons has been recognized as the greatest exhibition shooter of all time in publications such as Guns & Ammo, Outdoor Life, Sports Afield and many others.

“This Hall of Fame induction of Mr. Parsons, is well deserved. I just wish he was here to receive it himself,” said Dick Hammett, president of Winchester Ammunition. “He was a leader for his family, for Winchester and for our entire industry. We are thrilled to see that his work and talents are being recognized. We also congratulate all of the 2009 inductees for their efforts, their leadership and their wisdom for our industry.”

During a medical procedure in 1959, Parsons died at a young age of 51. His sons, Drs. Lynn and Jerry Parsons, attended the ceremony on his behalf.

“Mr. Herb Parsons was a hero to every young boy and girl who ever had the chance to see him perform,” said Garry Mason, president and founder of Legends of the Outdoors National Hall of Fame. “To get to induct one of my lifelong heroes is a dream come true for both me and my staff. To become an outdoorsman was a dream come true for thousands of kids while growing up in the fifties and sixties. Mr. Herb Parsons made that dream come closer to reality for us all. Winchester could not have had a better ambassador to the great outdoors than that of Mr. Herb Parsons. His legendary performances for Winchester should be shown on television each and every day.”

During the ceremony, Brenda Valentine, the “First Lady of Hunting” and prostaffer for Winchester Ammunition, was the guest speaker. She was also the first woman to be inducted into the Legends of the Outdoors National Hall of Fame.

Other 2009 Inductees include:

• – Jim Crumley
• – Toxey Haas
• – Rob Keck
• – Terry Redlin
• – Eddie Salter
• – Emily Shaffer

For more information, visit www.legendsoftheoutdoors.com or contact Garry Mason at 731.539.0171.

To learn more about Winchester Ammunition products, visit www.winchester.com.

Sako Finnlight Rifle

Beretta USA

ACCOKEEK, MARYLAND – Beretta USA is proud to announce that its Sako 85 Finnlight ST model received an “Excellent” rating from Outdoor Life in their annual review of hunting rifles.

Each year Outdoor Life performs tests and offers awards in various product categories. This year 13 new models were tested and more than 3,500 rounds of ammunition were fired. “Our rigorous and unbiased testing protocol offers the toughest, most honest comparison of new hunting rifles on the market,” according to John B. Snow, Executive Editor.

The Finnlight ST performed exceptionally well and was the only rifle tested to receive an overall rating of 4-stars, or the classification of “Excellent”. The Finnlight ST received A-grades in both Workmanship and Performance.

Noted in particular for its accuracy and super smooth action, the Finnlight ST also received accolades for its redesigned grip with palm swell, and inserts and non-slip material along its synthetic stock.

“Beretta is very pleased to have its Finnlight ST receive the Editor’s Choice Award,” said Chip Klass, Marketing Manager for the rifle line. “Sako rifles are regarded the world over as the most accurate production rifles available, and Beretta is proud to have this brand as a prominent part of its family of products.”

About:
Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.berettausa.com.

New York, New York – -(OutDoorWire.com)- Outdoor Life, The Source For Hunting And Fishing Adventure, debuted a bold new design, both online and in print this month. Outdoor Life’s new print look will hit newsstands this week with the February issue. This print design follows closely on the heels of the announcement earlier this week of the launch of the brand’s redesigned website, www.OutdoorLife.com.

“Outdoor Life has thrived for more than a century because we’ve remained dedicated to delivering the best content in the most innovative and entertaining format,” says Todd Smith, Editor-in-Chief of Outdoor Life. “Our readers invest their time and trust in us, and we wanted to repay that by investing in and improving the products they love.”

The new print design, spearheaded by Smith and his staff, took more than a year to implement from inception to completion. The process involved a complete reimagining of magazine’s layout that resulted in the introduction of four new front-of-the-book sections: Hunting, Fishing, Shooting and Gear. The new look offers a cleaner, sharper design as well as a new graphics package that showcases more of the eye-catching outdoor images the magazine is famous for.

According to Smith, the new sections will give the magazine greater flexibility in the types of stories they run. “Readers will still find all the gear, survival, and hunting and fishing adventure stories they love in Outdoor Life,” says Smith, “but now we’ll be covering even more of the great outdoor world they love. In the February issue we cover hunting dogs, wild-game recipes, the best Hollywood shootouts, interviews with outdoor heroes and more. And with each issue and according to the season, the topics we include in these four sections will change.”

Titled “The Predator Issue” the February issue of Outdoor Life includes three feature stories highlighting coyotes, cougars and Alaskan grizzlies, continuing the magazine’s tradition of delivering original photography coupled with in-depth and entertaining coverage. “Cat Men” profiles a tight-knit group of young mountain-lion hunters who embody the spirit of the 21st-century mountain man; “Grizzly Country” chronicles the adventures of a Virginia country-boy who travels to Alaska in search of the world’s greatest game; and “The Howling” offers a glimpse into the world of coyotes.

Earlier this week Outdoor Life announced the official relaunch of its online home, www.OutdoorLife.com. The newly designed website offers online users a daily updated dose of outdoor entertainment, news, advice and tips. In addition to new hunting and fishing video galleries, the site also offers users the ability to create unique online profiles and participate in and lead outdoor discussions.

“We’ve had great feedback from our online community,’ says Smith. “In fact the only complaint we’ve gotten is that the site is too good. Apparently it’s a bit harder for some people to tear themselves away now.”

About:
Outdoor Life www.OutdoorLife.com is the source for hunting and fishing adventure. Outdoor Life provides technical information and insight to the more experienced outdoorsman, including field reports and gear guides to supply hands-on hunters and anglers with the most current knowledge about their passion, supplemented with the latest techniques, tactics and tips. Outdoor Life achieves this by featuring how-to articles written by the experts in the field, the best and most captivating adventure stories from the woods or on the water, comprehensive regional coverage of the best hunting and fishing opportunities in specific areas and annual gear tests conducted by the Outdoor Life editors. Outdoor Life is published 10 times a year by the BonnierCorporation.

About:
The Bonnier Corporation (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.

TEMECULA, California - -(TheOutdoorWire.com)- Outdoor Channel, America’s Leader in Outdoor TV, has inked a multi-year strategic partnership with Bonnier Corporation, publishers of the world’s most popular outdoor titles including Field & Stream, Outdoor Life and several industry leading marine titles. This partnership brings together the two strongest media brands in the outdoor industry, combining the unique strengths of each for select programming, promotional and online endeavors. Through their combined print, television, online and event properties, the Outdoor Channel and Bonnier Corporation will reach a multi-media audience larger than 57 million, allowing them to become the largest hub for outdoor content in the country.

“Bonnier Corporation’s depth of knowledge and experience is legendary in the outdoor publishing world,” said Tom Hornish, COO at Outdoor Channel. “Field & Stream has been a cornerstone of the outdoor industry for over a century, and we look forward to working closely together to provide high-quality content on multiple platforms to millions of outdoor enthusiasts across the country. Together, our reach in the outdoor industry is unmatched.”

Under the terms of the agreement, the two companies will develop an original series together in 2010. Field & Stream will receive brand integration within an Outdoor Channel original series, and Field & Stream’s 2009 and 2010 Total Outdoorsman Challenge franchise will air exclusively on Outdoor Channel.

Additionally, both companies will exchange web content, making Outdoor Channel video and Bonnier editorial content available to more than 12 million unique visitors annually.

Field & Stream and Outdoor Life are the largest, most recognized outdoor publications in the world, and like Outdoor Channel are completely devoted to the outdoor experience and lifestyle. For more than 100 years, Field & Stream and Outdoor Life have provided hunters and fishermen with compelling stories, expert tips and trusted advice through their magazines, websites and events.

“When the strongest media brands in the outdoor industry combine resources it presents a tremendous opportunity to both outdoor consumers and the industry we serve to enjoy more valuable content and greater brand integration,” said Eric Zinczenko, Group Publisher of Bonnier Corporation’s Outdoor Group. “The Outdoor Channel is the undisputed leader in outdoor programming which makes them the ideal partner for our brands as we move ahead with our goals to provide the best content, regardless of how it is delivered to our dedicated audience of outdoor enthusiasts. We are thrilled to align with them.”

About Bonnier Corporation

Bonnier Corp. (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines, websites, television properties, and events. Bonnier Corp. is the U.S. division of the Bonnier Group, (www.bonnier.com), a 200-year-old, family-owned media group based in Sweden with business operations in 25 countries, including magazine divisions in Denmark, Norway, Sweden, Finland and Spain.

About Outdoor Channel
Outdoor Channel is America’s Leader in Outdoor TV, offering programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle. The network can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic new website. Outdoor Channel is operated by a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (NASDAQ GM: OUTD). For more information about Outdoor Channel, please visit www.outdoorchannel.com.