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Experienced rep group to help optics company introduce innovative collection of binoculars, riflescopes to outdoor enthusiasts in the Southeast.

Kruger Optical

Sisters, OR --(Ammoland.com)- Kruger Optical, Inc. is proud to announce the addition of Ken Jefferies & Associates as it sales partner in the Southeast region. Based out of Raleigh, NC, Ken Jefferies & Associates will provide professional sales and marketing support within the shooting, hunting and law enforcement industries.

Ken Jefferies & Associates has quickly emerged as an award-winning sales organization, providing manufacturers with outstanding service in working with independent dealers, distributors and local/regional law enforcement agencies.

“As a company, we realize the importance of dedicating the time, energy and resources necessary to creating sustained long term growth for our growth-oriented business partners,” owner Ken Jefferies said.

Kruger Optical President Mark Thomas added that his company is excited about the opportunity to get innovative Kruger products into the hands of more customers.

“From the beginning, we knew that creating a Kruger-branded line of products was necessary to diversify our business and continue our strong growth as a company,” Thomas said.

“Over the past three years, we have steadily built up a well-rounded line of products that offer more features and value for the end user. We are very excited to have Ken and his team of seasoned professionals on board as we move forward in building our market share in the Southeast.”

Retailers in the Southeast are encouraged to contact Ken Jefferies at (919) 606-4075 to learn more about Kruger’s product lineup.

Kruger Optical is a 13-year old company that, until three years ago, focused solely on engineering and manufacturing feature-rich optical products for other well know brands. Founded by engineers Thomas and Eric Ye, Kruger has leveraged its combined 150 years of engineering expertise into a thriving business that focuses on giving its customers more for their dollar.

About Kruger Optical
Kruger Optical is a full-service provider of quality sports optics. Headquartered in Sisters, Oregon, and Walnut, California, the company has been providing binoculars, riflescopes, spotting scopes and other optics products, as well as optical engineering services, for nearly a decade. With nearly 150 years of combined experience in optical product development and marketing, Kruger Optical’s talented and dedicated staff is committed to developing innovative, high performance products for the discerning customer. To learn more, please visit our website at http://www.krugeroptical.com.

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Jeremy Selting, combat veteran and LaserLyte employee, promoted to newly created position of Sales Manager.

Laserlyte

COTTONWOOD, AZ --(Ammoland.com)- LaserLyte, the leader in laser technology for the shooting and hunting industries, has promoted Jeremy Selting, from part-time LaserLyte staff member to the newly created position of Sales Manager.

LaserLyte’s exponential growth has resulted in the relocation to a new, larger facility, an increase in R&D and production, and new positions within all departments.

Laserlyte's Jeremy Selting

Jeremy, a former Marine who saw action in Operation Iraqi Freedom and avid outdoorsman, has been working at LaserLyte for the past four years in a part-time capacity gaining valuable insight and experience in all facets of the trend-setting firearms laser company.

“As LaserLyte continues to grow, new positions will be created,” Aaron Moore, VP of LaserLyte explained.

“LaserLyte employees are a group of highly energetic, customer-service oriented people. It is from this talented pool that LaserLyte was able to find the perfect fit for this new position. Jeremy has proven he has the capacity to engage customers, as well as, respond efficiently and effectively to their needs. In Jeremy’s new role, he will be responsible for the integration and introduction of new products through our sales channels while increasing sales overall.”

About LaserLyte:
LaserLyte, the leader in laser technology for over 25 years. Our mission is to heighten the experience of shooting. For additional information about LaserLyte, visit www.laserlyte.com . Keep up to date with LaserLyte on Facebook or Twitter. Visit the LaserLyte YouTube page for all the LaserLyte action.

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