Leupold RX-1000i TBR Compact Digital Rangfinder

NRAHuntersRights.org

Fairfax, VA--(Ammoland.com)- If your 2011 hunting season went awry because you misjudged the distance to your target, you won’t want to miss this month’s gift giveaway on www.NRAhuntersrights.org.

During the month of January, visit www.NRAhuntersrights.org for a chance to win a brand new Leupold RX-1000i TBR Compact Digital Rangfinder with DNA, courtesy of Leupold & Stevens.

The palm-size RX-1000i is powered by Leupold’s new Digitally eNhanced Accuracy (DNA) technology, which not only increases ranging speed, but makes the RX-1000i accurate to 1/10 of a yard. The RX-1000i can automatically calculate the shot angle and provide the True Ballistic Range (TBR) rather than the straight-line distance to the target, allowing for more accurate shot placement.

The RX-1000i measures only 3.8 inches long and weighs just 7.8 ounces. Its multicoated lens system produces a bright, pristine image, helping to transmit 80 percent of available light to the eye—three times greater than the light transmission of traditional LCD rangefinders. Actual 6x magnification and a vivid red Organic LED display also make it easier to spot and range game, even through dark timber and in low-light conditions.

The RX-1000i offers continuous scanning to help stay on target when tracking movement or scanning an area, and the unit can range from six to 1,000 yards in rifle mode and up to 125 yards in bow mode.

All RX-1000i units are weatherproof and rugged, with tough aluminum casing and rubber armor. Each rangefinder comes with a Cordura holster, lanyard, and CR2 lithium camera battery. Free to one lucky entrant, this rangefinder normally retails for $399.99. For more information on all of Leupold’s quality hunting and shooting optics, visit www.leupold.com.

To enter the January Gift Giveaway, simply visit www.NRAhuntersrights.org and scroll down to the yellow box, “TO ENTER GIFT GIVEAWAY” on the right-hand side of the page. Just send an e-mail to the address provided and write “Gift Giveaway” in the subject line. No other information is needed. Entries will be accepted now through Jan. 31, and a winner will be announced Feb. 1 on www.NRAhuntersrights.org. (One entry person, please.)

For the most up-to-date information about your hunting rights there’s just one source: www.NRAhuntersrights.org.

About:
For the most up-to-date information about your hunting rights there’s just one source: www.NRAhuntersrights.org.

Crooked Horn RF Hook Up

RealTree

COLUMBUS, Georgia --(Ammoland.com)- The Crooked Horn RF Hook Up allows you to use your binoculars and rangefinders simultaneously with limited movement and noise.

The Crooked Horn RF Hook Up, available in Realtree AP, comes with the original Bino System and the Sidekick Rangefinder Holster, which features a streamline design that is quick, quiet and convenient.

No more retractors, tethers or rangefinders flopping around. The Sidekick attaches and detaches to your Bino System in less than a minute, keeping your rangefinder handy to range distance undetected.

The Sidekick works for most compact hand-held rangefinders with a holster pocket size of 3”W x 1.5”D. Designed with Crooked Horn’s own patented quick-release buckle, the rangefinder easily connects to a 1.5” strap allowing it to slide up easily when in use, but with little movement in the field. With a small elastic sleeve covering the buckle it reduces any noise made from objects touching one another.

The RF Hook Up allows you to quickly and silently, glass, range and shoot…all in one streamline movement. If you already own the Crooked Horn Bino System, you can purchase the RF Sidekick separately and directly attach it to your existing system.

www.crookedhorn.com

Bushnell Sport 850 Laser Rangefinder

Bushnell Outdoor Products

Overland Park, KS. --(Ammoland.com)- Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for more than 60 years, has introduced the Sport 850 laser rangefinder.

The popular laser rangefinder offers high-performance and a host of valuable features for hunters and shooters.

At the push of a button, the Sport 850 quickly acquires distances from five to 850 yards (or meters) with the +/- one-yard accuracy hunters have come to expect from Bushnell. Featuring four power magnification, fully multi-coated optics and a 430-foot field of view, the Sport 850 provides a crisp, clear view, even in low light conditions.

Bushnell Sport 850 Laser Rangefinder Offers Performance & Value

This rugged, rainproof unit is lightweight and compact, making it versatile and easy to carry in a pocket or pack. With its anti-slip, sure-grip finish, the Sport 850 is designed for convenient one-hand operation.

Featuring a posi-thread battery door for long-term reliability and built-in tripod mount, the Sport 850 includes a neck strap, carrying case and battery.

The Sport 850 laser rangefinder is available in a charcoal finish for an MSRP of $179.99. For more information about the Bushnell Sport 850 laser rangefinder, visit the product page online.

To learn more about Bushnell Outdoor Products and its complete line of sports optics and outdoor technology, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Uncle Mike’s®, Final Approach®, Simmons® and Millett® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Bushnell Scout 1000 ARC Laser Rangefinder Featuring Realtree AP Camo

Bushnell Outdoor Products

COLUMBUS, Georgia. --(Ammoland.com)- This laser rangefinder by Bushnell features advanced ballistic technology to put you on target with an unparalleled level of precision.

The Scout 1000 ARC Laser Rangefinder boasts ARC (Angle Range Compensation) to give you the exact distance to your target, plus the “shoots-like” yardage in Bow mode and bullet-drop/holdover data in Rifle mode.

This super-compact laser rangefinder, available in Realtree AP , is super easy to use giving you an accurate reading within a split second.

Features

• Built-in digital inclinometer measures angles from -60 to + 60° with +/- 1° accuracy
• Pocket-size ergonomic design with textured rubber grip
• 5x Magnification
• Bow Mode – provides true horizontal distance from 5-99 yards
• Rifle Mode – provides bullet-drop/holdover in inches
• BullsEye, Brush and Scan Modes
• RainGuard HD
• Range: 5 – 1000 yards
• Includes carrying case, battery and neck strap
• Posi-thread battery door

About:
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell ®, Tasco ®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement ®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Uncle Mike’s®, Final Approach®, Simmons® and Millett®brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Swarovski Optik

Cranston, Rhode Island –-(Ammoland.com)- SWAROVSKI OPTIK NORTH AMERICA announces their new EL Range.

This long awaited SWAROVSKI OPTIK binocular with integrated rangefinder has an accurate and reliable laser featuring an angled-shot program, without compromising on any optical quality and still offering the high performance you have come to expect from SWAROVSKI OPTIK.

Designed on the EL binocular body, the EL Range is extremely lightweight and ergonomic, especially when compared to the rest of the competition in its class.

The legendary open bridge design ensures that the binoculars can be held steadily, and can focus in on even the smallest targets at a great distance, while the ideally positioned measuring button provides quick results.

Swarovski Optik El Range Binoculars

The EL Range offers all the features of SWAROVSKI OPTIK EL binoculars without compromising on optical quality, while integrating a powerful and reliable laser with SWAROVSKI OPTIK’s newest technology, and the only one of its kind, “SWARO-AIM”.

The newest “SWARO-AIM” technology features an integrated gradometer to show the precise and correct shooting distance and angle, and is the only angled-shot program in the world. Designed with electronic readout of yards and meters, brightness levels and angle compensation, the display offers 5 individually adjustable brightness levels on an easy-to-read LCD screen with a simple and intuitive menu operation.

Albert Wannenmacher, CEO of SWAROVSKI OPTIK NORTH AMERICA says, “We really made sure this product has all the features consumers are looking for in a rangefinding binocular. We are very excited to bring this product to our US consumers.”

CLICK above to see our Video on the new EL Range!

Bushnell & Folds of Honor Partnership Patriot Edition Hunting Laser Rangefinder

Bushnell Outdoor Products

Overland Park, KS. --(Ammoland.com)- Bushnell Outdoor Products, an industry-leader in high performance sports optics for more than 60 years, has introduced a limited edition hunting laser rangefinder to celebrate its partnership with Folds of Honor.

With each purchase of the Patriot Edition, consumers have the ability to donate a $30 mail-in-rebate, or a portion of the rebate, to the Folds of Honor Foundation.

The Patriot Edition features the Bushnell Scout 1000 ARC, a super-compact laser rangefinder with 5x magnification that provides virtually instant readings from 5-1,000 yards with +/- one-yard accuracy. In addition to the mail-in-rebate, consumers also receive an exclusive Folds of Honor silicone SKINZTM, which not only provides an added layer of protection in the field, it helps improves grip and silence the device.

Founded by Major Dan Rooney in 2007, Folds of Honor provides post-secondary educational scholarships to the spouses and children of service members disabled or killed during U.S. military service. Major Rooney, a former F-16 pilot who served three tours in Iraq, founded Folds of Honor to ensure that families of fallen service members never have to endure alone. Since its inception, Folds of Honor has raised more than $9.8M for educational scholarships.

The Scout 1000 is equipped with the exclusive Angle Range Compensation (ARC) technology from Bushnell. With ARC, whether the target is uphill or downhill, the rangefinder accounts for the terrain angle and provides the user with the true distance to the target. With five modes of operation, the Scout 1000 provides accurate “shoots-like” yardage in Bow mode, bullet-drop/holdover data in Rifle mode, and a host of other options in BullsEye, Brush and Scan modes.

In addition to a rugged, rubber housing, the Scout 1000 also features the patented RainGuard HD lens coating. The permanent coating causes moisture from rain, snow, sleet and condensation to bead up and scatter less light, allowing the Scout 1000 to perform in less than ideal conditions.

The Patriot Edition is available for a suggested retail price of $299.99 and includes a Folds of Honor SKINZ, carrying case, battery and neck strap.

For more information about the Patriot Edition, visit the product page online. To learn more the Bushnell and Folds of Honor partnership, visit www.bushnell.com/honor.

Visit www.bushnell.com or call 1-800-423-3537 to learn more about Bushnell Outdoor Products.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Uncle Mike’s®, Final Approach®, Simmons® and Millett® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Nikons Archers Choice Max Range Finder

Nikon Hunting

Melville, NY --(Ammoland.com)- As bowhunting season approaches, prepare yourself for a successful hunt by taking advantage of Nikon’s Archer’s Choice Savings promotion.

Now through September 24, 2011, the purchase of any Archer’s Choice or Archer’s Choice MAX Laser Rangefinder can be rewarded with a $60 mail-in rebate.

The Archer’s Choice and Archer’s Choice MAX rangefinders were both designed and engineered with the help of Ralph and Vicki Cianciarulo of Archer’s Choice TV for real-world bowhunting situations. Each uses Nikon’s advanced ID Technology to compensate for various incline or decline shooting angles—up to ± 89-degrees of angle. Simply aim, push the button and plan your next shot according to the displayed distance.

The rangefinders utilize Nikon’s legendary multicoated optics, waterproof/fogproof ruggedness and pocket-sized portability. They operate on a CR2 lithium battery and come with a Silent Technology neoprene case in Realtree APG camouflage.

The Nikon Archer’s Choice also features long eye relief (18mm), an adjustable diopter and 6x, bright, multicoated optics. MSRP is $259.95.

The Archer’s Choice Max includes additional features such as Nikon’s Active Brightness Control Viewfinder, a revolutionary technology allowing fast reads against virtually any background during the toughest lighting conditions. It also sports a 28% larger ocular and a 23% wider field of view for fast target acquisition. It features long eye relief (18.3mm), an adjustable diopter and 6x, bright, multicoated optics. MSRP is $329.95.

For complete promotion details and terms and conditions, please visit NikonPromo.com.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information about the Archer’s Choice, Archer’s Choice MAX and the full line of Riflescopes, Laser Rangefinders, Binoculars, and Spotting Scopes, contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064. 1-800-645-6687. www.NikonHunting.com.

Leica Rangemaster CRF 1600

Leica Camera Inc.

Allendale, NJ --(Ammoland.com)- Receive a free tripod mounting adapter (a $99 value) when you purchase a Leica Rangemaster (model CRF 1000 or CRF 1600) compact laser rangefinder by July 31, 2011.

These handy, pocket-sized, compact monocular rangefinders are ideal for the hunter who wants to travel light without sacrificing performance.

The CRF’s precision and reliability make it suitable for even the toughest of hunts, no matter the weather or terrain. The unusually bright optics boast a 7x magnification and integrated diopter compensation, ideal for low-light conditions when deer and other game animals are most active. The CRF offers a wide field of view, steady image and clear distance display leaving no doubt when it comes time to make the shot.

Unlike other premium rangefinders, the Rangemaster CRF is held vertically making it easier to use for both left-handers and right-handers. Weighing just 7.8 oz, it is extremely light and, thanks to its compact design, it sits comfortably in the palm of your hand. Even when you’re wearing gloves, you can easily hold and carry it. You’ll feel the difference.

As its name suggests, the Rangemaster CRF 1600 measures accurately up to 1,600 yards and is incomparable for delivering complete, accurate information essential for a perfect shot. For even greater confidence afield, this model offers an integrated ballistics computer with a choice of ballistic curves.

In making its calculation, the system automatically adjusts for absolute pressure and temperature. You simply choose the appropriate ballistic curve, and the Rangemaster CRF 1600 shows you the precise terminal point. With its large 347 ft. field of vision and 7x magnification, it takes just 0.3 seconds to display the precise distance to any target.

The CRF 1000 measures accurately up to 1,000 yards. Its compact size and weight make it perfect for sticking in a backpack or hunting vest. The solid die-cast metal housing reinforced with light carbon fibre make it rugged and durable as well as precise. The CRF 1000′s excellent light transmission, wide field of view and impressive 7x magnification combine to deliver unsurpassed image quality, seen through the comfortable eyepiece.

Both models are switchable between yards and meters.

Visit http://bit.ly/CRF1600deal for promotion details, or leica-sportoptics.com for product information.

Simmons Laser Rangefinder

Simmons Optics

Overland Park, Kan. --(Ammoland.com)- Simmons, a leader in high-quality, high-value sporting optics for more than 25 years, has added a laser rangefinder to its 2011 product line. The new LRF600 laser rangefinder features 4x magnification and a 600-yard laser rangefinder with +/- one-yard accuracy.

Available in two models – black and A-TACS camouflage – the LRF600 offers excellent quality at a great price. The new model has an easy to use vertical design with one-button operation. This compact device weighs less than eight ounces, and features weather resistant housing designed to withstand less than ideal conditions.

The LRF600 accurately reads distances from 10-600 yards/meters, with +/- one-yard accuracy, and is powered by a single 9-volt battery. The optics feature 4x magnification and the unit has an in-view LCD display for a bright and clear sight picture.

The Simmons LRF600 is available in black for a suggested retail price of $119.99 and the new A-TACS camouflage for $139.99. Both units include a Simmons carrying case.

For more information about the Simmons LRF600, visit the online product page. To learn more about Simmons and its complete line of sporting optics, visit www.simmonsoptics.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Uncle Mike’s®, Final Approach®, Simmons® and Millett® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Leupold RX-1000i With DNA Rangefinders

Leupold Tactical Optics

BEAVERTON, Ore. --(Ammoland.com)- Powered by an exclusive new rangefinder engine technology, Leupold’s RX-1000i with DNA fits in a shirt pocket, yet offers hunters and shooters even more ranging precision and speed, along with an exceptionally bright target image.

DNA (Digitally eNhanced Accuracy), a next-generation Leupold technology, not only increases ranging speed, but makes the RX-1000i accurate to 1/10 of a yard against all background colors and textures. DNA also provides the RX-1000i with greater ranging capability against soft targets such as deer and trees.

A digital laser rangefinder, the compact RX-1000i with DNA measures only 3.8 inches long and weighs just 7.8 ounces. Its multicoated lens system produces a bright, pristine image, helping to transmit 80 percent of available light to the eye – three times greater than the light transmission of traditional Liquid Crystal Display (LCD) rangefinder models. Actual 6x magnification and a vivid red Organic Light Emitting Diode (OLED) display also make it easier to spot and range game, even through dark timber and in low-light conditions.

The advanced RX-1000i TBR with DNA models also offer Leupold’s exclusive True Ballistic Range technology to help place shots with exceptional accuracy.

All RX-1000i units are weatherproof and rugged, with a tough aluminum casing and rubber armor. The RX-1000i with DNA has a black finish, while the TBR model is available in either gray/black or Mossy Oak Break-Up Infinity camouflage.

“Following on the heels of our successful RX-1000 introduction in 2009, the new RX-1000i with DNA models once again raise the bar on compact rangefinder function and performance, giving hunters and shooters a handy tool to easily spot targets and range them faster and more precisely than ever,” commented Pat Mundy, communications manager for Leupold & Stevens, Inc.

“These are truly innovative rangefinders that offer the best of all worlds: shirt pocket size for easy and convenient carrying, exceptionally rugged to withstand the hardest hunt, and superior ranging performance to help set up for an accurate shot.”

Maximum range of the RX-1000i with DNA is 1,000 yards (914.4 meters) on reflective targets. Minimum range is 6 yards (5.5 meters). In bow mode, maximum range is 125 yards (114.3 meters). Scan mode provides continuous range updates to help stay on target when tracking movement or scanning an area. Measurements are provided in yards or meters.

Other key features include:

• OLED display has variable brightness settings, making it easier to see in dim light than LCD displays typical of most other rangefinders
• fast-focus eyepiece with precision clicks
• redesigned Quick Set Menu provides on-screen prompts for easy use in the field
• selectable reticles – hunters can choose from three different reticles to best suit the terrain and game, from elk to small varmints
• fold-down rubber eyecups accommodate users with or without glasses
• convenient battery power indicator

The RX-1000i TBR with DNA units can automatically calculate the shot angle and provide the True Ballistic Range rather than the straight-line distance to the target. Optimized for most popular bow and rifle trajectories, the rifle settings also work in conjunction with Leupold’s Ballistic Aiming System riflescope reticles for exceptionally accurate shot placement. Available only in the RX-1000i TBR, milliradian outputs can precisely match mil based reticles such as the Mil Dot, TMR and Horus Vision offerings.

Each rangefinder comes with a Cordura holster, lanyard, CR2 lithium camera battery and complete instructions. For more information, go to www.leupold.com or call 1-800-LEUPOLD.

Leupold & Stevens, Inc., the preeminent American-owned and -operated optics company, employs more than 700 people in its state-of-the-art facility near Beaverton, Ore., where rugged, dependable, high-performance Golden Ring optics, Mark 4 riflescopes and Redfield Revolution riflescopes are designed, machined and assembled. Leupold is a fifth-generation, family owned company whose products are sold worldwide to hunters, competitive shooters, American military warfighters, law enforcement personnel and wildlife observers. The product line includes rifle, handgun and spotting scopes; binoculars; rangefinders; trail cameras; flashlights; mounting systems; and optical tools and accessories.

Leupold & Stevens, Inc. is a Charter Supporter of the Hunting and Shooting Sports Heritage Foundation.

Simmons LRF600 Laser Rangefinder

Simmons Optics

Overland Park, KS – -(Ammoland.com)- Simmons Optics, a leader in high-quality, value-priced riflescopes and binoculars, has introduced a new laser rangefinder.

The new LRF600 Laser Rangefinder offers accurate ranging performance from 10-600 yards. The optics feature 4x magnification for quick target acquisition and the in-view liquid crystal display gives a clear sight picture for an accurate distance reading. The unit has one button operation for ease of use.

The LRF600 has a sleek vertical profile with a stylish design. The unit operates on one 9-volt alkaline battery and sells for a suggested retail price of $129-149.

For more information, visit www.simmonsoptics.com.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Bushnell Trophy Cam Trail Camera

Bushnell Outdoor Products

Overland Park, KS. --(Ammoland.com)- The Bushnell Trophy Cam trail camera and Scout 1000 ARC laser rangefinder were recently given Best Buy Awards in Inside Archery’s annual poll as voted on by archery retailers nationwide.

The Inside Archery Best Buy Awards were designed to single out and recognize exceptional archery and bowhunting products.

They were also designed to help archery retailers clearly identify products that could help boost their sales, while satisfying customer demand.

Inside Archery surveys a wide range of archery retailers nationwide to gather information on the products that sold best throughout the year. For 2010, retailers selected the Bushnell Trophy Cam in the trail camera category, commenting on the quality of the pictures and video, ease of use and reliability. They also chose the Scout 1000 ARC as a Best Buy in the laser rangefinder category for being bright and easy to use, compact and completely reliable.

For more information on Bushnell Products visit www.bushnell.com or call 800-423-3537 for consumer inquiries.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell, Tasco, Serengeti, Bollé, Uncle Mike’s Law Enforcement, Stoney Point, Hoppe’s, Butler Creek, Cébé, Millett, Uncle Mike’s, Final Approach and Simmons brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Nikon's September Slam Promo Saves Big On Rangefinder

Nikon Hunting

Melville, NY --(Ammoland.com)- September means archery season and Nikon wants to help bowhunters have their best year ever with a $50 rebate on the popular Archer’s Choice rangefinder.

“Our Archer’s Choice rangefinder is a dedicated bowhunter’s tool,” said Jon Allen, Nikon Sport Optic’s General Manager. “What better way to celebrate the 2010 bow season than with a rebate on Bowhunting’s “official” rangefinder?”

The Archer’s Choice rangefinder utilizes Nikon’s proven iD technology to take the guess work out of angled shots with fast, accurate readings displayed in a clean, easy-to-view display.

Flat ground, treestands or in steep terrain, the Archer’s Choice will quickly become a favorite bowhunting partner. A Silent Technology case with single motion lanyard comes standard and makes carrying and using the Archer’s Choice a breeze.

The September Slam Promotion only lasts 10 days and consumers will need to purchase and take delivery of a new Archer’s Choice Laser Rangefinder (product number 8366) from September 16, 2010 through September 26, 2010 to take advantage of the savings. Log onto www.nikonpromo.com for more information and to download a rebate form.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon’s full line of Riflescopes, Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call 1-800-645-6687. www.nikonhunting.com.

All Nikon trademarks are the property of Nikon Corporation.

Simmons Laser Rangefinder

Simmons Optics

Overland Park, KS – -(AmmoLand.com)- Since 1983 Simmons has established itself as a leader in high quality, value priced riflescopes and binoculars.

Now in 2010 Simmons will also offer a quality, affordable laser rangefinder in its optics line.

The new Simmons LRF400 laser rangefinder will quickly read distances from 5-800 yards with just the push of a single button. Accuracy is an incredible +/- one yard.

The LRF400 has a powerful optical 4x magnification with an in-view liquid crystal display for a clear sight picture and an accurate distance reading.

The unit operates on a single 9-volt battery and comes with a carrying case.

The Simmons LRF400 laser rangefinder sells for the great affordable retail price of $99.99-$129.99.

For more information, visit www.simmonsoptics.com.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell, Tasco, Serengeti, Bollé, Uncle Mike’s Law Enforcement, Stoney Point, Hoppe’s, Butler Creek, Cébé, Millett, Uncle Mike’s, Final Approach and Simmons brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Steiner’s New 10X50 Military Binocular Rangefinder

Steiner Optics

MOORESTOWN, NJ — Renowned the world over for the extreme durability and reliability of its military binoculars, Steiner is charting new territory with the addition of its new 10×50 Military Binocular Laser Rangefinder (LRF), a lightweight, laser-rangefinding binocular.

Unique and compact in design, the new 10×50 Military LRF is based on Steiner’s own military-tested/military-approved, tried-and true Porro-prism configuration. It integrates sleek two-button interface and a powerful laser rangefinder that outpaces its competition with a maximum ranging distance of 1,600 yards.

The 10×50 Military LRF’s built-in laser rangefinder utilizes an eye-safe invisible FDA Class 1 laser in the left half of the unit. The digital display is superimposed over the image seen in the unit’s right half. By centering the target display on the subject while touching and releasing the “RANGING” button located on top of the right half, the digital display will provide an accurate distance value nearly instantaneously. Holding the ranging button for more than three seconds activates the unit’s scan mode, which is especially helpful when measuring small or moving targets. Scan mode switches off automatically after 20 seconds to conserve battery life.

The 10X50 Military LRF has a wide measurement range from 20 yards to 1,600 yards. With sunshine and good visibility, the unit’s accuracy is within one yard at ranges up to 380 yards, within two yards to 763 yards, and within approximately one-half of one percent to 1,600 yards. The Military LRF is also capable of being switched to provide metric measurements via the “SET” button.

A single, easily accessible 3-volt CR123A battery powers the 10×50 Military LRF laser rangefinder. A new battery will provide in excess of 5,000 individual measurements at 68 degrees F. A flashing display indicates a low-battery condition.

By utilizing the Porro-prism design, the 10×50 is superior to a comparable binocular of roof-prism design because it loses less light, thus providing brighter image reproduction. In addition, Porro prisms provide distortion-free images without the costly addition of phase coatings, and they afford users greater three-dimensional viewing due to the offset lenses. The high-definition mil-spec optical elements provide maximum image clarity and brightness with edge-to-edge sharpness. User focus is set by individual ocular adjustments, which allow for a depth of field from approximately 30 yards to infinite distance, with little or no readjustment needed for varying distances.

The new Steiner 10×50 Military LRF is pressurized with dry nitrogen fill and is waterproof to a depth of 16 feet. The chassis is made with Makrolon®, a fiber reinforced polycarbonate material that is extremely impact resistant. All alloy components are anodized, and external metal parts are finished in enamel to prevent corrosion. The advanced military-oriented design is armored with nitrile butadiene rubber (NBR) making the new Steiner 10×50 Military LRF exceptionally rugged, yet it’s surprisingly light in weight at approximately 46 ounces.

Available in January 2010, the suggested retail price is approximately $2,600.

Headquartered in Germany, Steiner has been widely acknowledged as a world leader in the manufacturing of quality binoculars since 1947. In addition to the outdoor, hunting and marine markets, Steiner provides products to military and law enforcement worldwide. Allied forces around the world, including the U.S. Army and countless law enforcement agencies, have made Steiner their binocular of choice. Pioneer Research is Steiner’s exclusive marketing agent and distributor for North America, including USA, Canada, the Caribbean and Mexico. For more information, write: Pioneer Research, 97 Foster Road, Moorestown, NJ 08057; call toll-free 1-800-257-7742; or visit the company website at www.steiner-binoculars.com.

Technical Characteristics:

• U.S. Item number: 398
• Magnification: 10X
• Entrance pupil: 50 mm
• Exit pupil: 5 mm
• Eye relief: 15.8 mm
• Twilight factor: 22.4
• Luminosity: 25.0
• Field of view @ 1,000 yards: 348 feet
• Diopter range: ± 5 dpt
• Interpupillary distance: 2.2 – 2.9 inches
• Operating temperature: -4° / +140° F
• Storage temperature: -40° / +176° F
• Waterproof depth: 5 meters/16 feet
• Binocular weight: 45.9 ounces
• Height: 5.4 inches
• Width: 8.1 inches
• Depth: 3.9 inches
• Suggested retail price: $2,600

Be sure to visit us at Booth #621 at the SHOT Show in Las Vegas.

About:
Headquartered in Germany, Steiner has been an acknowledged leader in the manufacturing of quality binoculars since 1947. In addition to the outdoor, hunting and marine markets, Steiner provides products to military and law enforcement worldwide. Allied forces around the world, including the U.S. Army and countless law enforcement agencies, have made Steiner their binocular of choice. For more information contact: Pioneer Research, 97 Foster Road, Moorestown, NJ 08057 or call toll free 1-800- 257-7742 or you can visit the interactive web site at www.steiner-binoculars.com.

Nikon Hunting

Melville, NY – -(AmmoLand.com)- Need help shopping for that special outdoor person? Be prepared this holiday shopping season with Nikon’s stocking stuffer guide.

All items are priced under $30.

Nikon Livin’ the Dream magazine goes behind-the-scenes, where the cameras are off and into the lives of America’s favorite hunters at home, in the office and out in the field. Available at newsstands, $8.99.

Nikon Livin' The Dream Magazine

Nikon rangefinder tether keeps your rangefinder or other gear close at hand, yet secure and out of the way when not in use. Available in black or Realtree nationwide at Nikon dealers $23.95-$29.95.

Nikon’s easy-to-use Optics Maintenance Kit allows users to keep optics instruments clean and functioning at peak performance. The Nikon Optics Maintenance Kit contains the Static Wisk™, Precision Cleaning Solution™, Tiger Cloth™ and the Speck Grabber™. Available nationwide at Nikon dealers for $27.95.

Designed for cleaning optics, Nikon LensPen® includes retractable dust brush and a cleaning tip with non-liquid compound that won’t spill or dry out. Available in black or camo nationwide at Nikon dealers for $11.95-$14.95.

The Nikon laser rangefinder case is neoprene for in-the-field stealth. Available in black or Realtree for the ProStaff 550, RifleHunter, Laser800 and Laser1200 rangefinder models nationwide at Nikon dealers for $21.95.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information about the Nikon Sport Optics and the full line of Riflescopes, Laser Rangefinders, Binoculars and Spotting Scopes, contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064. 1-800-645-6687. www.nikonhunting.com

Northrop Grumman Lightweight Laser Designator Rangefinders

Northrop Grumman

APOPKA, Fla.- Northrop Grumman Corporation (NYSE: NOC) has been selected by the U.S. Army to provide Lightweight Laser Designator Rangefinders (LLDR) under a five-year indefinite delivery/indefinite quantity (ID/IQ) contract with an estimated value of up to $599 million.

The Northrop Grumman Lightweight Laser Designator Rangefinder (LLDR) accurately targets enemy positions during the day, at night and in nearly all battlefield conditions.

“This contract award extends our opportunity to provide our military warfighters with the equipment they need and are asking for,” said Gordon Stewart, Northrop Grumman’s Laser Systems vice president and general manager. “We take great pride in our ability to support the warfighter with our LLDR system, and we look forward to continuing that commitment by our work under this contract.”

Northrop Grumman’s LLDR accurately targets enemy positions during the day, at night and in nearly all battlefield conditions including haze, smoke, fog and rain. It provides a unique capability to forward observers. The system can recognize targets, find the range to a target with an eye-safe laser rangefinder, and calculate target location for smart munitions. The system then provides this information to other digital battlefield systems. The LLDR can also be used with laser-guided munitions.

Northrop Grumman’s Laser Systems business unit has delivered over eight hundred LLDR systems since the first Army contract award in 2002. The first delivery order award under this latest ID/IQ contract is valued at $72.7 million.

Northrop Grumman is one of the world’s leading manufacturers of military Electro-Optical (EO) targeting systems. These include ground-based (man portable, handheld, and vehicle mounted) EO imaging/ranging systems for target location, laser designators/markers for precise guidance of smart munitions, and airborne laser rangefinders and designators fielded onboard many of the world’s most sophisticated manned and unmanned aircraft.

About:
Northrop Grumman Corporation is a global defense and technology company whose 120,000 employees provide innovative systems, products, and solutions in information and services, electronics, aerospace and shipbuilding to government and commercial customers worldwide.

Bushnell Sport 600 Laser Rangefinder

Bushnell Outdoor Products

Overland Park, KS --(AmmoLand.com)- The new Sport 600 laser rangefinder from Bushnell offers performance and value for hunters and shooters. With an operational range of 5 to 800 yards, it’s perfect for bow or rifle hunters. It offers versatility and ease of operation in a vertical format and provides accurate distance readings in both yards and meters.

The Sport 600 provides lightning fast measurements, a 20mm objective, fully-coated optics and a 4x magnification. As the smallest and lightest weight unit on the market the Sport 600 boasts a 430 feet wide field of view. The 17mm eye relief provides a distinct advantage for those who wear ophthalmic or shooting glasses. The surface provides a sure grip and it is also rainproof. Power is supplied by a 3-volt battery that is included with the product.

At 5.8 ounces the Sport 600 is compact, fitting easily in a pack or pocket, and can be operated with just one hand. It comes with premium carry case with magnetic closure. Suggested retail price is $199 and is available at Bushnell dealers nationwide. For more information about Bushnell laser rangefinders, visit www.bushnell.com.

About:
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell, Tasco, Serengeti, Bollé, Uncle Mike’s Law Enforcement, Stoney Point, Hoppe’s, Butler Creek, Kolpin, Millett, Uncle Mike’s, Final Approach and Simmons brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Overland Park, KS. - -(AmmoLand.com)- The Bushnell patented RainGuard technology has proven to be an invaluable addition to their high quality optics line. Now in 2009, the best is even better with the introduction of RainGuard HD.

RainGuard is a patented, permanent hydrophobic, oleophobic lens coating that causes moisture from rain, snow, sleet and even your breath to bead up into smaller droplets and scatter. The tiny droplets divert less light, keeping your view through the optics bright and clear when an untreated lens would be rendered useless.

The new Bushnell RainGuard HD features an even more durable finish and increased “slickness” for better clearing and easier cleaning.

RainGuard HD also provides for better light transmission.

RainGuard HD will be featured on the Bushnell Elite Series pf binoculars, spotting scopes, riflescopes and rangefinders as well as the Legend Ultra-HD binocular and spotting scopes models.

For more information on Bushnell Products visit www.bushnell.com or call 800-423-3537 for consumer inquiries.

About:
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell, Tasco, Serengeti, Bollé, Uncle Mike’s Law Enforcement, Stoney Point, Hoppe’s, Butler Creek, Kolpin, Millett, Uncle Mike’s, Final Approach and Simmons brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Bushnell Legend 1200 ARC Laser Rangefinder

Bushnell Outdoor Products

Overland Park, KS - -(AmmoLand.com)- The new Legend 1200 ARC laser rangefinder from Bushnell raises the bar in ranging performance with its 1,200 yard capability. Designed in a vertical configuration for single-handed use, it is the perfect tool for bow and rifle hunters with ranging performance from 5 to 1,200 yards. It also incorporates the proven Angle Range Compensation (ARC) technology in Rifle and Bow Modes that determines holdover on long range rifle shots, and true horizontal distance for bow hunters.

A new feature in the Legend 1200 is Variable Sight-In Distance capability or VSI. In the rifle mode, users can select between 100,150, 200 or 300 yard sight-in distances to accommodate their shooting styles and preferences. They can also choose between Inches and MOA for holdover on longer shots. The range of angle measurement is -90 to +90 degrees.

The Legend 1200 ARC is rubber armored and fully waterproof and submersible to meet IPX7 waterproof specification. All external lens surfaces are coated with RainGuard HD and the optics are fully multi-coated. Other standard features include SCAN, Bulls Eye and Brush Modes for better targeting and accuracy, and a 6x magnification for long distance ranging and viewing. It comes with a carrying case, lanyard and 3-volt CR2 battery. It is available in black and Realtree AP camouflage at Bushnell dealers nationwide.

Retail price $349.

For more information on Bushnell Products visit www.bushnell.com or call 800-423-3537 for consumer inquiries.

About:
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell, Tasco, Serengeti, Bollé, Uncle Mike’s Law Enforcement, Stoney Point, Hoppe’s, Butler Creek, Kolpin, Millett, Uncle Mike’s, Final Approach and Simmons brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Leupold Scopes

BEAVERTON, Ore. - -(AmmoLand.com)- Souped up and simplified – these words best describe Leupold’s® new RX®-600 and RX-750 TBR® digital laser rangefinders for hunters and shooters.

Enhanced digital signal processing delivers faster ranging performance than comparable rangefinders while ensuring accurate distance measurements. An improved user interface and simplified Quick Set Menu make the RX-600 and RX-750 TBR easier to operate than similar models.

The RX-600 provides straight-line distance measurements, while the advanced RX-750 TBR offers True Ballistic Range® technology to help place shots with exceptional accuracy.

“Whether you’re a bowhunter or shooting varmints, our RX-600 and RX-750 TBR rangefinders will meet your needs,” commented Mike Slack, Leupold’s marketing communications manager. “We designed them for topflight performance, but priced them to be surprisingly affordable.”

Maximum range of the RX-600 and RX-750 TBR on reflective targets is, respectively, 600 yards (548.6 meters) and 750 yards (685.8 meters). Measurements are provided in yards or meters.

Each model has 6x magnification and a fully multicoated lens system for a bright, pristine image.

Both the RX-600 and RX-750 TBR measure only 4.2 inches long and weigh just 6.8 ounces. They are weatherproof and rugged, with rubber armor in a black finish. The RX-750 TBR is also available in Mossy Oak® Break-Up® camouflage.

The RX-750 TBR can automatically calculate the shot angle and provide the True Ballistic Range rather than the straight-line distance to the target. Optimized for most popular bow and rifle trajectories, the rifle settings also work in conjunction with Leupold’s Ballistic Aiming System® riflescope reticles for exceptionally accurate shot placement.

Other key features of both models include:

• fast-focus eyepiece with precision clicks.
• three selectable reticles – hunters can choose the reticle best suited to the terrain and game.
• fold-down rubber eyecups accommodate users with or without glasses

For more information, go to www.leupold.com or call 1-800-LEUPOLD.

About:
Leupold & Stevens, Inc., the most prominent American-owned and -operated optics company, employs more than 650 people in its state-of-the-art Beaverton, Ore., facility. Leupold is a fifth-generation, family-owned company whose products are sold worldwide to hunters, wildlife observers, competitive shooters, law enforcement officers and special operations military personnel. The product line includes rifle, handgun and spotting scopes; binoculars; rangefinders; flashlights; mounting systems; and optical tools and accessories.

Bushnell BowHunter Chuck Adams Edition Laser Rangefinder

Bushnell Outdoor Products

Overland Park, KS – -(AmmoLand.com)-  Bowhunters know that a laser rangefinder is critical for judging distance in order to make a clean shot. The new BowHunter Chuck Adams Edition laser rangefinder from Bushnell is designed specifically for bow hunters and it is good enough to carry the signature of Chuck Adams, one of the worlds’ most experienced and respected bow hunters.

The new BowHunter features Angle Range Compensation (ARC) Bow Mode technology. Archers can use the ARC feature to determine the true horizontal distance from 5 to 99 yards with shooting angles of -90 to +90 degrees when shooting uphill, downhill or from a tree stand. With the push of a button, the BowHunter displays line-of-sight distance, the angle and true horizontal distance to help the shooter determine the correct sight pin for optimal accuracy.

The vertical configuration allows one-handed operation, and the 20mm objective, fully-coated optics and a 4x eyepiece to provide bright, crisp images at any distance.  It can be set up to provide distance in yards or meters and will provide accurate readings from 5 to 800 yards.

The BowHunter is rain proof and is available in Realtree AP Camo. It also comes with a carrying case and 9-volt battery.  Suggested retail price is $249. The BowHunter Chuck Adams Edition laser rangefinder will be available at Bushnell dealers nationwide in Spring 2009. For more information about Bushnell laser rangefinders, visit www.bushnell.com.

For more information on Bushnell Products visit www.bushnell.com or call 800-423-3537 for consumer inquiries.

About:
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Kolpin®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names.  For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Leupold’s RX-1000 Rangefinder

Leupold Scopes

BEAVERTON, Ore. – -(AmmoLand.com)- Leupold’s® new RX®-1000 compact rangefinders are designed to deliver a brighter image and precise long-range measurement in the smallest package available for hunters and shooters.

A digital laser rangefinder, the pocket-sized RX-1000 measures only 3.8 inches long and weighs just 7.8 ounces. Its fully multicoated lens system produces a bright, pristine image with three times greater light transmission than traditional LCD rangefinder models. Actual 6x magnification and a vivid red OLED display also make it easier to spot and range game, even through heavy timber.

The advanced RX-1000 TBR® models also offer True Ballistic Range® technology to help place shots with exceptional accuracy.

RX-1000 and RX-1000 TBR units are weatherproof and rugged, with a solid all-metal frame and rubber armor in a black finish. The RX-1000 TBR is also available in Mossy Oak® Break-Up® camouflage.

“Our new RX-1000 raises the bar on compact rangefinder function and performance, giving hunters and shooters a handy new tool to easily spot targets and range them with more precision,” commented Mike Slack, Leupold’s marketing communications manager. “At the same time, the RX-1000 is competitively priced, making it a great value.”

Maximum range of the RX-1000 is 1,000 yards (914.4 meters) on reflective targets. Minimum range is 10 yards (9.1 meters). Measurements are provided in yards or meters.

Other key features include:

• OLED display has variable brightness settings, making it easier to see in dim light than LCD displays typical of most other rangefinders.
• advanced laser and processor to generate extremely fast, reliable readings.
• fast-focus eyepiece with precision clicks.
• redesigned Quick Set Menu provides on-screen prompts for a more user-friendly interface.
• selectable reticles – hunters can choose the reticle best suited to the terrain and game, from elk to small varmints.
• fold-down rubber eyecups accommodate users with or without glasses.
• USB port compatible – integrated data port to allow exclusive software upgrades

The RX-1000 TBR models can automatically calculate the shot angle and provide the True Ballistic Range rather than the straight-line distance to the target. Optimized for most popular bow and rifle trajectories, the rifle settings also work in conjunction with Leupold’s Ballistic Aiming System® riflescope reticles for exceptionally accurate shot placement.

Each unit comes with a Cordura® case and CR2 battery. For more information, go to www.leupold.com or call 1-800-LEUPOLD.

About:
Leupold & Stevens, Inc., the most prominent American-owned and -operated optics company, employs more than 650 people in its state-of-the-art Beaverton, Ore., facility. Leupold is a fifth-generation, family-owned company whose products are sold worldwide to hunters, wildlife observers, competitive shooters, law enforcement officers and special operations military personnel. The product line includes rifle, handgun and spotting scopes; binoculars; rangefinders; flashlights; mounting systems; and optical tools and accessories.

Leupold & Stevens, Inc. is a Charter Supporter of the Hunting and Shooting Sports Heritage Foundation.

Bushnell Sport 600 Laser Rangefinder Offers Performance and Value

Bushnell Sport 600 Laser Rangefinder

Bushnell Outdoor Products

Overland Park, KS - -(AmmoLand.com)- The new Sport 600 laser rangefinder from Bushnell offers performance and value for hunters and shooters.

With an operational range of 5 to 800 yards, it’s perfect for bow or rifle hunters.

It offers versatility and ease of operation in a vertical format and provides accurate distance readings in both yards or meters.

The Sport 600 has a 20mm objective, fully-coated optics and a 4x eyepiece with adjustable diopter to provide bright, crisp images at any distance.

Rubber armored surfaces provide a sure grip and it is also rainproof. Power is supplied by a 3-volt battery that is included with product.

The Sport 600 is compact, fitting easily in a pack or pocket, and can be operated with just one hand. Suggested retail price is $199. It is available at Bushnell dealers nationwide in the Spring.

For more information on Bushnell Products visit www.bushnell.com or call 800-423-3537 for consumer inquiries.

About:
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Kolpin®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Bushnell Outdoor Products

Overland Park, KS. - -(AmmoLand.com)- The U.S. Army has awarded Bushnell Outdoor Products a multi-year, multi-million dollar contract for a special military version of the Elite® 1500 Laser Rangefinder to enhance the combat capabilities of troops in the field. Bushnell began shipping units last August.

“Bushnell® created the laser rangefinder category and the Elite® 1500 sets the standard for performance. The Army selected the Elite 1500 for its technology in multiple targeting modes, superb optical quality and rugged construction,” said Rob Gates, Bushnell Director of Sales for Military and Law Enforcement.

The Elite 1500 is capable of ranging distances from 5 to 1,600 yards. A 26mm objective, fully multi-coated optics and 7x eyepiece provide bright, crisp images at any range. The twist-up eyepiece makes it easier to use with eyeglasses and a +/-2 diopter setting allows the user to adjust the in-view LCD display focus to the user’s eyesight.

In addition to the standard ranging mode with automatic scan, users can select from the BullsEye™ or Brush™ modes for more precise ranging to targets. In the BullsEye mode, it is easy to acquire smaller targets and game because if more than one object is acquired by the laser, only the closer of the two objects will be displayed on the internal LCD. While using the Brush mode, closer objects such as brush and tree branches are ignored so that the distance to objects in the background are displayed.

The Elite 1500 is ergonomically designed to fit comfortably in the hand. It is 100 percent waterproof and the lenses are coated with Bushnell RainGuard®, a permanent water repellant coating system that prevents fogging from rain, snow or cold temperatures. For better viewing during dusk and dawn operation, there is an internal low-light LED that makes it easy to find the reticle and read the distances. A 9-volt battery powers the Elite 1500. The units will ship with a standard Army digital camo carrying case.

“We have a history of supporting our military and are proud that our products meet the needs of the armed forces. For example, we are in our second year of a five-year contract to provide a special Uncle Mike’s sling swivel. This contract was awarded to Maryland Small Arms – a leading government distributor and we fulfill the orders,” Gates said.

About:
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Kolpin®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Bushnell Outdoor Products

Overland Park, Kansas - Bushnell Inc. and Laser Technology Inc. have sued the Brunton Company, American Technologies Network Corp., LS Global LLC (d/b/a I-ON Optics), Sellmark Corporation (d/b/a Sightmark), and Lanshuo Photoelectric Science and Technology Co., Ltd. for patent infringement. The lawsuit was filed in the United States District Court for the District of Kansas and alleges that the defendants are infringing several Bushnell and Laser Technology patents covering various proprietary laser rangefinder technologies.

The complaint alleges that Brunton’s Echo® line of products, American Technologies Network’s Ranger Eye 800® line of products, I-ON’s LS-101B and LS-101C products, and Sightmark’s SM650 Laser Rangefinder products infringe the patents in suit.

“Bushnell’s attorneys contacted the defendants or their representatives prior to filing suit, but the defendants continued to manufacture and sell their disputed products,” said Phil Gyori, Vice President of Marketing at Bushnell Inc. “Bushnell and Laser Technology have invested a substantial amount of resources in the patented technology and will vigorously enforce it against all infringers. While we prefer to resolve such disputes without resorting to litigation, our management decided that this lawsuit was the only course of action left.”

About:
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Kolpin®, and Final Approach®, Uncle Mike’s®, Millett® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

About:
Laser Technology Inc. is devoted to the design and manufacture of innovative laser-based speed and distance measurement instruments, using ISO compliant and continuous improvement techniques. Laser Technology Inc. maintains an intense focus on providing laser measurement technologies which address real world needs and applications, including distance measurement, speed enforcement, accident investigation, forestry, mining, utilities and surveying to name a few. Laser Technology Inc. has licensed some of its laser-based technology to Bushnell Inc. for use in Bushnell’s products