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To Handle Burris and Steiner Sales in the Southeast.

Burris Optics

GREELEY, Colo. --(Ammoland.com)- The Burris Company is pleased to announce that Sports Marketing South will be representing both the Burris and Steiner optics brands in ten southeastern states.

Effective February 1, 2012, the new rep group will be responsible for sales to authorized dealers and distributors in Alabama, Georgia, Mississippi, Florida, North and South Carolina, Tennessee, Kentucky, Virginia and West Virginia.

Sports Marketing South has 10 sales professionals who will cover the territory for the Burris and Steiner brands with the goal of increasing and strengthening customer sales and service throughout the Southeast.

“We look forward to working with Skip Dahlstrom and his team of sales professionals,” said Rob Siemers, general manager at Burris Company. “Their long-standing relationships with distributors and key dealers throughout the southeast will help us increase our market share and significantly grow both brands.”

Steiner Optics

Founded in 1971 and headquartered in Greeley, Colorado, the Burris Company has been located in northern Colorado for nearly 40 years. The company offers a complete line of premium sports optics which includes riflescopes for hunting and competition, handgun scopes, binoculars, spotting scopes, mounts and accessories. The Greeley headquarters is also home to the North American division of Steiner, an acknowledged leader in the manufacturing of quality binoculars since 1947. In addition to the outdoor, hunting and marine markets, Steiner provides both binoculars and tactical riflescopes to military and law enforcement agencies worldwide.

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Rep group, known for superior customer service, to represent Kruger in Texas, Arkansas, Louisiana, Oklahoma.

Kruger Optical

Sisters, OR --(Ammoland.com)- Kruger Optical, Inc. is proud to welcome Washmon Sales Group as its latest partner to represent its line of optics products.

Based out of Rockwall, TX, Washmon will represent Kruger throughout the “TALO” states of Texas, Arkansas, Louisiana and Oklahoma.

For 40 years, Washmon has delivered superior customer service, building lasting relationships with their customers and clients. The organization is headed by Gary Hughes and fields four manufacturer sales representatives across the four states. The group serves a range of dealers and distributors in the sporting goods and law enforcement industries.

“The Washmon Group is highly respected in our industry and brings another dimension to our sales efforts in these states, which will help grow our business and brand presence,” said Kruger President Mark Thomas.

“With 2011 now behind us, exciting new products slated for 2012 and full sales coverage across North America, we anticipate 2012 will be a banner year for Kruger product sales,” Thomas said. “I would like to welcome Washmon Sales Group to the Kruger Optical family.”

Retailers in Texas, Arkansas, Louisiana and Oklahoma are encouraged to contact Gary Hughes at (972) 771-7275 to learn more about Kruger’s product lineup.

Kruger Optical is a 13-year old company that, until three years ago, focused solely on engineering and manufacturing feature-rich optical products for other well know brands. Founded by engineers Thomas and Eric Ye, Kruger has leveraged its combined 150 years of engineering expertise into a thriving business that focuses on giving its customers more for their dollar.

About Kruger Optical
Kruger Optical is a full-service provider of quality sports optics. Headquartered in Sisters, Oregon, and Walnut, California, the company has been providing binoculars, riflescopes, spotting scopes and other optics products, as well as optical engineering services, for nearly a decade. With nearly 150 years of combined experience in optical product development and marketing, Kruger Optical’s talented and dedicated staff is committed to developing innovative, high performance products for the discerning customer. To learn more, please visit our website at http://www.krugeroptical.com.

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