Burris Optics

GREELEY, Colo. --(Ammoland.com)- The Burris Company is pleased to announce that Sports Marketing South will be representing both the Burris and Steiner optics brands in ten southeastern states.

Effective February 1, 2012, the new rep group will be responsible for sales to authorized dealers and distributors in Alabama, Georgia, Mississippi, Florida, North and South Carolina, Tennessee, Kentucky, Virginia and West Virginia.

Sports Marketing South has 10 sales professionals who will cover the territory for the Burris and Steiner brands with the goal of increasing and strengthening customer sales and service throughout the Southeast.

“We look forward to working with Skip Dahlstrom and his team of sales professionals,” said Rob Siemers, general manager at Burris Company. “Their long-standing relationships with distributors and key dealers throughout the southeast will help us increase our market share and significantly grow both brands.”

Steiner Optics

Founded in 1971 and headquartered in Greeley, Colorado, the Burris Company has been located in northern Colorado for nearly 40 years. The company offers a complete line of premium sports optics which includes riflescopes for hunting and competition, handgun scopes, binoculars, spotting scopes, mounts and accessories. The Greeley headquarters is also home to the North American division of Steiner, an acknowledged leader in the manufacturing of quality binoculars since 1947. In addition to the outdoor, hunting and marine markets, Steiner provides both binoculars and tactical riflescopes to military and law enforcement agencies worldwide.

Kruger Optical

Sisters, OR --(Ammoland.com)- Kruger Optical, Inc. is proud to welcome Washmon Sales Group as its latest partner to represent its line of optics products.

Based out of Rockwall, TX, Washmon will represent Kruger throughout the “TALO” states of Texas, Arkansas, Louisiana and Oklahoma.

For 40 years, Washmon has delivered superior customer service, building lasting relationships with their customers and clients. The organization is headed by Gary Hughes and fields four manufacturer sales representatives across the four states. The group serves a range of dealers and distributors in the sporting goods and law enforcement industries.

“The Washmon Group is highly respected in our industry and brings another dimension to our sales efforts in these states, which will help grow our business and brand presence,” said Kruger President Mark Thomas.

“With 2011 now behind us, exciting new products slated for 2012 and full sales coverage across North America, we anticipate 2012 will be a banner year for Kruger product sales,” Thomas said. “I would like to welcome Washmon Sales Group to the Kruger Optical family.”

Retailers in Texas, Arkansas, Louisiana and Oklahoma are encouraged to contact Gary Hughes at (972) 771-7275 to learn more about Kruger’s product lineup.

Kruger Optical is a 13-year old company that, until three years ago, focused solely on engineering and manufacturing feature-rich optical products for other well know brands. Founded by engineers Thomas and Eric Ye, Kruger has leveraged its combined 150 years of engineering expertise into a thriving business that focuses on giving its customers more for their dollar.

About Kruger Optical
Kruger Optical is a full-service provider of quality sports optics. Headquartered in Sisters, Oregon, and Walnut, California, the company has been providing binoculars, riflescopes, spotting scopes and other optics products, as well as optical engineering services, for nearly a decade. With nearly 150 years of combined experience in optical product development and marketing, Kruger Optical’s talented and dedicated staff is committed to developing innovative, high performance products for the discerning customer. To learn more, please visit our website at http://www.krugeroptical.com.

Kruger Optical

Sisters, OR --(Ammoland.com)- Kruger Optical, Inc. is proud to announce the addition of Ken Jefferies & Associates as it sales partner in the Southeast region. Based out of Raleigh, NC, Ken Jefferies & Associates will provide professional sales and marketing support within the shooting, hunting and law enforcement industries.

Ken Jefferies & Associates has quickly emerged as an award-winning sales organization, providing manufacturers with outstanding service in working with independent dealers, distributors and local/regional law enforcement agencies.

“As a company, we realize the importance of dedicating the time, energy and resources necessary to creating sustained long term growth for our growth-oriented business partners,” owner Ken Jefferies said.

Kruger Optical President Mark Thomas added that his company is excited about the opportunity to get innovative Kruger products into the hands of more customers.

“From the beginning, we knew that creating a Kruger-branded line of products was necessary to diversify our business and continue our strong growth as a company,” Thomas said.

“Over the past three years, we have steadily built up a well-rounded line of products that offer more features and value for the end user. We are very excited to have Ken and his team of seasoned professionals on board as we move forward in building our market share in the Southeast.”

Retailers in the Southeast are encouraged to contact Ken Jefferies at (919) 606-4075 to learn more about Kruger’s product lineup.

Kruger Optical is a 13-year old company that, until three years ago, focused solely on engineering and manufacturing feature-rich optical products for other well know brands. Founded by engineers Thomas and Eric Ye, Kruger has leveraged its combined 150 years of engineering expertise into a thriving business that focuses on giving its customers more for their dollar.

About Kruger Optical
Kruger Optical is a full-service provider of quality sports optics. Headquartered in Sisters, Oregon, and Walnut, California, the company has been providing binoculars, riflescopes, spotting scopes and other optics products, as well as optical engineering services, for nearly a decade. With nearly 150 years of combined experience in optical product development and marketing, Kruger Optical’s talented and dedicated staff is committed to developing innovative, high performance products for the discerning customer. To learn more, please visit our website at http://www.krugeroptical.com.

Laserlyte

COTTONWOOD, AZ --(Ammoland.com)- LaserLyte, the leader in laser technology for the shooting and hunting industries, has promoted Jeremy Selting, from part-time LaserLyte staff member to the newly created position of Sales Manager.

LaserLyte’s exponential growth has resulted in the relocation to a new, larger facility, an increase in R&D and production, and new positions within all departments.

Laserlyte's Jeremy Selting

Jeremy, a former Marine who saw action in Operation Iraqi Freedom and avid outdoorsman, has been working at LaserLyte for the past four years in a part-time capacity gaining valuable insight and experience in all facets of the trend-setting firearms laser company.

“As LaserLyte continues to grow, new positions will be created,” Aaron Moore, VP of LaserLyte explained.

“LaserLyte employees are a group of highly energetic, customer-service oriented people. It is from this talented pool that LaserLyte was able to find the perfect fit for this new position. Jeremy has proven he has the capacity to engage customers, as well as, respond efficiently and effectively to their needs. In Jeremy’s new role, he will be responsible for the integration and introduction of new products through our sales channels while increasing sales overall.”

About LaserLyte:
LaserLyte, the leader in laser technology for over 25 years. Our mission is to heighten the experience of shooting. For additional information about LaserLyte, visit www.laserlyte.com . Keep up to date with LaserLyte on Facebook or Twitter. Visit the LaserLyte YouTube page for all the LaserLyte action.

Otis Technology Gun Care

Lyons Falls, NY --(Ammoland.com)- Otis Technology, manufacturer and industry leader in firearms cleaning systems and accessories is pleased to announce a new partnership with Sokol Associates to provide sales support for dealers, catalog customers, and distributors in the upper Midwest and Great Lakes Regions effective January 1, 2012.

Based in Oakdale, Minnesota, Sokol Associates is an award-winning sales agency that has represented premium sporting goods brands for over thirty years. The Sokol Associates team includes an active field sales staff to represent the Otis brand within the territory and will also represent Otis Technology at the store and customers’ headquarter levels.

“We are excited to take our customer focus to the next level in this area of the country,” says Otis’ Vice President of Sales & Marketing, Len Nelson “and our partnership with Sokol Associates will allow us to best deliver the sales excellence that our customers expect from Otis. Sokol Associates’ reputation for best-in-class service aligns very well with Otis’ core values of quality service to all of our customers.”

Sokol Associates

President of Sokol Associates, Paul Sokol commented, “We are extremely enthused with the opportunity to work with Otis Technology and their sales management team. We look forward to a long and mutually beneficial relationship.”

Otis will continue to support marketing, customer service, and warranty support through their Lyons Falls, New York facility.

Otis Technology is known for manufacturing the most advanced gun cleaning systems available.

The superior Breech-to-Muzzle design combined with unmatched quality has positioned Otis as the gun care system of choice with the US Military. Otis Technology is SMART GUN CARE. Visit: otisgun.com

Swarovski Optik

Cranston, Rhode Island --(Ammoland.com)- SWAROVSKI OPTIK NORTH AMERICA has announced the hiring of four new sales representatives to join their direct sales force for the Southeast, South, Central and Northeast territories.

These new representatives will serve as the primary outside sales and service contact for accounts within their assigned territory; identifying and maximizing sales opportunities, promoting the brand, ensuring proper merchandising of displays, and product training.

Gray Farnsworth – Southeast Territory Sales Representative
Gray has worked in the outdoor industry on a part-time basis as a Pro-Staffer for Dunkin Lewis since 2002, and has been very successful as a real estate agent.

She began working consumer shows for SWAROVSKI OPTIK in 2004 and was selected for SWAROVSKI OPTIK’S Field Tech Team in 2006.

Swarovski Optik North America Announces New Eastern Sales Force Hires

She is an avid naturalist and huntress and enjoys everything from the Carolina swamps to the excitement of big game in Africa.

Mike Canzian – South Territory Sales Representative
Mike has over 27 years of experience working in the sporting goods industry; he spent 18 years working for the nation’s largest distributor of hunting and fishing products as a Sales Representative, Sales Manager and Account Executive and also as a Territory Manager for one of the outdoor industry’s most respected agencies in Dunkin Lewis, Inc.

This experience coupled with his upbringing in a hunting family make him a natural to provide his customers with the knowledge and service that they need in order to grow their business.

Christopher Gosselin – Northeast Territory Sales Representative
Chris is an avid hunter and outdoorsman whose career spans nearly 20 years in the firearms industry. Starting his career as a competition shooter, he has successfully applied his shooting knowledge and experience to help many leading firearms manufacturers grow sales, improve customer service and enhance their product lines.

Chris is an experienced firearms instructor and certified Range Safety Officer. He taught at the Sig Sauer Training Academy and currently holds an Armorer certification from nearly every major firearms manufacturer.

Blandford Bolte – Central Territory Sales Representative
Blandford is a lifelong hunter and wildlife watcher in both Virginia and North Carolina, where he has had the good fortune to benefit from many different hunting environments.

His sales career began in the lumber industry, where he worked for several prominent manufacturers. He enjoys working together with customers to become valued business partners.

Crosman

ROCHESTER, NY --(Ammoland.com)- Responding to the continuing worldwide growth of airsoft, Crosman Corporation, long known for innovation and quality in products for the shooting sports, has added two new managers to its airsoft team.

Flemming Molin becomes the new international airsoft product manager and European product manager.

Coming to Crosman with 15 years of experience with companies in Asia and Europe, he will be responsible for the global airsoft product line as well as European product development and will be based in Europe. Prior to joining Crosman, he was with one of Europe’s largest airsoft distributors.

Crosman Airsoft Product Team

An avid shooter, Crystal Martin is a two-year Crosman veteran with more than 20 years experience in international business. She will be the new Crosman airsoft project manager based at the world headquarters in Bloomfield, New York and will work with Molin in product development, interfacing between international sales and marketing, and the factory.

According to Roy Stefanko, Crosman’s vice president of marketing, the worldwide airsoft business requires global thinking, but with local execution.

“Though airsoft has many common denominators around the world, Crosman Airsoft and its Game Face Airsoft and Marines Airsoft brands must also be sensitive to local demands,” he said.

“We want our product to answer those country-by-country demands with designs that excite and marketing messages that make our products the ‘must have’ brands for airsoft enthusiasts around the world,” he said. “Both Flemming Molin and Crystal Martin have experience translating those demands into airsoft products that will do just that,” said Stefanko.

“With their efforts, we expect our upcoming airsoft offerings will be right on target, regardless of country.”

Molin began with Crosman September 1, 2011 and Martin started her new responsibilities on October 1, 2011. For additional information on these two new appointments, or on any Crosman, Benjamin, CenterPoint Hunting and Outdoors Optics products, Crosman Archery, or Game Face Airsoft products, visit the company’s Web sites at www.crosman.com, www.centerpointhunting.com, www.gamefaceairsoft.com, or write to Laura Evans, Marketing Coordinator, Crosman Corporation, 7629 Routes 5 & 20, Bloomfield, NY 14469, email her at levans@crosman.com, or call her at (800) 7 – AIRGUN (724-7486).

For up-to-the-minute news from Crosman Corporation, follow us on Twitter (http://twitter.com/crosmancorp) and Facebook (http://facebook.com/crosmancorp).

Rochester, N.Y.-based Crosman Corporation is an international designer, manufacturer and marketer of Crosman and Benjamin airguns, Crosman Archery products, CenterPoint Hunting and Outdoors Precision Optics products, and Game Face™ Airsoft products. Crosman is the exclusive worldwide licensee for Remington®, Bushmaster® and Marlin® airguns, and airsoft and Marines Airsoft products. The company is privately held.

Steiner’s New Predator Xtreme Binoculars Product

Steiner Optics

GREELEY, Colorado --(Ammoland.com)- In response to significant North American growth in the last year, Steiner has started a search for candidates to fill two new sales trainer positions.

These sale support positions will interact with Steiner retailers, dealers, sales personnel and customers around the United States.

Responsibilities will include product training and education, retail sales support, trade show participation, consumer/dealer interaction and company representation at dealer and industry events.

The territories for the two new candidates will be divided between the Eastern and Western United States and will involve extensive travel. Qualified candidates will need to be located near a major US airport. This is a salaried position with full corporate benefits.

Required qualifications:

• Trustworthy and able to handle a high level of independence
• Disciplined, organized, detail oriented
• Professional demeanor
• Excellent communications — verbal and written
• Basic computer competency (Word, Excel, PowerPoint)
• Able to home office
• Licensed driver and able to meet rental car company requirements
• Eligible to obtain a passport and able to travel internationally
• Free to travel extensively
• Located within commuting distance of a major airport
• Deep understanding and appreciation of the outdoors and the hunting avocation
• Familiar with wants and needs of hunting consumers

Preferred qualifications:

• Bachelor’s degree in Business, Communication or relevant subject
• Sporting goods retail or other hunting/outdoor market experience
• Experience with and/or knowledge of binoculars & outdoor optics

Important considerations:

This is primarily a hunting-oriented position. Applicants who have no personal interest, experience, or exposure relative to the world of hunting will not be considered. A passion for hunting and fine hunting equipment is a must.

Travel is intensive. The position requires a certain level of energy, enthusiasm, and ability to function in an unstructured environment. If you enjoy travel and are able to travel extensively, often including weekends, then this job might be a good fit for you.

Interested candidates should contact Sheri White at The Burris Company, in Greeley, Colo., by email only at swhite@burrisoptics.com. No phone calls, please.

Founded in 1971 and headquartered in Greeley, Colorado, the Burris Company has been located in northern Colorado for nearly 40 years. The company offers a complete line of premium sports optics which includes riflescopes for hunting and competition, handgun scopes, binoculars, spotting scopes, mounts and accessories.

The Greeley headquarters is also home to the North American division of Steiner, an acknowledged leader in the manufacturing of quality binoculars since 1947. In addition to the outdoor, hunting and marine markets, Steiner provides both binoculars and tactical riflescopes to military and law enforcement agencies worldwide. Allied forces around the world, including the U.S. Army and countless law enforcement agencies, have made Steiner their binocular of choice. Both companies are part of the Beretta Holding, S.p.A.

Charter Arms

Shelton, CT, --(Ammoland.com)- Charter Arms, manufacturer of American made affordable and reliable revolvers for over forty-seven years, hires two manufactures representative groups to expand its distribution.

Lammert Associates, based in Salt Lake City, Utah has sold to dealers, distributors and key merchants in the shooting, hunting, outdoor and law enforcement markets for 35 years. Covering inter-mountain and Northwest areas, Lammert will oversee retail promotions, tradeshow participation and set up sales programs. Al Lammert noted,

“We’re pleased to present a quality American made product to our established customers. We’re looking forward to building the Charter Arms brand with outdoor enthusiasts in our western market.”

Geoff Barclay& Associates, Inc. located in Temecula, California has worked in the shooting sports industry for 35 years covering California, Arizona, Nevada and Hawaii. Geoff’s firm represented Charter Arms in past years and is again working with Nick Ecker.

Geoff commented, “Charter Arms has a very bright future with an ever expanding line of American made innovative products.”

Nick Ecker, President of Charter Arms said, “I’ve known and worked with Geoff since my father founded Charter Arms. Al Lammert and his staff are seasoned professionals, I’m confident both groups will heighten our brand awareness on the west coast.”

Founded in 1964, Charter Arms manufactures a full line of revolvers made by professional, skilled American craftsmen in Shelton, CT in the heart of New England’s “Gun Valley.” Steeped rich in tradition with unmatched customer service, Charter Arms revolvers are consistently associated with personal protection because of their strength, reliability and accuracy. All Charter Arms revolvers are covered by a lifetime warranty.

For more information, visit www.CharterArms.com or call customer service at (203) 922-1652.

Altus Brands

TRAVERSE CITY, MICHIGAN --(Ammoland.com)- Charles Ricci, EVP of Altus Brands announced the hiring of JT Gillen Enterprises to handle their international accounts.

“As we move Altus Brands product lines in a more aggressive marketing direction we know an important part of the strategy was hiring knowledgeable, aggressive manufacturer’s Rep Groups.

John Gillen has a proven track record and we are excited to have him onboard. They will take over all overseas sales responsibility with the exception of Canada, Mexico, Australia and New Zealand. We are looking for strong, predictable growth in our foreign markets over the next few years spearheaded by John and his associates.”

Altus Brands, LLC owns Pro Ears Hearing Protection/Amplification products, Benchmaster Shooting Products, Rifleman Hearing Protection, Bughats, Cass Creek Outdoors, Woodland Whisper, Harmon Scents, Heart Stopper Lures, Pro Hood and American Bison Leather Products.

For more information please contact:

Altus Brands, LLC
484 W. Welch Ct
Traverse City, MI 49686
800-891-3660
800-973-1741 fax
www.altusbrands.com

For JT Gillen Enterprise, Inc contact:

John T. Gillen
19 Mt. View Dr.
Cambridge, NY 12916
Ph/Fax: 518-677-3577

Swarovski Optik

Cranston, Rhode Island –-(Ammoland.com)- SWAROVSKI OPTIK NORTH AMERICA announces a new sales structure that will include having its own sales representatives employed by the company.

An increased capacity in our customer service department will strengthen our new sales structure.

SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian based company in the United States, which incorporates a riflescope assembly and full repair facility serves the market through its Authorized Dealer Network in the United States and as of January 1, 2012 in Canada. The SWAROVSKI OPTIK NORTH AMERICA direct sales force will be in place and begin as of January 1st, 2012.

The new direct sales force will serve as the primary outside sales and service contact for accounts within an assigned territory; identifying and maximizing sales opportunities, promoting the brand, ensuring proper merchandising of displays, product training, and building the long term position of the Company in accordance with the Company’s guidelines.

Albert Wannenmacher, CEO of SWAROVSKI OPTIK NORTH AMERICA says, “This change in our business model was based on the desire for us to be even closer to our market, our dealers and consumers. This has always been an important part of our business philosophy and with this change it will move us towards this goal. We have had a wonderful experience over the years working with our Independent sales groups and appreciate all that they have done for us. Now it is time for us to take the next step.”

Mossberg

North Haven, CT --(Ammoland.com)- O.F. Mossberg and Sons, Inc., the oldest family-owned and operated firearms company in America, announces an expansion of its sales representation agreement with The Evans Group, effective August 29, 2011.

Mossberg and The Evans Group first announced their partnership in September, 2010, when the agency was selected to represent the sporting firearms business in 14 mid-western states.

Today’s announcement expands their current sales territory to 46 states nationwide (excluding TX, OK, AR and LA) and western Canada. The expanded agreement also includes the Technical Services Group (TSG), a division of The Evans Group, dedicated to the rapidly-growing public safety, law enforcement and military markets.

For over 90 years Mossberg has been a leader in the design and manufacture of hunting, shooting, military and law enforcement firearms and long-recognized as one of the most innovative firearms manufacturers in U.S. history. In addition to being the largest shotgun manufacturer in America, Mossberg offers a complete line of bolt-action, lever-action and AR-style centerfire and rimfire rifles as well as over-and-under shotguns.

The Evans Group

The Evans Group, established in 1990, has extensive experience in the outdoors marketplace with dedicated focus on hunting, shooting and law enforcement. Their knowledgeable, committed sales force and strong business relationships with key distributors and retailers have earned the agency formal recognition as an industry leader.

“With our established relationships in the firearms industry and a customer service driven approach, our team is committed to helping Mossberg recognize its sales goals and provide exceptional customer service,” stated Mike Evans, Founding Partner and President of The Evans Group.

“We are truly excited about the expansion of our partnership.”

“As Mossberg continues a more aggressive approach in the marketplace, expanding our sales representation agreement with The Evans Group will be one of the keys to our ongoing success,” commented Tom Taylor, Vice President of Sales and Marketing for O.F. Mossberg & Sons, Inc.

“Their dedicated focus to the hunting and firearms markets and industry-recognized customer service set The Evans Group apart.”

Otis Technology Gun Care

Lyons Falls, N.Y. –-(Ammoland.com)- Otis Technology is pleased to announce a new sales partnership with the Milo Group.

This new partnership provides Otis with additional sales support in the Midwest and Great Lakes areas.

They will represent Otis in the local and state law enforcement markets, including department-direct, wholesale, and retail channels.

Based in St. Charles, Illinois, the Milo Group is a highly respected and professional agency that has represented premium law enforcement brands in the central part of the United States for decades.

“The Milo Group has an unmatched reputation for understanding the needs of their customers and delivering world-class products and service,” says Len Nelson, vice president of sales & marketing at Otis Technology. “Their team of professionals demonstrates leadership and a passion for serving the law enforcement community, sharing our values and making the partnership with Otis Technology an exceptional one.”

Brett Milo, Principal of the Milo Group, comments, “The Milo Group is excited about this new partnership with Otis Technology. I feel it is the perfect complement to our powerful law- enforcement presence. Otis is the premier weapons cleaning kit in the industry and we look forward to teaming with them to increase their law enforcement market penetration.”

The internal Otis Technology sales team will continue to support marketing, customer service, and warranty support through their Lyons Falls, New York facility while working closely with the Milo Group. The Milo Group is a manufacturer’s sales representation agency dedicated to the sales of top brands of quality law enforcement gear. From weapons cleaning, to body armor, less lethal munitions and optics, the Milo Group offers a single source sales solution for all law enforcement departments, streamlining the sales process.

Otis Technology is known for manufacturing the most advanced gun cleaning systems available. The superior Breech-to-Muzzle  design combined with unmatched quality has positioned Otis as the gun care system of choice with the US Military

Down-N-Dirty Outdoors

Lewisburg, Ky --(Ammoland.com)- Down-N-Dirty Outdoors, makers of high-quality handcrafted turkey and duck calls, announced today that Lincoln, Neb.-based Todd Walter Sales & Service has been signed as its new “MINK” states sales representative team.

Effective immediately, Down-N-Dirty will be represented by Todd Walter Sales & Service in Missouri, Iowa, Nebraska and Kansas.

Todd Walter Sales & Service is a full-service sales agency dedicated to shooting, hunting and outdoor industries.

The agency represents some of the finest manufacturers of premium brands, and it works with its clients to bring products to the market, grow market share and effectively match the customer with the product that meets their needs.

“The decision to bring Todd Walter Sales & Service on board was an easy choice,” said DND President Mark Coin.

“Their expertise and relationships in these four key states is quite impressive. Their experience and efforts within this territory will further strengthen the DND brand.

“We look forward to working with them to increase DND’s market visibility, and to strengthen our commitment to excellent products and customer service,” Coin concluded.

For more information on Down-N-Dirty Outdoors and to watch demonstrations on the entire line of calls, go to www.downndirtyoutdoors.com. Be sure to visit the Down-N-Dirty Outdoors fan page on Facebook.

Down-N-Dirty Outdoors

Lewisburg, Ky --(Ammoland.com)- Down-N-Dirty Outdoors, makers of high-quality handcrafted turkey and duck calls, is pleased to announce that Simpson Sales Company, Inc., will be selling the complete line of DND friction, locator, and diaphragm calls throughout the southern U.S.

With 18 sales associates —12 of whom are dedicated solely to the shooting sports industry— Simpson Sales Company’s 10-state territory includes West Virginia, Virginia, North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi, Tennessee and Kentucky.

Founded in 1964 with a focus on hunting and fishing, the Simpson Sales Company has a long-standing reputation for representing excellent product lines, and it is one of the most sought after sales groups in the industry.

“We are very excited to be working with such a well-established sales team,” said Mark Coin, DND president.

“Their experience and market penetration in their 10-state territory will certainly help DND reach millions of potential new customers, who will be able to experience the exceptional quality of our product lines first-hand.

“We look forward to a long and successful partnership with the entire Simpson Sales team,” continued Coin.

For more information on Down-N-Dirty Outdoors, and to get demonstrations on the entire line of calls go to www.downndirtyoutdoors.com. Be sure to visit the Down-N-Dirty Outdoors fan page on Facebook.

Baserri Mari Vingnette Shotgun

Baserri Shotguns

Friendswood, TX --(Ammoland.com)- Baserri Shotguns, LLC, importers of fine Italian shotguns announced the appointment of OMG Associates of Simpsonville, South Carolina to represent Baserri in the southeastern states and Southwest Marketing Group of Dallas-Fort Worth, Texas covering Texas, Arkansas, Louisiana and Oklahoma, the TALO states.

Alan Thompson, president of Baserri said, “OMG Associates solid coverage in the southeastern states and their team of experienced and knowledgeable representatives will grow sales and create marketing opportunities that will support dealers and retail shops carrying the Baserri brand. Forrest and his team are passionate about our shotguns and understand our philosophy of what it means to ‘Experience the Hunt through the Gun´. We´re excited to welcome them on board.”

OMG Associates based in Simpsonville, SC is a specialized manufactures rep group dedicated to servicing the southeastern states. Forrest Jones said, “Our team of reps are ready and eager to introduce Baserri shotguns to the many dealers we visit. Baserri’s line of shotguns distinguishes themselves from others with a competitive price point and the company’s strong emphasis on customer service.”

Thompson added, “Southwest Marketing´s Group coverage of the TALO states will introduce dealers to an affordable, high quality shotgun for the outdoor shooting enthusiast wanting to make the transition to owning a fine Italian shotgun that will be handed down to the next generation. Southwest understands our word means everything to us and they share that belief.”

Michael Mooney of Southwest Marketing commented, “Our dealers carrying the Baserri line are excited to provide shooting enthusiasts with an opportunity they´ve never encountered before. Both Baserri models aesthetically, look and feel like a beautifully crafted high-end shotgun, yet are surprisingly affordable. We believe there´s going to be great interest in the Baserri line.”

Baserri Shotguns, LLC is an importer of fine Italian shotguns made in Brescia, Italy, exclusively available in the United States of America. Baserri Shotguns provide the unique opportunity for shooting enthusiasts to own a beautiful high-end over/under shotgun designed by skilled artisans at an affordable price. All Baserri models, including the Mari Hr field gun and the Mari Elite sporting shotgun are available with high-grade walnut stocks, a patented barrel system drilled from solid bars of chrome moly steel and a full set of chokes enclosed in a locking ABS case with felt sleeves.

To learn more about Baserri Shotguns unique approach to ‘Experiencing the Hunt through the Gun’ and why it should become your shotgun of choice visit www.baserrishotguns.com or call (281) 686-3544.

Charter Arms

Shelton, CT --(Ammoland.com)- Charter Arms, manufacturer of American-made affordable and reliable revolvers for over forty-six years, has named Professional Marketing Inc., of Starkville, Mississippi and W.L. Carter Company of College Station, Texas as their latest manufacturer’s representatives serving dealers and distributors.

Nick Ecker, president of Charter Arms revealed why he chose PMI, saying, “I really admire Tom Wiley’s passion as an entrepreneur and businessman in our industry. Charter Arms has always had a very strong following in the southeast states and now with Tom and his team, they will broaden our reach to bring Charter Arms directly to neighborhood shooting sports dealers and distributors in the southeast.”

Tom Wiley, president of Professional Marketing, Inc., said, “In recently visiting the Charter Arms factory, I was impressed how the employees take great pride in their work and the sense of family spirit that permeates the plant. ‘Whatever it Takes’ is our company philosophy and with that approach we believe we will grow sales and profits for our clients while maintaining professional and ethical principles. That philosophy aligns itself perfectly with Charter Arms’ tradition and Charter’s terrific customer service.”

Nick Ecker additionally notes, “The W.L. Carter Company thoroughly covers, Texas, Arkansas, Louisiana and Oklahoma, the TALO states, which recently have seen an increase in the number of new concealed carry licenses issued. In Texas alone, there were more than four hundred thousand people licensed for concealed carry at the beginning of this year, and many of those newly licensed are women. We’re expecting to bring our popular colored frame revolvers to those women who want to establish their style while carrying an affordable and reliable firearm.”

Tim Locker of W.L. Carter Company predicts, “Our team of reps will be developing a regional marketing plan for Charter Arms that will broadly expand its brand among distributors, retailers and their loyal customers. We are excited to be a part of the Charter team and proud to represent the industry standard of American made revolvers. Seeing firsthand the hand craftsmanship of each Charter revolver and the first class customer service sealed our relationship. We will carry that same message to our customers so they will better understand the uniqueness of Charter Arms and their quality products in today’s business environment.”

Founded in 1964, Charter Arms manufactures a full line of revolvers made by professional, skilled American craftsmen in Shelton, CT, in the heart of New England’s firearm valley. Steeped in rich tradition with unmatched customer service, Charter Arms revolvers are consistently associated with personal protection because of their strength, reliability and accuracy. All Charter Arms revolvers are covered by a lifetime warranty. For more information, visit http://CharterArms.com or call customer service at (203) 922-1652.

Winchester Ammunition

East Alton, IL – -(Ammoland.com)- During the annual Winchester Ammunition Sales Meeting, Winchester recognized its 2010 top sales representatives for their exceptional job in promoting and selling Winchester Ammunition products.

• Rick Heppner of Dunlap Lake, IL – 2010 Wholesale Representative of the Year
• Bill Stopinski of Spencerport, NY– 2010 Retail Chain Representative of the Year
• Gary Baer of Canby, MN – 2010 WAAC Dealer Representative of the Year
• More and Molloy– 2010 Sales Agency of the Year

“Each and every one of these Winchester representatives are very deserving of the award and recognition they have received,” said Brett Flaugher, Winchester Ammunition’s Vice President of Marketing and Sales.

“It’s vital to the growth of our company that our sales team are constantly communicating with store managers, dealers, wholesalers and customers on a daily basis. I’m proud of these individuals and the entire Winchester team.”

Since 1866, Winchester has been one of the world’s most widely recognized and respected brand names.

As a major global supplier of sporting ammunition, Winchester has long been the leader in introducing innovative new products from the Gun that Won the West to Winchester’s new 2011 products; Defender PDX1, Powermax Bonded and Blindside Waterfowl load.

Winchester is Proud to be a Leader in the Shooting Sports
Winchester Ammunition pledged $500,000 to permanently endow the NRA’s Marksmanship Qualification Program, thus becoming the exclusive sponsor of the officially renamed Winchester/NRA Marksmanship Qualification Program.

The Winchester/NRA Marksmanship Qualification Program is a self-paced shooting development program. Open to adults and youngsters alike, the program measures an individual’s shooting proficiency against established par scores in 13 courses of fire across three disciplines: pistol, rifle and shotgun.

By supporting the Winchester/NRA Marksmanship Qualification Program, Winchester is providing everyone the chance to explore the benefits that hunting and the shooting sports have to offer.

To learn more about the Winchester/NRA Marksmanship Qualification Program, please call 800-672-3888 ext. 1505or visit www.nrahq.org/youth.

For more information about Winchester and its complete line of products visit www.winchester.com.

Otis Technology Names Doug Carpenter Sales Representative of the Year at the 2011 SHOT Show

Otis Technology Gun Care

Las Vegas, NV --(Ammoland.com)- Otis Technology is proud to name Doug Carpenter of Ken Jefferies and Associates the 2010 recipient of the Otis Technology Sales Representative of the Year Award.

Doug is a Sales Representative for Ken Jefferies and Associates, (K.J.A.) representing and supporting the sales and growth of Otis in the Southeast region.

As a Sales Professional within the outdoor industry, Carpenter resides in Panama City, Florida and promotes the Otis product in Alabama, Mississippi and the panhandle of Florida.

President of Ken Jefferies and Associates, Ken Jefferies says that “Carpenter has the ability to add value to his customers as a result of being an avid outdoorsman for 35 years. As an active user of Otis products and an outdoor enthusiast, he’s well educated in industry trends. Doug has earned his customers’ respect and trust by maintaining a strong work ethic and demonstrating a commitment to serve as a solution oriented individual.”

To reward Carpenter for his hard work, Otis presents him with a five day, four night trip for two to anywhere in the continental U.S. Otis will cover the cost of lodging & airfare and will also coordinate the travel arrangements.

“Doug is exactly what every sales manager wants in a manufacturer’s sales representative; he dedicates specific time to educate dealers on the features and benefits of our products, and in doing so, broadly expanded brand awareness across the Southeast region of the U.S.,” says Otis National Sales Director Len Nelson.

K.J.A., in Raleigh, North Carolina is a young but aggressive partner of Otis and comes with many years of combined experience. The values and mission statements of K.J.A. align perfectly with those of Otis. Hard work and integrity are the center of both companies’ business models. Otis Technology is known for manufacturing the most advanced gun cleaning systems available. The superior Breech-to-Muzzle design combined with unmatched quality has positioned Otis as the gun care system of choice with the US Military.

Nikon Recognizes Top Sales Representatives

Nikon Hunting

Melville, NY --(Ammoland.com)- Nikon Sport Optics is proud to announce the winners of its 2010 Sales Awards. These awards are chosen by taking into consideration sales number increases, but also factor in unique aspects of a rep’s given territory and the efforts they put forth.

Salesman of the Year is based on the best percentage of dollar increase among all the reps individually while Rep Group of the Year takes the best increase from a group perspective.

Elite Salesmen must show an increase but are also chosen based on marketing and promotion efforts within their territories and stores.

The James R. D’Elia award is given in honor of Jim D’Elia, whose hard work and dedication propelled Nikon into the sport optics category.

Now retired, D’Elia’s strategies and ideas still influence the day-to-day operations of Nikon Sport Optics and the sales teams. This award is given to the representative who demonstrates the highest level of professionalism in all aspects of sales.

The Winners are as follows:

• Salesman of the Year, Tom Pinter, Thomas F. Gowen and Sons
• Rep Group of the Year went to Mitch Beene & Associates
• James R. D’Elia Sales Professional Award, Bret Dolph, The Dolph Company.
• Rookie of the Year, Bryan Stuntebeck, Bruce Odle & Associates

The Elite Salesmen of the Year are:

• Ryan Stevens, Adventure Bound
• Raylin Massey, Owens Outdoor Sales
• Kelly Dolph, The Dolph Company

“Nikon Sport Optics is proud to work with the best sales representation agencies in the industry,” said Randy Garrison, Senior National Sales & Marketing Manager.

“We are thrilled to give these awards for all of the work they do supporting dealers and wholesalers across the country.”

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon’s full line of Riflescopes, Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call 1-800-645-6687. www.nikonhunting.com.

Benelli USA Awards Chad Rhea - Sales Agent of the Year

Benelli USA

ACCOKEEK, MD --(Ammoland.com)- Benelli USA was pleased to award Chad Rhea, Sales Agent of the Year for 2010, at their annual sales awards banquet held during the SHOT Show in Las Vegas.

Chad Rhea is a sales representative with Bentley-Scott Marketing, a full service manufacturers’ rep agency focused on the shooting, hunting and outdoor sports industry.

Bentley-Scott Marketing serves a multi-state territory that includes Texas, Arkansas, Louisiana, Oklahoma and Mississippi.

“I am very pleased to accept this award and to be recognized by Benelli USA,” said Chad Rhea, “and I really appreciate the opportunity to be a part of the Benelli USA team.”

“We are so pleased for Chad to be recognized by Benelli USA for his efforts in a very challenging year,” added O.M. Rhea, President of Bentley-Scott Marketing. “Winning an award like this is quite an achievement, especially considering it’s his first year in the industry.”

“Benelli USA is proud to honor Chad Rhea for his excellent efforts during a challenging year for the firearms industry,” said Joe Troiani, Benelli USA VP Sales. “All of our sales rep groups have done an incredible job across the board with all our brands, which includes Benelli, Franchi, Stoeger, Uberti, and Stoeger Airguns.

For the latest news and product information visit www.benelliusa.com

About:
Headquartered in Accokeek, MD, Benelli USA offers the largest selection of semi-automatic shotguns in the world, as well as a variety of fine products from Franchi, Stoeger, A. Uberti, and Stoeger Airguns. The company has built a solid reputation for producing high quality, durable products with their commitment to reliable function, efficient styling and mechanical precision. For more information visit the Benelli USA web site at www.benelliusa.com

Benelli USA Awards Covey Sales & Marketing - Agency of the Year

Benelli USA

ACCOKEEK, MD --(Ammoland.com)- Benelli USA was pleased to award Covey Sales & Marketing, Agency of the Year for 2010, at their annual sales awards banquet held during the SHOT Show in Las Vegas.

Covey Sales & Marketing is a group of independent manufacturer’s representatives dedicated to providing sales and marketing services for premium brands in the shooting, hunting, law enforcement and outdoors industry.

The organization provides a full range of services to manufacturer clients for marketing to consumers, sporting goods retailers, wholesalers and large format retailers in the Midwestern U.S.

“Though it was a daunting year in the industry, our team fought hard to take market share through old-fashioned, street-level dealer sales, service and promotion,” said Greg Rader, President, Covey Sales & Marketing.

“We’re honored to be recognized by Benelli for growing our business against the trend of 2010. We owe our success to the consistent support of our independent and chain store partners who continue to recognize the quality of our products and the value of real sales support.”

“We believe our success in the Midwest this year proves that a strong sales effort with quality products and profitable sales program are the key to success in our industry,” added Ken Johnson, VP of Sales for Covey Sales & Marketing.

“Benelli USA is proud to honor Covey Sales & Marketing for their excellent efforts in a transitional and challenging year for the firearms industry,” said Joe Troiani, Benelli USA VP Sales. “This sales rep group has done an incredible job across the board with all our brands, which includes Benelli, Franchi, Stoeger, Uberti, and Stoeger Airguns.

For the latest news and product information visit www.benelliusa.com

Ruger Firearms

Southport, CT --(Ammoland.com)- Sturm, Ruger & Company, Inc. (NYSE: RGR), is proud to announce that Ruger sales representative Mike Gladson has been named Manufacturer’s Representative of the Year by SHOT Business Magazine.

The award acknowledges Gladson as an accomplished sales representative and an industry leader who has worked hard to preserve and promote America’s hunting and shooting heritage.

The award was presented at the Bonnier Outdoor Group breakfast meeting held on the opening day of the 2011 SHOT Show in Las Vegas, Nevada.

“Mike prides himself on going the extra mile to ensure that his customers – both large and small – receive great service and follow-up,” said Chris Killoy, Vice President of Sales and Marketing for Ruger.

“He brings a unique combination of creativity, hard work and solid business practices to any situation.

Mike Gladson of Ruger Firearms Named Representative of the Year

He is one of those rare individuals who truly puts the success of his customers, friends and co-workers above his own self-interests.

We are proud to have Mike as a member of our sales force, and congratulate him on this well-deserved recognition,” Killoy concluded.

Mike Gladson has been a Regional Sales Representative for Ruger since 1996, living in the St. Louis area and serving the Midwest region.

After graduating from the University of Tulsa in 1979, Mike began his career at Olin Chemical and has also worked in sales and marketing assignments at Olin Winchester and Maurice Sporting Goods.

Mike is an avid hunter and outdoorsman with a particular passion for duck hunting, and he enjoys sharing his expertise with new or inexperienced hunters.

As an active member of his community, Mike has built houses in North St. Louis with Habitat for Humanity and for the last five years has served on the annual fundraising committee for the Siteman Cancer Research Center of Barnes Jewish Hospital.

Otis Technology Gun Care

Lyons Falls, N.Y. –-(Ammoland.com)- Otis Technology is happy to announce a new partnership with Maschmedt & Associates.

This new partnership will provide additional sales support for Otis dealers, catalog customers, and distributors in the Missouri, Iowa, Nebraska, and Kansas (MINK) states.

Based in Renton, Washington, Maschmedt & Associates is an award-winning sales agency that has represented premium sporting goods brands for over thirty years. The Maschmedt & Associates’ team includes an active field staff to represent the Otis brand within the territory as well as pro- staff associates across the territory to support accounts at consumer events and product training. Maschmedt & Associates will represent Otis Technology at the store and customers’ headquarter levels.

“Maschmedt & Associate’s reputation for excellent service in the field aligns very well with Otis core values of quality and service to our customers,” says Len Nelson, National Sales Director at Otis Technology, “our partnership with Maschmedt & Associates will allow us to best deliver the service and quality representation in the MINK territory that our customers expect from Otis. We are excited to take our customer focus to the next level in the center of the country.”

Maschmedt & Associates

The internal Otis Technology sales team will continue to support marketing, customer service, and warranty support through their Lyons Falls, New York facility while working closely with Maschmedt & Associates.

Otis Technology is known for manufacturing the most advanced gun cleaning systems available. The superior Breech-to-Muzzle design combined with unmatched quality has positioned Otis as the gun care system of choice with the US Military.

For more information on Otis products log onto www.otistec.com.

Otis Technology Gun Care

Lyons Falls, N.Y. –-(Ammoland.com)- Otis Technology is pleased to announce a new partnership with the sales agency Kolder Canada.

This strategic partnership provides sales support for new and existing Otis customers in Canada.

Kolder Canada is based in Bradford, Ontario with a team of eight territory managers and five customer service associates. Kolder Canada is an award-winning sales agency serving the Canadian outdoor and public safety markets for over twenty-five years. Their team will represent Otis Technology at the retail and customer headquarters levels.

“At Otis, we are continuously strengthening our sales and brand awareness outside of the USA. Our reputation for high quality, excellent service, and innovative products is well-known in the Canadian marketplace,” says Len Nelson, National Sales Director at Otis Technology.

“Kolder Canada’s experience and history of quality service and sales makes for a natural partnership in expanding our mutual business throughout Canada. We’re truly excited to be working together.”

Kolder Canada

The internal Otis Technology sales team will continue to support marketing, customer service, and warranty support through their Lyons Falls, New York facility while working closely with Kolder Canada.

Otis Technology is known for manufacturing the most advanced gun cleaning systems available. The superior Breech-to-Muzzle design combined with unmatched quality has positioned Otis as the gun care system of choice with the US Military.

For more information on Otis products log onto www.otistec.com.

Beretta U.S.A. Teams With Outtech Sales & Marketing

Beretta USA

Accokeek, MD --(Ammoland.com)- Beretta has taken the next step in its ongoing efforts to enhance it’s presence at the chain store retail level by teaming with Outtech, Inc. Citing the extensive experience and success Outtech has demonstrated within the outdoor industry, coupled with their “boots on the ground” approach to events and in-store promotions drove Beretta’s decision.

“I look forward to joining forces with Outtech. They will be representing us for Bass Pro, Gander Mountain, Scheels, Academy and Dick’s. The manpower they bring in the field from sales, in-store training, promotion and event representation on up through the corporate relationships they have will be second to none in the firearms industry. They have a proven track record of driving business at the store level. With their focus in this area and the strength of the Beretta brand we will be positioned for solid future growth together,” said Lee Colquitt, Director of Sales.

The continuing need for an ever stronger retail brand presence will drive Outtech’s initial contacts with Beretta retailers through in-depth in-store training. Conveying the storied history of the Beretta brand initially through one-on-one interaction, followed by larger scale in-store events and promotions will allow retailers to better convey the quality and value the Beretta brand provides to the consumer.

Outtech’s president, Jay Scholes stated, “We are very excited about our new relationship with Beretta. The firearm category is one that we have wanted to be involved in for a long time but had to find the right partner. We are honored to be working for a manufacturer with such a rich history and enduring reputation as Beretta and look forward to enhancing the consumer’s enthusiasm for the Beretta brand.”

Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.berettausa.com.

Established in 1989, Outtech Inc. is one of the outdoor industry’s leaders in sales and marketing and maintains a portfolio of brand leaders across the categories they represent. Outtech has a strong team of over 60 industry specialists spread across three distinct divisions. The Outtech team approach to business is nationally recognized for its excellence. Representing the finest outdoor products, building lasting relationships, and providing innovative and powerful marketing and product design expertise are some of Outtech’s greatest strengths. Visit: www.outtech-online.com

Disse Outdoor Gear

GLEN ALLEN, VA – -(Ammoland.com)- Disse Gear, providing high quality bags and cases to the hunting, shooting and outdoor industry is currently seeking established, motivated sales representatives in select territories to represent the Disse brand to their established dealer base.

If you are interested in representing the Disse product line in your area, please contact sales@dissegear.com

About Disse Gear:
From the beginning, team members at Disse Outdoor Gear, LLC have been working in close collaboration with individuals in the tactical and outdoor industry to define their products. Because of these partnerships, the team at Disse has a great understanding of how important it is to have quality gear that serves their intended purposes. Disse continues to work quickly to introduce product lines that exceed the needs of their customers by maximizing functionality and quality. For more information on Disse Outdoor Gear or to view their complete line of products please visit www.dissegear.com or by calling 888.854.5605.

AcuSport

BELLEFONTAINE, OHIO --(Ammoland.com)- AcuSport Corporation, a leading distributor of shooting and hunting products, announces the recent addition of their newest regional sales manager.

Troy Tallman became the regional sales manager for AcuSport’s Billings, MT sales office in early November. He came to AcuSport with a wealth of wholesale distribution experience.

In his previous role he oversaw a regional sales team and the development of 14 new sales facilities throughout the western United States for Ferguson Enterprises.

AcuSport Director of Sales, John Whitehall is pleased to introduce Troy as the new Rocky Mountain regional sales manager. “We are excited to have Troy Tallman join our team.

He brings valuable experience that will further enhance our high level of service and commitment to our valued retailers throughout the Rocky Mountain region.”

Troy is a graduate of Stanford University, where he played baseball and majored in Organizational Behavior; after college he went on to play for the Baltimore Orioles. He enjoys travelling and spending time with his wife and four sons.

Based in Bellefontaine, Ohio, AcuSport Corporation is a nationwide distributor of shooting and hunting products with regional sales offices in Pennsylvania, Georgia, Minnesota, Texas, Montana and California.

Independent retailers who would like to place an order, please call 1-800-543-3150 or visit www.AcuSport.com for additional information.

American Tactical Imports Signs PMI Rep Group

American Tactical Imports

ROCHESTER, NY --(Ammoland.com)- American Tactical Imports is proud to introduce their newest sales representative group, Professional Marketing, Inc. (PMI).

PMI is a six-person team of sales professionals based out of Starkville, Miss. They began working with ATI on August 13, 2010, and are currently covering the southern territories of Kentucky, West Virginia, Virginia, Tennessee, North Carolina, South Carolina, Georgia, Alabama, Mississippi and Florida.

Tom Wiley, principal owner of PMI, will lead the team in their sales efforts. More than 10 years ago while working as a registered nurse, Wiley was inspired by some medical tubing to design a flexible game call for hunting.

Since that time, he left the medical field and devoted himself to the outdoor and hunting industry where he has designed numerous products. As a former owner and general manager of Flextone Game Calls, Wiley developed valuable skills and experience in advertising, production, sales, licensing and acquisitions, which he now uses to ensure the success of the clients he works with through PMI.

American Tactical Imports is excited to welcome PMI to their team and looks forward to a successful working relationship.

For more information regarding American Tactical Imports please visit www.americantactical.us

Smith & Wesson

SPRINGFIELD, Mass.--(Ammoland.com)- Smith & Wesson Corp., the legendary 158-year old firearms maker, announced that it has named Michael J. Brown to the newly created position of Vice President of Sporting Goods Sales in the Firearms Division. Brown will report to Leland Nichols, Senior Vice President of Sales, Firearms Division.

Brown, 47, joins Smith & Wesson with over 25 years of business experience, including 12 years of experience in leadership roles within the hunting and shooting sports industry. Brown most recently served as President and CEO of Camfour, Inc., a leading shooting sports distributor that provides independent retailers with a broad range of sporting goods products. In his role at Smith & Wesson, Brown will be based in Springfield, Massachusetts and will be responsible for the company’s sporting goods sales functions and initiatives.

Brown began his career in 1985 at KPMG after graduating from the American International College in Springfield, MA. He then joined Peter Pan Bus Lines in 1994 as corporate controller. In 1998, Brown became the President and CEO of Camfour in Westfield, MA, where he played an instrumental part in leading the company’s growth efforts and developing Camfour into its present role as a sizeable firearms industry distributor.

Nichols said, “Having worked with Mike as an industry colleague for many years, we are pleased to have his extensive knowledge and expertise as part of our sales management team. In leading our sporting goods sales initiatives, he will have responsibility for managing our extensive distribution network, driving our sporting goods sales programs, enhancing partnerships with our customers, and furthering our sales and share growth initiatives for the Smith & Wesson, Walther, and Thompson/Center Arms brands.”

Brown holds a B.S. in Accounting from American International College in Springfield, Massachusetts. He has served as a former Director of the National Shooting Sports Foundation, Chairman of the National Association of Sporting Goods Wholesalers, and as a Director for the TALO Group.

About Smith & Wesson
Smith & Wesson Holding Corporation (NASDAQ: SWHC) is a U.S.-based, global provider of products and services for safety, security, protection and sport. The company designs and constructs facility perimeter security solutions for military and commercial applications, and delivers a broad portfolio of firearms and related training to the military, law enforcement, and sports markets. SWHC companies include Smith & Wesson Corp., the globally recognized manufacturer of quality firearms; Universal Safety Response, a full-service perimeter security integrator, barrier manufacturer and installer; and Thompson/Center Arms Company, Inc., a premier designer and manufacturer of premium hunting firearms. SWHC facilities are located in Massachusetts, Maine, New Hampshire, and Tennessee. For more information on Smith & Wesson and its companies, call (800) 331-0852 or log on to www.smith-wesson.com; www.usrgrab.com; or www.tcarms.com .

Leupold Tactical Optics

BEAVERTON, Ore. –-(Ammoland.com)- Leupold’s Tactical Optics Division has named Tim O’Connor as its new Law Enforcement Sales Manager.

He serves the law enforcement community with three leading sales rep groups: DeMilt Associates, LLC; National Sales & Marketing Group; and Wills & Associates Inc.

O’Connor joined Leupold in 1999 in the technical services group, rising to the rank of technical services/custom shop supervisor before becoming a product line manager in 2007. Earlier this year, O’Connor moved into the position of tactical sales and training specialist prior to being promoted to his current position.

A lifelong shooter and firearms enthusiast, O’Connor has completed numerous training courses in shotgun, rifle, and handgun operation and instruction. He holds a B.A. in secondary education from Concordia University in Portland, Ore.

Based in Olney, Md., DeMilt Associates is led by Richard DeMilt, president and CEO. He has more than 28 years of experience in law enforcement product sales, including executive-level positions with FNH USA and Colt’s Manufacturing Co. In addition to his many relationships within the law enforcement industry, DeMilt is an authority on firearms products, use and safety. DeMilt Associates covers the Northeastern U.S. for Leupold.

Headquartered near Charlotte, N.C., National Sales and Marketing Group is assigned the Southeastern U.S. territory for Leupold. President Kevin Tapia’s past sales experience includes managerial positions with Insight Tech-Gear and SIGARMS (now known as SIG SAUER). Tapia is well versed in all aspects of the law enforcement industry relating to business/product development, sales and marketing.

Wills & Associates covers the West Coast and Midwest territories for Leupold. Founder Randy Mills started his law enforcement career in 1992 and was director of sales and national tactical liaison for Point Blank Body Armor. He was a decorated police officer and is a champion competitive shooter. Wills and his sales team have decades of combined knowledge and relationship-building experience in the law enforcement industry.

“Tim’s diverse experience and tenure at Leupold provide him with the perfect skill set to lead our law enforcement sales efforts. Tim has built a great team of reps to support us,” said Kevin Trepa, Leupold’s vice president of tactical sales and marketing.

Leupold’s Tactical Optics Division plans a number of new product introductions in 2010. The Leupold Tactical Optics line includes Mark 4 Close Quarters/Tactical (CQ/T), Mid Range/Tactical (MR/T), Long Range/Tactical (LR/T) and Extended Range/Tactical (ER/T) riflescopes; Mark 4 Prismatic® 1x14mm riflescope; Mark 4 tactical spotting scope; and tactical binoculars. Other products for the tactical market include Mark AR riflescopes, MX and MXc flashlights, and Mark 4 mounting systems. In addition, Leupold has introduced the new DeltaPoint reflex sight for use on handguns, rifles and shotguns.

For more information on Leupold tactical optics, go to www.leupold.com.

Leupold & Stevens, Inc., the preeminent American-owned and -operated optics company, employs more than 600 people in its state-of-the-art facility near Beaverton, Ore., where rugged, dependable, high-performance Mark 4 and Golden Ring® sports optics are designed, machined and assembled. Leupold is a fifth-generation, family-owned company whose products are sold worldwide to law enforcement officers, military warfighters, hunters, wildlife observers and competitive shooters. The product line includes rifle, handgun and spotting scopes; binoculars; rangefinders; flashlights; mounting systems; and optical tools and accessories.

Steyr Arms Names New Rep Group To Handle All Firearms Lines

Steyr Arms

TRUSSVILLE, Alabama --(Ammoland.com)- Steyr Arms announced today that the Evans Group, an independent manufacturer’s representative agency, will handle the sales for all three of the European manufacturers for which it is an exclusive importer, Steyr, Merkel and Anschutz Sporting Rifles. The agency has handled the Steyr line since August 2008.

“We have been very pleased with the performance of the Evans Group with the Steyr product lines,” said Scott O’Brien, CEO of Steyr Arms. “They have been very successful in growing the Steyr brand over the past two years. The real benefit of working with the Evans Group will be to our network of dealers and, ultimately, the consumers who want easier access to the finest firearms in the world from three legendary manufacturers.”

The Evans Group is a well-respected and highly sought-after sales group that was founded in 1990 and has expanded to cover a 50-state territory. It will now handle all of Steyr Arms’ brands. In addition to Steyr’s sporting and hunting rifles, Merkel shotguns, rifles, drillings, combination guns, K1 single-shot stalking rifles, the innovative KR1 bolt-action rifle, and the exceptionally reliable SR1 semiautomatic rifle as well as the Anschutz precision rimfire sporting rifles will be handled by The Evans Group.

“With the overwhelming experience of the Evans Group and the new opportunities this move presents, we look forward to continued growth for the new Steyr Arms and for the Steyr, Merkel and Anschutz brands,” said O’Brien. “We look forward to a long, mutually beneficial relationship with them.”

Established in 1864 in Steyr, Austria, Steyr Arms is one of the world’s oldest and most prestigious firearms manufacturers. Steyr’s comprehensive lines of premium hunting rifles and precision sporting and tactical firearms are technically mature, and their subtle elegance also communicates the harmony between appearance and substance. Steyr’s legendary SBS actions and cold-hammer-forged barrels are distinctive and unparalleled. Steyr Arms is also the U.S. importer for Merkel firearms and Anschutz precision rimfire sporting rifles. For more information, contact Steyr Arms at 7661 Commerce Lane, Trussville, AL 35173; call (205) 655-8299; or visit www.steyrarms.com.

Rack one

GRAYLING, Michigan –-(AmmoLand.com)- Rack One, makers of the IGNITE whitetail hunting system, a scientifically engineered premium line of supplements, minerals and attractants, is pleased to announce that William Gartland & Associates will be selling the complete IGNITE lineup throughout most of the United States.

With 16 sales associates, 33 years of experience and a 37-state territory covering NY, NJ, VT, ME, MA, RI, NH, CT, ME, DE, PA, MI, OH, IN, IL, IA, NE, WI, MN, ND, SD, MO, KS, TX, AR, OK, LA, WV, VA, NC, SC, FL, GA, AL, MS, TN and KY, Gartland & Associates territory encompasses everything from Texas to North Dakota over to Maine and down to Florida.

Because of their experience and territory, this rep group is one of the most sought after sales groups in the hunting industry. They cover both large and small retail stores within their territory.

“We are very excited to be working with Bill Gartland and his sales team,” said Casey Keefer, vice president of sales & marketing. “Their experience and market penetration will certainly take Rack One to the next level.”

“We are looking forward to a very long and successful partnership with each member of the Gartland team,” stated Chris Keefer, vice president of media and production. “Their reputation precedes them and we’re thrilled about this new union.”

About Rack One
Headquartered in Grayling, Michigan, Rack One LLC is a family-owned and operated company with a combined 60 years of devotion to the hunting industry. Check out all of Rack One’s fine products at your local retailer or online at www.huntrack1.com.

EDITORS NOTE: We have had multiple reports that CO Arms is out of business, not delivering goods, not calling back customers and not refunding customer deposits. Until we hear otherwise we want to warn all our readers of this before you do business with C.O Arms.

C.O. Arms Employment Opportunities

C.O. Arms

Millington, TN –-(Ammoland.com)- C.O. Arms has announced openings for independent sales representatives.

C.O. Arms is now accepting resumes for independent sales representatives to help the company grow sales and form new dealer relationships. Anyone interested should contact Dee Newman, CEO of C.O. Arms by fax or email: (901) 357-9178 or dee@coarmsusa.com.

For more information about C.O. Arms and their high quality 1911s, visit www.coarmsusa.com or call 206.888.2899 and leave your name and contact information.

Sentry Solutions

WILTON, NH --(Ammoland.com)- Sentry Solutions, the dry lubrication leader in the military, law enforcement, firearms and outdoor sporting markets, has signed Fishunt Essentials LLC, to represent Sentry Solutions’ products to retailers in the South East and Mid Western states.

Fishunt Essentials LLC is a Manufacturer’s Representative Group that markets, promotes and sells products to dealers, distributors and chain/box stores across the South Eastern States as well as the Mid Western states. Fishunt Essentials will be focused on promoting Sentry Solutions products leaving Sentry Solutions to focus more on development, R&D and manufacturing.

“Sentry Solutions is pleased to partner with Fishunt Essentials and Matt Hodges’ dedicated sales group,” Mark Mrozek, President of Sentry Solutions, commented. “Fishunt Essentials covers a very important region for Sentry Solutions and we look forward to a long and prosperous relationship in the fishing, marine and outdoor markets.”

Matt Hodges, CEO of Fishunt Essentials, replied, “I look forward to the business relationship with Mark and Sentry Solutions and meeting our mutual goals.”

Sentry Solutions oil-free lubricants and protectants have been the preferred choice for military weapons and gear because Sentry Solutions products do not attract dirt and do not thicken or thin in extreme temperatures. Sentry Solutions Marine Tuf-Cloth™, developed at the request of the Navy SEALs for ocean and extreme use, is the dry film replacement for oil or silicone rages using a formula of non-toxic, oil-free lubricants and corrosion inhibitors plus additional ingredients providing a fast-drying, water-displacing micro-bonding crystal barrier against highly corrosive saltwater, humidity, friction, rust and wear. Sentry Solutions Marine Tuf-Cloth is packaged in an airtight, resealable pouch for long life on a boat or in with the fishing tackle.

About Sentry Solutions, Ltd.:
Sentry Solutions, Ltd. was incorporated in 1993. Since then, Sentry Solutions has developed dry lubrication products used by the U.S. Military Forces, government agencies, state and local law enforcement agencies as well as hunter, sportsmen, and mariners. Sentry Solutions’ TUF-CLOTH® and TUF-GLIDE® products have become the benchmark in cleaning and protecting firearms and sports equipment worldwide. www.sentrysolutions.com

BLACKHAWK! TACTICAL

Norfolk, VA --(AmmoLand.com)- BLACKHAWK! Products Group, the world leader in tactical gear for the Military, Law Enforcement, Industrial Security and Outdoor markets, announces the promotion of Phil Aufiero to Director of Fire/EMS, a new and exciting channel for BLACKHAWK!

In this capacity, Phil will be responsible for providing our Fire and EMS professionals with the high-quality equipment, service and professionalism BLACKHAWK! is known for.

“Elevating Phil to our Director of Fire/EMS was the right decision,” stated Steve Matulewicz, VP of Sales for BLACKHAWK! With over 29 years of experience in the Public Safety arena as a Police Officer and former United States Air Force Security Police, the choice was obvious. “Phil has faced many real-world situations in his career and knows firsthand the importance of Fire and EMS,” Matulewicz added.

Phil Aufiero BLACKHAWK! Director of Fire/EMS

Phil Aufiero joined the BLACKHAWK! team in 2005 after 25 years as a Law Enforcement Officer. He retired from New Castle County Police, DE where he received the Medal of Valor, Heroism and Bravery in the line of duty. After his retirement, Phil was immediately hired at BLACKHAWK!.

Prior to his recent promotion, Phil was a manager in the BLACKHAWK! Special Operations Business Development Division where he created demand, functioned as the subject-matter expert on tactical gear and supported our end users and dealer base on all BLACKHAWK! products.

“I am eager to lead BLACKHAWK! in the Fire/EMS channel. It will be both challenging and rewarding to provide BLACKHAWK! equipment to all our first responders,” Phil Aufiero concluded.

About BLACKHAWK!:
BLACKHAWK! Products Group™, founded in 1993 by President and CEO Mike Noell, is a leading US manufacturer of tactical, military, shooting sports and law enforcement equipment. BLACKHAWK! is a global manufacturer of tactical gear, body armor, law enforcement duty gear, holsters, hydration systems, protective gloves and gear, apparel and footwear, knives, illumination tools, breaching tools, hunting gear, and recoil reducing stocks. BLACKHAWK! headquarters is in Norfolk, Virginia, with US manufacturing facilities in North Carolina, Montana and Idaho. For more information on BLACKHAWK! and BLACKHAWK! products, log on to www.BLACKHAWK.com or call 800-694-5263.

Benelli USA

ACCOKEEK, MD --(AmmoLand.com)- Benelli USA is seeking high quality, independent-dealer-oriented product sales representation, for its successful, dealer-direct product lines, in 19 central US states.

Qualified agencies must also be prepared to support national chainstore headquarter sales, in territories where applicable.

The Benelli USA product brands to be represented include: Benelli, Franchi, Stoeger, Uberti, and Stoeger Airguns, which are consolidated under one selling program.

The territories available include the following central US states: Texas, Arkansas, Louisiana, Oklahoma, Mississippi, Tennessee, Kentucky, Ohio, Indiana, Michigan, Illinois, Wisconsin, Missouri, Iowa, Nebraska, Kansas, Minnesota, North Dakota, and South Dakota.

Interested parties should mail relevant information – including territory interest, agency prospectus, and a complete line list organized by state/territory and sales channel – to:

Attn: Michelle Deaver
Benelli USA Corp.
17603 Indian Head Highway
Accokeek, MD 20607
mdeaver@benelliusa.com

Dead Down Wind

Pleasant Valley, MO – -(AmmoLand.com)- Dead Down Wind, an industry leader in scent prevention, has announced the addition of William Gartland & Associates to their sales force.

“To be able to work with such a proven force and book end in the outdoor industry, like William Garland & Associates is a true pleasure” stated Gary Reed, “We know that all the fine folks at the agency will help Dead Down Wind continue its growth.”

With 33 years of experience and a territory that covers everything east of the Mississippi, including Oklahoma and Texas, William Gartland & Associates is one of the most sought after sales group in the hunting industry.

Headquartered in Youngstown, Ohio, this well respected sales group has 13 sales people covering a 29 state territory. They will be calling on large and small retail stores expanding the current market of Dead Down Wind products.

“I am thrilled to be working with such a great company and great product line” stated William Gartland & Associates. “I am looking forward to helping Dead Down Wind’s continue to dominate the scent prevention and hunting accessory categories”.

About Dead Down Wind:
Dead Down Wind is a premium supplier of quality scent prevention products designed to help outdoor enthusiasts become more successful in the field. Dead Down Wind revolutionized the scent elimination industry through the development of a bio-engineered process known as ESPTM (Enzyme Scent Prevention). Unlike cover sprays that can only attempt to mask these odors, or carbon clothing that only attempts to contain it., the enzymes in Dead Down Wind® actually PREVENT odor-causing bacteria from forming – allowing you to maintain a zero scent environment.

Wayne’s Wicked Enterprises

FAYETTEVILLE, Ark., –-(AmmoLand.com)- We are currently looking for sales groups and distributors to help launch our new products that are designed for the safety of hunters and game recovery.

Created and engineered by Wayne’s Wicked Enterprises, Inc., the Rifle Reel® and Magic Dust® product lines are original and first to market of their kind.

The Rifle Reel is an automatic adjustable strap for rifles, muzzleloader, shotguns of all kinds, and even crossbows. Magic Dust is glow in the dark dust that is “puffed” into the air to aid in stalking and recovering game during no or low-light hours of hunting.

“Both of these products have been designed to help hunters,” said Wayne Woolsey, president of Wayne’s Wicked Enterprises, Inc. “Of course, our customers are talking about their ‘cool factor,’ but honestly, whenever we develop new product concepts, we are always looking to help hunters in two ways specifically – to make hunting as safe as possible and to help hunters more effectively stalk and recover game. If we can do that, we know we are making a difference in the industry.”

The Rifle Reel

“When we designed this product we were thinking about how unsafe it can be to hoist, lift and lower a rifle from an elevated stand,” said Woolsey. “This is especially true for muzzleloaders which cannot be easily unloaded in the field unless shot. The Rifle Reel is a safety system incorporating a hoist ring that will make elevated tree stand hunting even safer.”

Master instructors of the International Hunter’s Education Association, have field tested the Rifle Reel and Barrel Bumper and have given it the highest compliments and accolades for its safety factors and innovative approach. As of 2008, the IHEA is using the Rifle Reel as a teaching tool during hunter education classes to help reduce the number of accidents due to:

• Un-customized fit while firearm is being transported;
• Unsafe methods while hoisting firearm into elevated stands;
• Dropping firearm from elevated stands;
• Failure to identify target;
• Foreign objects (i.e, mud, debris) in the barrel of firearm;
• Sling catching on objects because of it always hanging down;
• Being seen in no/low light wile transporting game and firearm out of the woods;
• Keeping black powder rifles from getting moisture in barrel while carrying it in the muzzle up position; and/or
• Used as visual aid for hunters to be aware of a loaded black powder rifle.

The Rifle Reel is engineered to pull evenly on the forearm and rear studs while hoisting and lowering a rifle into an elevated stand. It also provides added convenience and safety when two hunters are carrying the same firearm, like with guided hunts.

“Most hunters don’t want to take the time to manually adjust the strap. This alone leads to accidents,” said Woolsey. “The Rifle Reel makes this quick and easy to do. You simply press a button and adjust it to the length you want.”

Magic Dust
Magic Dust has been designed to check wind directions and thermals during the night or day; mark blood trails; determine exact shooting distances and mark a hunter’s trail or the trail of game.

“We created this with the hunter in mind, especially for archers,” said Woolsey. “But we can naturally see hikers, scouts, the military and just about anyone who spends time in the outdoors using it. It has a lot of versatility”

The design features of Magic Dust include:

• Scent-Free and can be reactivated indefinitely;
• It can be placed in a plastic, accordion-shaped, reusable container called the “Activator”;
• The Activator is squeezed together from top to bottom and the “dust” is pushed – “puffed” – out;
• The dust is unique because it glows in the dark by phosphorescence. It is activated by the ultraviolet wavelength of a small light positioned at the bottom of the activator; and
• Sold separately are Hanging Indicators that can be used to mark distances, trails, or location to let other hunters, not game, know you are in the woods; and
• Put in scrapes to see when and where deer are moving.
• Add to feather waterproof powder to make arrow fletching glow in the dark. No problems if the arrow stays in animal because the Magic Dust is leaving a trail for you. As the animal runs the powder is falling off to assist in tracking.
• Mix Magic Dust into paint, arrow dip or fingernail polish and use it to paint arrows, sights, release, tree stands/steps or anything you want to glow to help recover gear or game during nocturnal hours.
• The cost will be approximately $10 for Activator and $12 for Hanging Indicators.

Wayne’s Wicked Enterprises, Inc. was founded in 2005 by Wayne Woolsey and is based in Fayetteville, Ark. The company tagline is “This Ain’t Your Grandpa’s Gear,” because it is dedicated to making state-of-the-art, first-to-market firearm safety and game recovery products. Information can be found on www.wayneswicked.com about these products and more. Our goal is to keep hunter’s and our heritage ALIVE!

Beretta USA

ACCOKEEK, MD --(AmmoLand.com)- Beretta U.S.A. revealed full details today of its revamped law enforcement sales force.

In 2008, Beretta U.S.A. had five employees dedicated to direct sales to law enforcement agencies, dealers and distributors. With its reorganized structure, the number of sales personnel calling on law enforcement customers has increased to thirty.

“Beretta U.S.A. offers a deep and broad line of highest quality tactical products, including the new Beretta Px4 Storm pistol, the Benelli line of tactical shotguns, the Sako TRG and Tikka T3 sniper and marksman-level rifles, and supporting services such as armorer and firearm transitional training and specialized product engineering,” noted Gary Ramey, Beretta U.S.A.’s Vice President for Sales and Marketing.

“What we needed to match these products and capabilities was a strong team of on-the-ground sales staff who could meet with the numerous law enforcement agencies, dealers and distributors throughout the country to learn more about their needs and to introduce them to our remarkable products”.

To achieve this objective, Beretta U.S.A. has hired four law enforcement sales agencies that will focus on law enforcement agency and dealer sales.

These agencies and their respective territories are:

• Covering the East Coast is Sports Marketing South. They are headquartered in Norcross, GA. Skip Dahlstrom is president of the company, which has been in business for 25 years. The office phone number is 770-453-7787.
• The Mid-Central region is handled by Schueler, LaFond, Spry & Associates. Robert Schueler is president of the 30 year-old company. The office headquarters is in Palatine, IL, and the office phone number is 847-991-6119.
• Western Frontier Sales serves the Western Region and is headquartered in Jackson, CA. William Kuchan is president of the company, which has been in business for more than 8 years. The office phone number is 209-274-4800.
• The South Central Region is covered by Owens Outdoor Sales, a 5 year-old company, which is headquartered in Bourne, TX. The president of the company is Waylan Owens. The office phone number is 830-537-4472.

Within Beretta U.S.A.
The support for law enforcement customer sales and service remains the responsibility of a dedicated team of experienced Company employees.

Len Lucas is the Manager of Law Enforcement and Defense Markets, Customer Service and Training Division. Mr. Lucas can be reached at Llucas@berettausa.com, or at (301) 283-2191, x1372. Mr. Lucas, who has been with Beretta U.S.A. Corp. for eleven years, has during that time, trained thousands of law enforcement and military personnel and firearm users. Mr. Lucas is a United States Marine with many years of active duty experience. He is a combat veteran who has participated in military operations all over the world. His duties encompassed all aspects of land, sea and air warfare applications, extensive training in various small arms, small unit tactics, demolitions, unconventional warfare and maritime operations.

Additionally, Mr. Lucas currently serves with a major Virginia Sheriff’s Office as a Sr. Patrol officer and with special units in the department.

Beretta U.S.A.’s Law Enforcement Operations Manager is Ms. Ann Ringenberg. Ms. Ringenberg can be reached at Aringenberg@berettausa.com, or at (301) 283-2191, x1306. Ms. Ringenberg has been a Beretta U.S.A. employee for ten years, serving during most of her tenure on customer service issues. Both Mr. Lucas and Ms. Ringenberg are supported within Beretta U.S.A. by a dedicated team of talented Company employees.

For additional information on Beretta U.S.A.’s law enforcement products and services, visit www.berettale.com

About:
Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.berettausa.com.