USA Shooting

COLORADO SPRINGS, Colo. --(Ammoland.com)- Kevin Neuendorf has been named the Director of Media & Public Relations for USA Shooting and will oversee all public relations activities for the National Governing Body (NGB).

He’ll be assisted by Katie Yergensen, a USA Shooting staff member since 2010.

USA Shooting was chartered by the U.S. Olympic Committee as the NGB for the sport of shooting in April 1995 and oversees Paralympic shooting programs in the United States as of 2008.

Kevin Neuendorf Named Director of Media & Public Relations for USA Shooting

Bolstered by a six-medal performance in 2008 at the Beijing Olympic Games, USA Shooting enters 2012 looking to equal or better those results when the 2012 Olympic Games get underway in London in July. Based on performances in 2011 that included 40 appearances and 24 medals in World Cup finals, the potential of the USA Shooting Team has been recognized.

“The ability to assist USA Shooting with their communications needs, to work alongside a great group of athletes and staff and the fortune to return to the Olympic Movement during an Olympic year, was an opportunity I couldn’t pass up,” said Neuendorf.

“The shooting sports have been a part of my life since childhood and I’m anxious to further my knowledge of the industry and to expand the outreach and impact that USA Shooting can have among shooting enthusiasts.”

Neuendorf spent nearly 10 years as communications manager for the United States Olympic Committee (USOC) before leaving in late 2010 to become the Communications Director for the World Series of Boxing (WSB) Americas. Neuendorf assisted in the communications strategy for the newly-developed professional sports organization and helped broaden the impact of the new league and its four U.S. based franchises.

While at the USOC, he helped manage media operations for Team USA at select events including five Olympic Games, two Paralympic Games, two Pan American Games and two World University Games. He also helped coordinate five Olympic Media Summits, an intensive three-day media session for 100 Olympic hopefuls. His involvement at the USOC also centered on working with the sport National Governing Bodies (NGBs) to secure exposure for the USOC, its member organizations and America’s athletes.

From 1997 to 2001, Neuendorf was the manager of media and public relations for USA Boxing, the NGB of Olympic-style boxing in the U.S.

Neuendorf is a 1997 graduate of the University of Idaho where he received a Bachelor of Arts degree in public relations. While at Idaho, he also worked four years in the university’s sports information department. He and his wife, Tina, reside in Colorado Springs with their children Hayley, Kyle and Carter.

ELEYELEY is a Proud Sponsor of the USA Shooting Rifle and Pistol Teams: ELEY Limited, manufacturer of the world’s most consistently accurate rimfire ammunition, has been the Official Sponsor and Official Supplier of .22 rimfire ammunition of the USA Shooting rifle and pistol teams since 2000. For more information on ELEY and their products, please visit www.eley.co.uk.

Winchester small logoWinchester Ammunition is a Proud Sponsor of the USA Shooting Shotgun Team: Winchester® Ammunition has been the exclusive ammunition sponsor and supplier of the USAShooting Shotgun Team since 1999. Members of the 2008 shotgun team brought home four medals from Beijing using Winchester AA International Target loads. Winchester is an industry leader in advancing and supporting conservation, hunter education and our country’s proud shooting sports heritage. For more information about Winchester and its complete line of products, visit www.winchester.com.

About USA Shooting:
USA Shooting, a 501c3 non-profit corporation, was chartered by the United States Olympic Committee as the National Governing Body for the sport of shooting in April 1995. USA Shooting’s mission is to prepare American athletes to win Olympic medals, promote the shooting sports throughout the U.S. and govern the conduct of international shooting in the country. Check us out on the web at www.usashooting.org and on Twitter at twitter.com/USAShooting.

Swarovski Optik

Cranston, Rhode Island --(Ammoland.com)- SWAROVSKI OPTIK NORTH AMERICA LTD, a subsidiary of the Austrian-based company announces that Dean J. Capuano has been promoted to the position of Director of Communications that will report to Albert Wannenmacher, CEO.

Mr. Capuano brings years of experience in the hunting and shooting industry to his new role at SWAROVSKI OPTIK NORTH AMERICA.

Dean has been an integral part of the company’s growth over the last 14 years. His background and deep industry experience make him an ideal choice to take the company’s communications to the next level. In his duties as Director, he will oversee all aspects of the company’s communications which include advertising, public relations, trade shows and internal communication as well.

Swarovski Optik's Dean J. Capuano Promoted To Director Of Communications

Dean’s extensive experience in hunting, shooting sports and nature observation coupled with his strong industry relationships and proven experience makes it a natural fit.

“I am honored to be part of such a wonderful company for so many years and to be able to help lead such a great team is exciting for me as we head towards the future,” said Capuano. “SWAROVSKI OPTIK NORTH AMERICA has been growing strongly for the past two decades. I will continue to work tirelessly to help our brand stay recognized as the top optics manufacturer in the world. We have many new and exciting products coming to market and I am looking forward to sharing them with our customers.”

Albert Wannenmacher, CEO of SWAROVSKI OPTIK NORTH AMERICA said, “A strong brand is like a beacon guiding customers the right way in a crowded market place. Dean does a great job in keeping the light of our brand shining brightly. He promotes his passion for the SWAROVSKI OPTIK brand not only to the market, but contributes his talents together with his people and our sales forces, making it an unbeatable, successful team. I wish Dean much success in his new role and look forward to his creative ideas in future.”

Mr. Capuano started at SWAROVSKI OPTIK NORTH AMERICA in April of 1998 and has had many roles over the years which include training of the sales force and over that last few years building the communications team.

Kruger Optical

Sisters, OR --(Ammoland.com)- Kruger Optical, Inc. is proud to welcome Washmon Sales Group as its latest partner to represent its line of optics products.

Based out of Rockwall, TX, Washmon will represent Kruger throughout the “TALO” states of Texas, Arkansas, Louisiana and Oklahoma.

For 40 years, Washmon has delivered superior customer service, building lasting relationships with their customers and clients. The organization is headed by Gary Hughes and fields four manufacturer sales representatives across the four states. The group serves a range of dealers and distributors in the sporting goods and law enforcement industries.

“The Washmon Group is highly respected in our industry and brings another dimension to our sales efforts in these states, which will help grow our business and brand presence,” said Kruger President Mark Thomas.

“With 2011 now behind us, exciting new products slated for 2012 and full sales coverage across North America, we anticipate 2012 will be a banner year for Kruger product sales,” Thomas said. “I would like to welcome Washmon Sales Group to the Kruger Optical family.”

Retailers in Texas, Arkansas, Louisiana and Oklahoma are encouraged to contact Gary Hughes at (972) 771-7275 to learn more about Kruger’s product lineup.

Kruger Optical is a 13-year old company that, until three years ago, focused solely on engineering and manufacturing feature-rich optical products for other well know brands. Founded by engineers Thomas and Eric Ye, Kruger has leveraged its combined 150 years of engineering expertise into a thriving business that focuses on giving its customers more for their dollar.

About Kruger Optical
Kruger Optical is a full-service provider of quality sports optics. Headquartered in Sisters, Oregon, and Walnut, California, the company has been providing binoculars, riflescopes, spotting scopes and other optics products, as well as optical engineering services, for nearly a decade. With nearly 150 years of combined experience in optical product development and marketing, Kruger Optical’s talented and dedicated staff is committed to developing innovative, high performance products for the discerning customer. To learn more, please visit our website at http://www.krugeroptical.com.

ATK

MINNEAPOLIS, Minn --(Ammoland.com)-ATK names Amanda Covington Vice President of Corporate Communications in Arlington, Va., effective Jan. 16. Covington joined the company in 2008 as the Director of Communications for ATK Armament Systems in Clearfield, Utah.

Covington has more than 15 years combined experience in broadcast journalism, public and media relations, marketing, government relations, crisis communications, and strategic branding.

“Amanda’s results-driven approach to communications supports ATK’s business objectives as the company strengthens its brand and pursues growth strategies across our defense, aerospace and commercial business sectors,” said Steve Cortese, Senior Vice President, ATK Government Relations and Corporate Communications.

“ATK will significantly benefit from Amanda’s focus on developing long-term, collaborative partnerships and her ability to lead innovative communications strategies.”

Covington will lead corporate communications operations impacting employee relations, media and public relations, financial communications, crisis communications, branding, advertising, digital media and community relations.

ATK is an aerospace, defense, and commercial products company with operations in 22 states, Puerto Rico, and internationally, and revenues of approximately $4.8 billion. News and information can be found on the Internet at www.atk.com.

Swarovski Optik

Cranston, Rhode Island --(Ammoland.com)- SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian-based company, announces the promotion of Thomas J. Hogan to Senior Technical Advisor.

Mr. Hogan will be the advisor on all topics relating to the technical workings of SWAROVSKI OPTIK products.

He will be a resource for all levels of the company, from Absam, Austria, to nearly everyone in the RI facility and most importantly to its loyal consumers.

Ellen Santagata, Sales/Administration and Customer Service Manager of SWAROVSKI OPTIK NORTH AMERICA said, “Tom’s promotion to Senior Technical Advisor recognizes the significant contribution Tom has made to improve the technical support and information that is available to our customers and our own employees.

SWAROVSKI OPTIK N.A. Announces the Promotion of Thomas J. Hogan to Senior Technical Advisor

His level of detail, attention and unwavering high standards coupled with his patience and dedication has made Tom a mentor to us all.”

Dean Capuano, Director of Communications said, “Tom has been a valuable member of the SWAROVSKI OPTIK NORTH AMERICA team for the last 12 years.

He is considered by many to be one of the top technical resources on optics and firearms in our industry and we are extremely pleased to have him on board with us.”

Mr. Hogan has been with SWAROVSKI OPTIK NORTH AMERICA for 12 years and handles Training of all internal employees and the Factory sales force as well

Kruger Optical

Sisters, OR --(Ammoland.com)- Kruger Optical, Inc. is proud to announce the addition of Ken Jefferies & Associates as it sales partner in the Southeast region. Based out of Raleigh, NC, Ken Jefferies & Associates will provide professional sales and marketing support within the shooting, hunting and law enforcement industries.

Ken Jefferies & Associates has quickly emerged as an award-winning sales organization, providing manufacturers with outstanding service in working with independent dealers, distributors and local/regional law enforcement agencies.

“As a company, we realize the importance of dedicating the time, energy and resources necessary to creating sustained long term growth for our growth-oriented business partners,” owner Ken Jefferies said.

Kruger Optical President Mark Thomas added that his company is excited about the opportunity to get innovative Kruger products into the hands of more customers.

“From the beginning, we knew that creating a Kruger-branded line of products was necessary to diversify our business and continue our strong growth as a company,” Thomas said.

“Over the past three years, we have steadily built up a well-rounded line of products that offer more features and value for the end user. We are very excited to have Ken and his team of seasoned professionals on board as we move forward in building our market share in the Southeast.”

Retailers in the Southeast are encouraged to contact Ken Jefferies at (919) 606-4075 to learn more about Kruger’s product lineup.

Kruger Optical is a 13-year old company that, until three years ago, focused solely on engineering and manufacturing feature-rich optical products for other well know brands. Founded by engineers Thomas and Eric Ye, Kruger has leveraged its combined 150 years of engineering expertise into a thriving business that focuses on giving its customers more for their dollar.

About Kruger Optical
Kruger Optical is a full-service provider of quality sports optics. Headquartered in Sisters, Oregon, and Walnut, California, the company has been providing binoculars, riflescopes, spotting scopes and other optics products, as well as optical engineering services, for nearly a decade. With nearly 150 years of combined experience in optical product development and marketing, Kruger Optical’s talented and dedicated staff is committed to developing innovative, high performance products for the discerning customer. To learn more, please visit our website at http://www.krugeroptical.com.

Chattanooga Shooting Supply

Chattanooga, TN --(Ammoland.com)- Chattanooga Shooting Supply recently hired Sophy Ivy as the Director of Marketing. Ivy, whose office is based in Tennessee, is responsible for marketing and communications for the CCSI line of products.

“We’re excited to have Sophy on board,” said Michael Halleron, Vice President of Business Development.

“Her marketing knowledge and experience provide an important addition to our team.”

Chattanooga Shooting Supply Hires Sophy Ivy as Director of Marketing

Ivy comes to CSSI with over 17 years of marketing experience. Most recently she was Director of Marketing and Senior Creative Services Manager for BLACKHAWK!, a division of ATK, headquartered in Virginia.

CSSI of Chattanooga, TN, represents over 270 manufacturers and warehouses and ships over 40,000 different products to shooting and hunting enthusiasts.

Founded in 1977, the company’s diverse distribution of product lines includes, but is not limited to: optics, ammunition, reloading supplies, targets, range finders, camping equipment, cases, safes and packs.

Remington Arms Company

Madison, NC --(Ammoland.com)- Remington Arms Company and its parent, Freedom Group, Inc. (FGI), are pleased to announce that the board of directors has appointed Robert L. Nardelli as Chief Executive Officer.

Mr. Nardelli was named director and a member of FGI’s Office of the CEO in September, 2010, following the resignation of the former CEO.

Robert L. Nardelli

“Over the past 15 months, under Bob Nardelli’s strong leadership, Freedom Group has enhanced its operational capabilities and is now positioned to focus on customers with renewed intensity on technology and product development,” said John Blystone, Chairman of Freedom Group, Inc.”We are most fortunate to have one of the top business leaders of his generation at the helm of this iconic American company.”

Mr. Nardelli joined Cerberus Capital Management in the spring of 2007, and, shortly thereafter, was named Chairman and Chief Executive Officer of Chrysler Motors Company, LLC.

Mr. Nardelli will continue to serve as an advisor to Cerberus and CEO of its operations team, Cerberus Operations and Advisory Company, LLC. Prior to joining Cerberus, Mr. Nardelli was Chairman and CEO of the Home Depot, Inc.

About Freedom Group, Inc.
Freedom Group is the world’s leading innovator, designer, manufacturer, and marketer of firearms, ammunition, and related products for the hunting, shooting sports, law enforcement, and military markets. As one of the largest manufacturers in the world of firearms and ammunition, the company has some of the most globally recognized brands including Remington, Marlin, Harrington & Richardson, New England Firearms, L.C. Smith, Parker, Bushmaster, DPMS/Panther Arms, EOTAC, and INTC.

Eastman Outdoors

FLUSHING, Michigan --(Ammoland.com)- The Board of Directors of Eastman Outdoors, a leading outdoor lifestyle manufacturer, announced that it has named Rob Eastman as Chairman and Chief Executive Officer and Erik Eastman as Vice President.

Recognizing the successes Rob Eastman has achieved as President of Eastman Outdoors for more than 10 years, the Board of Directors expanded his title to Chairman and CEO to reflect the depth and breadth of his ongoing corporate responsibilities.

As Chairman and CEO, Rob is responsible for leading the company and building the value of Eastman Outdoors, Carbon Express and Gorilla Gear brands.

Rob Eastman has a Bachelor of Arts from Ohio Wesleyan University, a Master of Business Administration in Management from the University of Michigan Ross School of Business and an Owner/President Management degree from Harvard Business School.

Carbon Express

In another vote of confidence for the direction the company is taking, the Board of Directors appointed Erik Eastman as VP of Eastman Outdoors where he will be responsible for managing revenue growth through oversight of the sales organization and trade marketing initiatives. Prior to returning to Eastman Outdoors, Mr. Eastman was VP Merchandising at Beacon & Bridge Markets where he spearheaded the branding, sales and merchandising efforts for 25 convenience stores. Erik was awarded a BA from Ohio Wesleyan University.

Eastman Outdoors is a privately-held company with globally-recognized brands and offices in Flushing, Michigan, Chicago, Illinois and Shanghai, China. For more information visit www.eastmanoutodors.com and www.carbonexpressarrows.com.

MidwayUSA Promotes Steve Merz to Purchasing Manager

Midway USA

Columbia, MO --(Ammoland.com)- MidwayUSA, a catalog and Internet retailer offering Just About Everything℠ for Shooting, Reloading, Gunsmithing and Hunting, is pleased to announce the promotion of Steve Merz to Purchasing Manager.

“The United States Air Force helped Steve learn the value of systematic processes in regards to logistics, a key component to managing inventory,” says Jeff Larkin, Vice President of Merchandising. “The combination of his education and military experience, along with the knowledge he’s gained in our logistics department and contact center, gives me every bit of confidence in Steve’s ability to lead MidwayUSA’s Purchasing area.”

In his new position, Steve will be responsible for the day-to-day execution of our Purchasing Strategy, System, and Processes. He is a retired Master Sergeant with the United States Air Force with over 17 years in Inventory Management. He holds an Applied Science degree in Logistics and a BA in History from the University of Maryland.

“MidwayUSA has a strategy to promote from within and I am very blessed to be a recipient of that strategy, said Steve Merz. “I am excited about the opportunity to move into a dynamic department of talented industry professionals, and I look forward to working closely with our vendors to achieve our goals. MidwayUSA is truly a great place to work, learn and play. I am proud to be part of their team!”

For more information about MidwayUSA, please visit www.midwayusa.com or call 1-800-243-3220.

MidwayUSA Promotes Terry Roberts to Promotions Manager

Midway USA

Columbia, MO --(Ammoland.com)- MidwayUSA, a catalog and Internet retailer offering Just About Everything^(SM) for Shooting, Reloading, Gunsmithing and Hunting, is pleased to announce the promotion of Terry Roberts to Promotions Manager.

“Terry will bring an opportunistic dynamic to the Merchandising Department,’ says Jeff Larkin, Vice President of Merchandising. “Terry has many years of experience in ISO from his previous position in MidwayUSA’s Quality Management Systems Department. This experience will assist with his responsibilities of the day-to-day execution of our promotions strategy, promotions work system, and work processes.”

Terry joined MidwayUSA in July of 2006 as the Contact Center Training Supervisor after completing 10 years of active duty service in the United States Marine Corps. He graduated with his BS in Business Administration from Campbell University, in Buies Creek, NC, a Masters in Human Resources Management from Webster University in St. Louis, and an MBA from Washington University in St. Louis.

“I’m truly humbled to have become a new addition to the Merchandising team with MidwayUSA,” says Terry Roberts. “As a Columbia, MO native, I’ve had the pleasure of watching MidwayUSA grow over the years and it’s a dream come true to come to work every day and know that I have a direct impact in helping preserve the Second Amendment. It is a special opportunity to join the ranks of our industry’s experts at MidwayUSA and I look forward to leveraging our product offering to making future promotions highly competitive and exciting for our Customers.”

For more about MidwayUSA careers, please visit our Career’s page for all open positions.

Leupold Tactical Optics

BEAVERTON, Ore. --(Ammoland.com)- Leupold & Stevens, Inc. has expanded its internal sales management team with the hiring of Janos Jeszenszky as national accounts manager.

Jeszenszky will manage several key accounts, and will provide direction and guidance for many facets of Leupold’s sales and merchandising at the retail level.

Prior to joining Leupold, Jeszenszky demonstrated a record of creating sales growth in a broad range of sales and marketing positions. He served as a store manager and a product manager for a major camera retailer, and a new accounts manager at an optics company.

He also spent several years working as a sales manager for a major American-based optics manufacturer. He is a 1995 graduate of California State University at Long Beach, where he earned a degree in journalism.

According to Cyndi Flannigan, sales manager at Leupold & Stevens, “We are thrilled to have Janos join the Leupold team. He brings a wealth of knowledge and experience in key areas that we have identified as critical to growing the business. He will provide valuable insights and direction to our efforts moving forward.”

Leupold & Stevens, Inc., the preeminent American-owned and -operated optics company, employs hundreds of people in its state-of-the-art facility near Beaverton, Ore., where rugged, dependable, high-performance Golden Ring optics, Mark 4 riflescopes and Redfield Revolution riflescopes are designed, machined and assembled. Leupold is a fifth-generation, family owned company whose products are sold worldwide to hunters, competitive shooters, American military warfighters, law enforcement personnel and wildlife observers.

The product line includes rifle, handgun and spotting scopes; binoculars; rangefinders; trail cameras; mounting systems; and optical tools and accessories.

Leupold & Stevens, Inc. is a Charter Supporter of the Hunting and Shooting Sports Heritage Foundation.

Ducks Unlimited

AMES, IOWA --(Ammoland.com)- Ducks Unlimited has hired engineer Rick Verchota to assist with DU’s efforts in Iowa and surrounding states.

DU’s conservation programs in Iowa have recently expanded to include a $9 million, multi-year partnership that includes restoring habitat through the Wetlands Reserve Program (WRP).

Verchota has come on board to help meet that demand.

“I’m excited about joining the DU team and look forward to working with our partners in Iowa and the surrounding states to accomplish our waterfowl habitat conservation goals,” Verchota said.

Verchota is stationed in Nora Springs and will be responsible for coordinating with the USDA Natural Resources Conservation Service, landowners and contractors to facilitate DU’s delivery of WRP acres. Verchota will oversee and manage on-the-ground conservation project implementation and add valuable in-state capacity and expertise to this program. He will also assist DU’s regional surveying, engineering and construction staff with other habitat projects.

Verchota is a registered professional engineer with a civil engineering degree from Iowa State University. He recently retired from the Iowa Department of Transportation after holding various leadership positions during a successful 24-year career. Verchota is also a long-time DU supporter and active volunteer.

“We welcome Rick to the Ducks Unlimited family, and we look forward to seeing him apply his skills to restoring wetlands and other waterfowl habitats in Iowa,” said Doug Lipetzky, DU senior regional engineer.

About:
Ducks Unlimited is the world’s largest non-profit organization dedicated to conserving North America’s continually disappearing waterfowl habitats. Established in 1937, Ducks Unlimited has conserved more than 12 million acres thanks to contributions from more than a million supporters across the continent. Guided by science and dedicated to program efficiency, DU works toward the vision of wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever. Visit www.ducks.org

Weatherby Facebook Page

Weatherby.com

Paso Robles, CA - -(Ammoland.com)- Weatherby, Incorporated is happy to announce the addition of Justin Moore to the Weatherby Marketing team as Internet Marketing Manager.

Mr. Moore, who was formerly the Marketing Manager for Nosler, Inc., will oversee Weatherby’s online presence including Weatherby Nation, Weatherby.com, and launch an aggressive social media campaign.

Company President, Ed Weatherby said, “We clearly see the future of business growth is in incorporating a more aggressive internet marketing strategy. Considering Justin’s experience and expertise we feel adding him to our team is a key component in maintaining our competitive edge. We’re very pleased to have him on board.”

Before joining Weatherby, Mr. Moore oversaw marketing for Nosler and helped establish their internal marketing and public relations departments while developing advertisements for print and television. He is also an avid hunter and outdoorsman and has won multiple awards for his photography.

The first order of business for Moore was to establish a Facebook page (www.facebook.com/weatherbyinc) and a Twitter feed (www.twitter.com/weatherbyinc) that will be updated frequently with news and information regarding the hunting and shooting industry and will compliment the already successful online forum, WeatherbyNation.com.

Founded in 1945, Weatherby, Inc.’s line features the popular Vanguard® and legendary Mark V® rifles (production and custom), Threat Response shotguns and rifles, semi-auto and pump shotguns, premium ammunition and security/shooting accessories. The company is based in Paso Robles, Calif., and invites all hunters and shooters to visit and join its free online community at www.weatherbynation.com.

Sierra Ammunition

Sedalia, MO --(Ammoland.com)-  Sierra Bullets LLC would like to announce the retirement of Robert D. Hayden, President and General Manager, on January 3rd 2012.

Robert Hayden has led the company through many changes in his 42 years of service and has been instrumental in building Sierra Bullets into a leader in the match shooting industry.

Robert is an avid hunter and outdoorsman who plans on spending much of his free time field trialing his beloved retrievers at his home on Wooddale Farms and around the nation.

Sierra Bullets Robert Haydens Retires

The employees of Sierra Bullets would like to thank Mr. Hayden for his leadership and for always keeping us “on target”.

Robert will be succeeded by Patrick Daly who holds the position of Executive Vice President.

About:
For over 60 years Sierra Bullets has been dedicated to the manufacture of the most accurate bullets in the world. This commitment to performance has established a “Tradition of Precision” for which Sierra is known throughout the world. Visit: www.sierrabullets.com

Delta Waterfowl

Bismarck, ND --(Ammoland.com)- When Jeremy Stephens went on his first duck hunt 10 years ago, the experience transformed his outdoors life.

“I was instantly hooked, and duck season turned into a year-around obsession for me,” said Stephens, 30. “I love being in a duck blind with my friends. I love the camaraderie. And I love to hunt.”

Stephens’ obsession for waterfowl hunting meshes seamlessly with his new job as the Delta Waterfowl regional director for Illinois, Indiana, Ohio and Michigan. The job requires extensive travel and long hours, but Stephens says he loves the challenge of spreading the Delta message and forming new chapters.

“I’m truly passionate about Delta’s mission and understand that something must be done to ensure the future of ducks and duck hunting,” he said. “I really wanted to be apart of it. This was a dream opportunity to work for an organization that I believe in.”

New Delta Waterfowl Regional Director Jeremy Stephens and Zingo

Stephens is no stranger to Delta Waterfowl and its programs. Three years ago, feeling the itch to get more involved in waterfowl conservation, Stephens founded the Howard County Delta Waterfowl chapter in New Franklin, Mo., about 25 miles west of Columbia.

“I wanted to start a chapter because of the organization’s commitment to science-based programs and its emphasis on hunting and introducing kids to our heritage,” he said. “When you look at demographic trends within waterfowling, it’s obvious we need to recruit new blood.”

As chapter chairman, one of Stephens’ first priorities was to organize a First Hunt youth field day. His goal: use local volunteers/members to educate kids on all things duck and goose hunting, as well as plant the seeds about the importance of waterfowl conservation. Event funding came from the chapter’s Waterfowl Heritage Fund (WHF). Introduced in 2002, WHF allows Delta chapters to keep 25 percent of their fund-raising proceeds for local conservation- and hunting-related initiatives.

“Having access to a portion of fund-raising proceeds is a real boon for local chapters, and it certainly helped us defray expenses for our youth field day,” said Stephens. “I’m pretty certain many chapters wouldn’t be able to hold local events without WHF.”

Stephens says his work as a chapter chairman will help him with his new position as regional director. “I’ve been in the chairman’s shoes and have seen a lot of problems chapters will likely face and know how to solve them so they can be successful,” he said. “My goal is to spread the word about Delta and our programs and build a foundation of committed volunteers in each state that I cover.”

Stephens, who grew up in a small rural community along the Missouri River in central Missouri, is married and has a 5-year-old daughter (whom, he says, he’ll take duck hunting for the first time this season). He also competes in hunt tests with a 2-year-old yellow Labrador retriever.

Asked to describe his perfect day of waterfowling, Stephens, who hunts Missouri’s public lands system regularly, didn’t hesitate:

“Hunting flooded cornfields in the Missouri River bottoms, picking off greenheads with several friends and my dog, Zingo. I enjoy the camaraderie of visiting with friends in between groups of ducks.”

Contact Delta Waterfowl regional director Jeremy Stephens at jstephens@deltawaterfowl.org.

Crosman

ROCHESTER, NY --(Ammoland.com)- Crosman Corporation, long a leader in the design, manufacturing and marketing of products for the shooting sports, has named two new product managers.

Thomas Clark, a Crosman veteran engineer, has been named product manager for domestic airgun products and William Mellon joins the company to manage CenterPoint Hunting and Outdoors scopes and optics. Both will report to vice president of marketing, Roy Stefanko.

According to Stefanko, the growth of both the airgun and scopes/optics categories for Crosman have been rapid and require strong managers at the helm. “Airgun and optics technology has become the catalyst for growth in both categories. Leading the way, Crosman has recently introduced game-changing airgun and optics technologies in its product lines. Tom Clark has a strong engineering background, having been one of our top manufacturing engineers. William Mellon comes to us with experience both in the US and in Asia, where much of optics design and manufacturing is currently done.” he said. “Together they add both depth and breadth to our product management team. Their design and engineering backgrounds should be a big plus in the years ahead.”

Thomas Clark, the holder of six US patents, joined Crosman last year and has been an important contributor to the engineering team. Prior to joining Crosman, Clark was an engineer and technical sales representative at Arnprior Rapid Manufacturing Solutions and Eastman Kodak, Company. In his new position, he will be responsible for the architecture and marketing of Crosman’s domestic airgun product lines.

William Mellon comes to Crosman from AE Group in Dallas-Ft. Worth, Texas and Ningbo, China, where he was an engineering design consultant. Before that, he was director of engineering for Sellmark Corporation. Mellon will manage Crosman’s line of CenterPoint scopes and other Crosman optics products. Both product managers will be based at the company’s world headquarters in Bloomfield, NY, and assumed their new positions on October 1, 2011.

For additional information on these two new appointments, or on any Crosman, Benjamin, CenterPoint Hunting and Outdoors Optics products, Crosman Archery, or Game Face Airsoft products, visit the company’s Web sites at www.crosman.com, www.centerpointhunting.com, www.gamefaceairsoft.com, or write to Laura Evans, Marketing Coordinator, Crosman Corporation, 7629 Routes 5 & 20, Bloomfield, NY 14469, email her at levans@crosman.com, or call her at (800) 7 – AIRGUN (724-7486).

For up-to-the-minute news from Crosman Corporation, follow us on Twitter (http://twitter.com/crosmancorp) and Facebook (http://facebook.com/crosmancorp).

Ruger Firearms

Southport, CT --(Ammoland.com)- Laying the foundation for future growth and development, Sturm, Ruger & Company, Inc. (NYSE – RGR) is pleased to announce several senior level appointments to the sales staff, effective immediately.

Randell Pence, former Executive Director of Sales, will be relocating to the greater Nashville, Tennessee area to fulfill duties as newly appointed Senior Sales Executive. In his new role, Randell will focus on the sale of Ruger firearms at the retail level in Kentucky, Tennessee, and Arkansas.

Ruger will continue to utilize Randell’s valuable industry experience and expertise in firearms design by keeping Randell as an integral part of Ruger’s new product development process.

Shawn Leska, former National Sales Manager, has been promoted to Director of Sales. Shawn has held several key roles during his 22 years at Ruger, each taking on a significant increase in responsibility. In Shawn’s new position, he will continue to focus on the growth of distributor sales as well as the coordination of Ruger’s overall sales effort. He will report directly to Chris Killoy, Vice President of Sales & Marketing.

Robert “RG” Stitt, former Regional Sales Manager of Mid-Atlantic States for Ruger, has been promoted to the position of National Sales Manager. RG is a longtime industry veteran, taking on an impressive host of sales roles at the retail, wholesale and manufacturer levels. In his new role, RG is responsible for all Regional Sales Managers with a focus on growing sales and shelf space at the retail level. RG will report directly to Shawn Leska, newly appointed Director of Sales.

In light of these promotions, Chris Killoy remarked that he is both excited and encouraged by these senior sales staff appointments.

“I want to thank Randell for his leadership over the years. His guidance and enthusiasm have been fundamental elements of Ruger’s recent sales success,” said Killoy. “I also want to congratulate Shawn and RG on their well deserved promotions. I look forward to working with them as we tackle new challenges and goals in the years ahead.”

For more information on Ruger’s entire line of award winning pistols, rifles, revolvers and shotguns, visit Ruger.com or Facebook.com/Ruger.

As always, thank [you AmmoLand Readers] for your continued support!

Ruger

Otis Technology Gun Care

Lyons Falls, NY --(Ammoland.com)- Otis Technology, manufacturer of advanced gun cleaning systems and accessories is excited to announce Frank Devlin as its new commercial channel manager.

Frank joined the Otis team in February of 2011 as the company’s key account sales manager and has led Otis in developing new opportunities in the retail shooting sports and hunting markets.

Frank brings over twenty years of sporting goods and consumer product sales experience.

Otis Technology's Frank Devlin

“In a short time, Frank has shown extraordinary sales results and has taken Otis to the next level in the sporting goods market.” says Otis’ VP of Sales and Marketing, Len Nelson.

“His experience in building relationships, category management, and market expansion has added significant strength to our sales force and supports the strategic growth of our company overall.”

“The future of Otis relies on exploring new opportunities. I am honored to be given the challenge of promoting such an unbelievable product in new territories, as well as expanding current areas. I see an unlimited amount of growth potential,” states Frank.

Otis Technology is known for manufacturing the most advanced gun cleaning systems available. The superior Breech-to-Muzzle® design combined with unmatched quality has positioned Otis as the gun care system of choice with the US Military. Otis Technology is SMART GUN CARE.

POMA and Outdoor Hub Launch Great Outdoor Jobs

Professional Outdoor Media Association

JOHNSTOWN, PA – -(Ammoland.com)-  The Professional Outdoor Media Association (POMA) and Outdoor Hub, The Outdoor Information Engine are proud to launch the outdoor industry’s largest reaching job board, Great Outdoor Jobs.

Great Outdoor Jobs combines Outdoor Hub, which reaches 11-million-plus outdoor enthusiasts monthly,with the experience of POMA’s Money Line career service. POMA is the industry’s premier communicators organization. Since 2005, Money Line has provided top-level communicators, marketing professionals and industry executives career opportunities.

“POMA’s Money Line service is the leader in connecting industry professionals offering or seeking employment,” said Laurie Lee Dovey, POMA’s executive director. “Joining forces with Outdoor Hub allows this service to be expanded to the entire outdoor industry.”

Employers and Job Seekers can begin using Great Outdoor Jobs today by visiting: www.outdoorhub.com/outdoor-jobs.

“Outdoor Hub is the largest audience of outdoor enthusiasts online,” said Hyaat Chaudhary COO of Outdoor Hub. “We deliver a meaningful user experience, value to our publishers and results to our advertisers. Developing an industry-leading job board in partnership with POMA is another step in achieving our mission while also fostering opportunity and growth within the outdoor industry.”

Great Outdoor Jobs is a free service to employers and job seekers. It covers the full spectrum of opportunities, from entry-level to executive positions. In addition, visitors may find full-time and part-time job listings, freelance positions and even internships.

To learn more about POMA, please visit www.professionaloutdoormedia.org and to learn more about Outdoor Hub, may visit www.outdoorhub.com.

About:
POMA (www.professionaloutdoormedia.org) is considered the premier, international, professional communications organization in the shooting, hunting, fishing and trapping industries. Its more than 320 media members are renowned editors, writers, photographers, broadcasters and publishers. In addition, the 140-plus industry firms and organizations who are Corporate Partner members share POMA’s focus on serving the outdoor press corps, developing the next generation of outdoor journalists and perpetuating the traditional outdoor sports.

Winchester Ammunition

East Alton, IL – -(Ammoland.com)- Matthew Campbell was recently named director of commercial sales by Winchester Ammunition.

In the position, Campbell will be responsible for both international and domestic commercial sales.

“I’m excited to assume my new position with Winchester,” said Campbell. “Winchester has manufactured quality ammunition for hunting, shooting and personal defense for decades and it’s important to me that we continue to meet the needs of our customers.”

Winchester Appoints Matthew Campbell As Director Of Commercial Sales

Campbell has worked at Winchester Ammunition since 1998. He previously worked as director of national retail accounts.

With a heritage dating back to 1866, Winchester Ammunition was there for the taming of the American West, the Allied Forces’ victory in World War II and through the years, millions of fond memories made in the great outdoors.

Known as The American Legend, Winchester is a global leader in sporting, law enforcement, military and personal defense ammunition production.

Winchester continues to raise the bar with new products like Blind Side waterfowl and PDX1 Defender personal defense ammunition.

For more information about Winchester Ammunition, visit www.winchester.com, or connect with The American Legend on Facebook at Facebook.com/WinchesterAmmunition.

U.S. Fish and Wildlife Service

Washington, DC --(Ammoland.com)- U.S. Fish and Wildlife Service Director Dan Ashe today announced the selection of James (Jim) Kurth as the agency’s Chief for the National Wildlife Refuge System. Kurth, a 32-year veteran of the Refuge System, has served as the Service’s Deputy Chief for the Refuge System since 1999.

As Chief, Kurth will lead the Agency in the management of the world’s premier system of public lands and waters set aside to conserve America’s fish, wildlife and plants.

The 108-year-old Refuge System comprises more than 150 million acres and 555 units in all 50 states and U.S. territories.

“Jim is the ideal person for this position,” said Service Director Dan Ashe. “His depth of experience with the National Wildlife Refuge System and demonstrated strong leadership are just what the Fish and Wildlife Service needs as we begin implementation of the Conserving the Future document – our renewed vision for the growth and management of the Refuge System during the next decade and beyond.”

Kurth previously managed the Arctic National Wildlife Refuge in northern Alaska – the largest refuge in the United States, spanning 20 million acres. He began his Refuge System career in 1979 and has held posts at Mississippi SandhiIl Crane National Wildlife Refuge in Mississippi, Arthur R. Marshall Loxahatchee National Wildlife Refuge in Florida, Bogue Chino National Wildlife Refuge in Louisiana, Seney National Wildlife Refuge in Michigan’s Upper Peninsula, and Ninigret National Wildlife Refuge in Rhode Island.

Kurth earned a degree in wildlife management from the University of Wisconsin-Stevens Point.

The National Wildlife Refuge System began in 1903 with President Teddy Roosevelt’s establishment of 3-acre Pelican Island in Florida as a protected area for waterbirds. Hundreds of national wildlife refuges located along the four major “flyways” serve as vital stepping stones for migratory waterfowl and other birds, while others are safe havens for endangered species. All of them are part of America’s rich natural heritage where plants, fish, mammals, amphibians, and other wildlife live and thrive.

For more information on the National Wildlife Refuge System, call 1-800-344-WILD; visit the Fish and Wildlife Service’s homepage at www.fws.gov and click on National Wildlife Refuge System; or visit a national wildlife refuge.

About:
The mission of the U.S. Fish and Wildlife Service is working with others to conserve, protect and enhance fish, wildlife, plants and their habitats for the continuing benefit of the American people. We are both a leader and trusted partner in fish and wildlife conservation, known for our scientific excellence, stewardship of lands and natural resources, dedicated professionals and commitment to public service. For more information on our work and the people who make it happen, visit www.fws.gov.

Crosman

ROCHESTER, NY --(Ammoland.com)- Responding to the continuing worldwide growth of airsoft, Crosman Corporation, long known for innovation and quality in products for the shooting sports, has added two new managers to its airsoft team.

Flemming Molin becomes the new international airsoft product manager and European product manager.

Coming to Crosman with 15 years of experience with companies in Asia and Europe, he will be responsible for the global airsoft product line as well as European product development and will be based in Europe. Prior to joining Crosman, he was with one of Europe’s largest airsoft distributors.

Crosman Airsoft Product Team

An avid shooter, Crystal Martin is a two-year Crosman veteran with more than 20 years experience in international business. She will be the new Crosman airsoft project manager based at the world headquarters in Bloomfield, New York and will work with Molin in product development, interfacing between international sales and marketing, and the factory.

According to Roy Stefanko, Crosman’s vice president of marketing, the worldwide airsoft business requires global thinking, but with local execution.

“Though airsoft has many common denominators around the world, Crosman Airsoft and its Game Face Airsoft and Marines Airsoft brands must also be sensitive to local demands,” he said.

“We want our product to answer those country-by-country demands with designs that excite and marketing messages that make our products the ‘must have’ brands for airsoft enthusiasts around the world,” he said. “Both Flemming Molin and Crystal Martin have experience translating those demands into airsoft products that will do just that,” said Stefanko.

“With their efforts, we expect our upcoming airsoft offerings will be right on target, regardless of country.”

Molin began with Crosman September 1, 2011 and Martin started her new responsibilities on October 1, 2011. For additional information on these two new appointments, or on any Crosman, Benjamin, CenterPoint Hunting and Outdoors Optics products, Crosman Archery, or Game Face Airsoft products, visit the company’s Web sites at www.crosman.com, www.centerpointhunting.com, www.gamefaceairsoft.com, or write to Laura Evans, Marketing Coordinator, Crosman Corporation, 7629 Routes 5 & 20, Bloomfield, NY 14469, email her at levans@crosman.com, or call her at (800) 7 – AIRGUN (724-7486).

For up-to-the-minute news from Crosman Corporation, follow us on Twitter (http://twitter.com/crosmancorp) and Facebook (http://facebook.com/crosmancorp).

Rochester, N.Y.-based Crosman Corporation is an international designer, manufacturer and marketer of Crosman and Benjamin airguns, Crosman Archery products, CenterPoint Hunting and Outdoors Precision Optics products, and Game Face™ Airsoft products. Crosman is the exclusive worldwide licensee for Remington®, Bushmaster® and Marlin® airguns, and airsoft and Marines Airsoft products. The company is privately held.

Field Logic

Superior, Wis. --(Ammoland.com)- Field Logic, the makers of the Block, GlenDel Buck, Hurricane targets, Shooter Bucks, IQ Bowsight and Sure-Lock sights and bow presses is currently taking applications for an Inside Sales Specialist.

This person will be responsible for the organization’s products and/or services to established customers and new customers.

He or She will maintain contact with current and prospect key accounts, track activity, prepare and maintain records for sales leads and represent Field Logic at key shows across the country.

Required qualifications:
Bachelor’s Degree in Sales/Marketing/Business and/or four+ years of experience in sales Intermediate to advanced computer skills with Microsoft Word and Excel. Excellent Internet skills – correspondence and research QuickBooks and/or database experience preferred Trustworthy and able to handle a high level of independence Disciplined, organized, detail oriented Professional demeanor Excellent communications — verbal and written

Compensation/Benefits • Competitive Salary, based on Education/Experience

• Medical and Dental Insurance
• Paid Holidays & Paid Time Off
• Discounts & Promotional Opportunities
• 401(k) after one year of employment

Application Procedure

Log on to www.fieldlogicnews.com to submit Field Logic Employment Application,

Resume and Cover letter to jobopps@fieldlogic.com or deliver/mail to: Field Logic, HR

Dept., 101 Main Street, Superior, WI 54880.

No phone calls.

Freedom Group, Inc. (FGI)

Madison, NC – Freedom Group is pleased to announce the addition of Robert “Rusty” Patterson to its executive team as Corporate Vice President of Quality, effective immediately.

Patterson will lead the company’s efforts in plant quality, consumer quality and product development quality and will report directly to the Office of the CEO.

In addition to consulting on a wide range of business concepts and issues, Patterson is the Chairman and CEO of NACFAM; a manufacturing policy think tank headquartered in Washington, DC, with policy initiatives in sustainable manufacturing, workforce development, technology and innovation, and supply chain optimization.

He recently retired as the Vice President of Raytheon Six Sigma Business Excellence and was responsible for taking the improvement concepts embodied in Raytheon Six Sigma across the entire extended enterprise including customers and suppliers. He has 40 years of experience with a wide variety of positions in quality, operations, supply chain management, engineering, and program management.

“We welcome Rusty to the Freedom Group family,” commented Scott Blackwell, Chief Sales and Marketing Officer for the Freedom Group, Inc. “He brings an extensive background in manufacturing knowledge, technology and innovation with a focus on quality systems and outcomes. We are excited to have Rusty on our team contributing to our ongoing commitments of operational excellence, quality and our customers.”

About Freedom Group, Inc. Freedom Group is the world’s leading innovator, designer, manufacturer, and marketer of firearms, ammunition, and related products for the hunting, shooting sports, law enforcement, and military markets. As one of the largest manufacturers in the world of firearms and ammunition, we have some of the most globally recognized brands including Remington, Bushmaster, DPMS/Panther Arms, Marlin, H&R, Parker, EOTAC, Mountain Khakis, AAC, and Dakota. The Company distributes its products throughout the U.S. and in over 80 foreign countries. More information about the Company can be found at www.freedom-group.com.

Steiner’s New Predator Xtreme Binoculars Product

Steiner Optics

GREELEY, Colorado --(Ammoland.com)- In response to significant North American growth in the last year, Steiner has started a search for candidates to fill two new sales trainer positions.

These sale support positions will interact with Steiner retailers, dealers, sales personnel and customers around the United States.

Responsibilities will include product training and education, retail sales support, trade show participation, consumer/dealer interaction and company representation at dealer and industry events.

The territories for the two new candidates will be divided between the Eastern and Western United States and will involve extensive travel. Qualified candidates will need to be located near a major US airport. This is a salaried position with full corporate benefits.

Required qualifications:

• Trustworthy and able to handle a high level of independence
• Disciplined, organized, detail oriented
• Professional demeanor
• Excellent communications — verbal and written
• Basic computer competency (Word, Excel, PowerPoint)
• Able to home office
• Licensed driver and able to meet rental car company requirements
• Eligible to obtain a passport and able to travel internationally
• Free to travel extensively
• Located within commuting distance of a major airport
• Deep understanding and appreciation of the outdoors and the hunting avocation
• Familiar with wants and needs of hunting consumers

Preferred qualifications:

• Bachelor’s degree in Business, Communication or relevant subject
• Sporting goods retail or other hunting/outdoor market experience
• Experience with and/or knowledge of binoculars & outdoor optics

Important considerations:

This is primarily a hunting-oriented position. Applicants who have no personal interest, experience, or exposure relative to the world of hunting will not be considered. A passion for hunting and fine hunting equipment is a must.

Travel is intensive. The position requires a certain level of energy, enthusiasm, and ability to function in an unstructured environment. If you enjoy travel and are able to travel extensively, often including weekends, then this job might be a good fit for you.

Interested candidates should contact Sheri White at The Burris Company, in Greeley, Colo., by email only at swhite@burrisoptics.com. No phone calls, please.

Founded in 1971 and headquartered in Greeley, Colorado, the Burris Company has been located in northern Colorado for nearly 40 years. The company offers a complete line of premium sports optics which includes riflescopes for hunting and competition, handgun scopes, binoculars, spotting scopes, mounts and accessories.

The Greeley headquarters is also home to the North American division of Steiner, an acknowledged leader in the manufacturing of quality binoculars since 1947. In addition to the outdoor, hunting and marine markets, Steiner provides both binoculars and tactical riflescopes to military and law enforcement agencies worldwide. Allied forces around the world, including the U.S. Army and countless law enforcement agencies, have made Steiner their binocular of choice. Both companies are part of the Beretta Holding, S.p.A.

Brownells.com

Des Moines, Iowa – -(Ammoland.com)- Brownells, the world’s largest supplier of firearm accessories and gunsmithing tools, has named Michael Ousley as the company’s chief marketing officer.

“Michael brings a great deal of marketing knowledge and expertise to Brownells,” said Pete Brownell, President of Brownells.

“As the company adds new segments and product lines, he will help ensure our customers have the world-class selection, service, and satisfaction they’ve come to expect from Brownells.”

Brownells Names Ousley as Chief Marketing Officer

With a bachelor’s degree in marketing from Columbia College in Columbia, Missouri, Ousley has more than 15 years of experience in strategic marketing, most recently as a vice president for Knowledge Universe, based in Portland, Oregon.

He has also served as an adjunct faculty member for the DePaul Kellstadt Graduate School of Business in Chicago, specializing in strategic marketing.

“Most marketing executives talk about building a brand,” Ousley said, “but the Brownells brand is inherently strong with a loyal following. Of course, we’ll always work to improve the customer’s perception of Brownells as a company, and I believe I can help Brownells enhance its relationship with customers across all segments.”

Ousley’s role as chief marketing officer includes leading the company’s Direct Sales Division and the ongoing development of Brownells.com, SinclairIntl.com, and PoliceStore.com, as well as customer communication through the company’s catalog sales.

The Brownells websites allow customers around the globe to learn about tens of thousands of products, and to purchase them online.

The company mails hundreds of thousands of catalogs every year for its Brownells, Sinclair International, and Police Store segments.

“Our customers expect us to understand their wants and needs and deliver outstanding firearms products at a great price,” Ousley said. “So we’re constantly challenging ourselves on improving how to better communicate with our loyal customers about new and interesting products that will fit their requirements.”

About:
At Brownells Everything is Guaranteed period! Forever, 100%, with no restocking fees. Brownells is the world’s largest supplier of firearm parts, gunsmithing tools, ammunition, reloading equipment and accessories. Stocking more than 50,000 items, the company supplies armorers, gunsmiths, and shooters worldwide. All of their products are backed by a 100% satisfaction, unconditional, lifetime guarantee. For more information, or to place an order, call 800-741-0015 or visit Brownells.com

Carl Zeiss Sports Optics Names Todd W. Pearson Vice President of Sales and Marketing

Zeiss Sports Optics

CHESTER, Va --(Ammoland.com)- Carl Zeiss Sports Optics has hired Todd W. Pearson as its Vice President of Sales and Marketing.

Pearson will assume responsibility for all sales and marketing functions for Carl Zeiss Sports Optics in the United States and play a key role in the company’s long-term strategic planning.

“Todd is tremendously talented with a proven track record in sales, and he also has one of the most creative marketing minds I’ve ever had the pleasure of working with,” said Michael A. Jensen, President of Carl Zeiss Sports Optics.

“Todd’s deep knowledge of the industry, vast network of contacts and extensive retail experience will help us dramatically change the company’s position and recognition within the industry. We’re extremely pleased to have him on our team.”

Pearson brings more than 20 years of sales and marketing experience to his role at Carl Zeiss. Prior to joining the ZEISS team, he spent eight years with Remington Arms Company, most recently as Director of Sales, served as Divisional Manager of Beretta USA and served as Territory Account Manager for Federal Cartridge Company.

In his new position with Carl Zeiss, Pearson will also assume a leadership role in all key accounts.

“ZEISS is a great brand, and I see a tremendous opportunity to grow at the retail level here in the U.S.,” said Pearson. “My initial focus will be on significantly increasing sales and retail support as we implement an aggressive new marketing campaign. I very much look forward to working with our retail partners and the entire ZEISS team as we increase consumer demand for ZEISS optics and continue to gain market share.”

Carl Zeiss
The Carl Zeiss Group is a leading group of companies operating worldwide in the optical and opto-electronic industries. Carl Zeiss offers innovative solutions for the future-oriented markets of Medical and Research Solutions, Industrial Solutions, Eye Care and Lifestyle Products. During fiscal year 2009/10 the group of companies generated revenues of around EUR 2.98 billion. From fiscal year 2010/11 onward, eyeglass lens manufacturer Carl Zeiss Vision will be integrated as an autonomous business group (revenues of EUR 880 million in fiscal year 2009/10). The Carl Zeiss Group now has approximately 24,000 employees, including more than 10,000 in Germany. The Carl Zeiss business groups hold leading positions in their markets. Carl Zeiss AG, Oberkochen, is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

Carl Zeiss Sports Optics
Carl Zeiss Sports Optics is a leading, international provider of premium sports optics and part of the Consumer Optics / Optronics Group of Carl Zeiss. Carl Zeiss Sports Optics, LLC is responsible for sales, marketing and distribution of its state-of-the-art binoculars, spotting scopes, riflescopes and laser rangefinders throughout the United States and Canada. The North American headquarter is located in Chester, Virginia.

Freedom Group, Inc. (FGI)

Madison, NC –-(Ammoland.com)- Freedom Group is pleased to announce that Jay Bunting has been promoted to Vice President of Distributor Sales.

“We are honored to announce Jay’s new role,” commented Scott Blackwell, Chief Sales and Marketing Officer for the Freedom Group, Inc.

“We are very fortunate to fill the role with such a well respected and knowledgeable team leader as Jay.”

Bunting has a deep history with Remington / FGI and most recently held the role of Director of Firearms Product Development / Marketing. His new role of Vice President of Distributor Sales will take effect immediately.

About Freedom Group, Inc.
Freedom Group is the world’s leading innovator, designer, manufacturer, and marketer of firearms, ammunition, and related products for the hunting, shooting sports, law enforcement, and military markets. As one of the largest manufacturers in the world of firearms and ammunition, we have some of the most globally recognized brands including Remington, Bushmaster, DPMS/Panther Arms, Marlin, H&R, Parker, EOTAC, Mountain Khakis, AAC, and Dakota. The Company distributes its products throughout the U.S. and in over 80 foreign countries. More information about the Company can be found at www.freedom-group.com.

The Company assumes no obligation to update publicly such forward–looking statements, whether as a result of new information, future events or otherwise.

Dave Pasienski Aimpoint Inc. Director Of Commercial Sales

Aimpoint

Chantilly, VA --(Ammoland.com)- Aimpoint Inc. has announced the addition of David Pasienski to its executive team. Mr. Pasienski will lead the company’s consumer sales efforts as Director of Commercial Sales.

Prior to joining Aimpoint, Pasienski was the National Accounts Manager at SureFire LLC, as well as Sales and Purchasing Manager for Sun Performance Products.

A native Californian, Dave earned a Bachelor’s Degree in Marketing from California State University – Long Beach and enjoys shooting, surfing, riding motorcycles and mountain biking.

“Dave’s leadership abilities, and proven success in developing strong distribution and dealer programs will have an impact on how Aimpoint reaches our customers, and help to continue our record of growth in the North American market.” said Brian Lisankie, President of Aimpoint Inc. “It’s truly an honor to have someone with Dave’s level of experience and success join the Aimpoint team.”

Aimpoint is the world leader in design and manufacture of electronic reflex sights for use by military, law enforcement, hunting and sport shooting. For more information on Aimpoint and the company’s products, visit our website at: www.aimpoint.com or contact:

Bass Pro Shops

SPRINGFIELD, MO --(Ammoland.com)- Bass Pro Shops denied allegations by the U.S. Equal Employment Opportunity Commission (EEOC) that the company discriminated against African American and Hispanic applicants in its employment practices and that it retaliated against any employees.

“The EEOC’s allegations are contrary to our profound respect for and commitment to our team of experienced and knowledgeable associates, and we are determined to prove them wrong,” said Mike Rowland, Vice President-Human Resources.

Respect for our associates and our customers is central to the mission of our company, and it has been a key contributor to our success.

Issues regarding discrimination and retaliation are taken very seriously by the company. Bass Pro has long been committed to full compliance with laws against employment discrimination and retaliation, and has policies and procedures to assure compliance with those laws. When violations are discovered, as is inevitable in any large organization with thousands of employees, they are promptly and firmly addressed.

Bass Pro said it is extremely disappointed by the EEOC’s decision to take action.

“The company has cooperated with the EEOC throughout its investigation, providing extensive documentation and numerous witnesses,” said Mr. Rowland. Bass Pro vigorously denies the EEOC’s allegations that the Company engaged in unlawful document destruction. It is our policy to retain all documents required by law. “We provided more than 250,000 pages of documents to the EEOC,” Mr. Rowland said.

“Despite our cooperation, the EEOC made unrealistic demands during conciliation. The EEOC cannot or will not tell us the basis for the analysis they claim to have conducted,” he said. “Fundamental fairness and good faith should require that the EEOC reveal the evidence on which its claims are based before filing a lawsuit that will be long, expensive and disruptive.”

“This investigation and the EEOC’s conduct demonstrate a troubling tendency by the EEOC to stereotype those who love outdoor sports and support conservation as people who unlawfully discriminate or oppose equal opportunity for all,” Mr. Rowland said.

For example, EEOC staff investigators have suggested on several occasions that because Bass Pro sponsors a NASCAR race team the company is more likely to discriminate against minorities.

In addition, the EEOC staff raised questions about Bass Pro’s policy against hiring convicted felons, claiming it discriminates against certain minority groups, even though federal regulations prohibit convicted felons from handling firearms, and Bass Pro sells firearms, ammunition and explosives.

“Bass Pro has long been a significant supporter of numerous youth development and conservation programs that give outdoor opportunities to inner-city diverse youth. As we challenge these unfair and unfounded charges, we want to assure the millions of people from all walks of life who visit our stores annually that Bass Pro will continue to provide the one-of-a-kind experience they have come to expect,’’ Mr. Rowland said. “And we will do so while fully complying with the law.”

Weatherby's Marketing Coordinator Tim Frampton

Weatherby.com

Paso Robles, CA - -(Ammoland.com)- Weatherby, Inc. announces the hiring of Mike Schwiebert to marketing manager and the promotion of Tim Frampton to marketing coordinator.

Frampton replaces Dan Weatherby, who has moved to the position of e-commerce manager and will lead the expansion of the company’s e-commerce site. Dan Weatherby also assists in the custom shop.

As a team, Schwiebert and Frampton are responsible for various communications projects in both the print and digital areas, including advertising and email programs, the annual catalog, sales materials, website and Weatherby Nation™, the company’s online community for hunters and shooters. They are involved in market research and product development, and oversee the company’s public relations program, working with outdoor writers and other industry professionals. In addition, Schwiebert and Frampton organize exhibits for trade and consumer shows and represent Weatherby® at numerous events.

Schwiebert served as Weatherby’s marketing coordinator from 2000 to 2004. He has since held sales/marketing positions with organizations including Safari Club International and HorseTV. Schwiebert also owns 832 Marketing, a marketing consulting company specializing in the outdoor and equine industries. His many years of experience in the hunting industry include working as a professional outfitter and guide in North America, and safari camp supervisor in South Africa.

Frampton has been with Weatherby for seven years, serving as assembler, receiver, and service and warranty representative. He has also worked in tech support and the custom shop. Prior to joining Weatherby, Frampton worked in tech support for an optics company. He is a long-time firearms enthusiast and hunter.

Weatherby's Marketing Manager Mike Schwiebert

Founded in 1945, Weatherby, Inc.’s line features the popular Vanguard® and legendary Mark V® rifles (production and custom), Threat Response shotguns and rifles, semi-auto and pump shotguns, premium ammunition and security/shooting accessories. The company is based in Paso Robles, Calif., and invites all hunters and shooters to visit and join its free online community at www.weatherbynation.com.

MidwayUSA Promotes Hardin to Advertising Manager

Midway USA

Columbia, MO --(Ammoland.com)- MidwayUSA, a catalog and Internet retailer offering Just About Everything for Shooting, Reloading, Gunsmithing and Hunting, is pleased to announce the promotion of Jon Hardin to Advertising Manager.

“I’m really excited to have Jon on the marketing team,” said Aaron Oelger, Vice President of Marketing at MidwayUSA. “MidwayUSA has a strategy of promoting from within and we really need someone for this position who understands modern advertising practices and the MidwayUSA culture. Jon has worked on our eCommerce team over the last year, so he understands our culture and will do a great job leading the advertising area within MidwayUSA.”

A native of Missouri, Hardin joined the MidwayUSA team in May 2010, leading the company’s search engine optimization. Prior to MidwayUSA, Hardin spent the previous eleven years driving brand visibility through emerging media and search marketing. He holds a bachelor’s degree in marketing communications from Missouri State University.

“I’m thrilled to join the marketing team,” said Hardin, “and be a part of strong department of talented professionals. I’ve dedicated my career to marketing a variety of products and services, through every medium. Now I have the opportunity to bring together my two passions for marketing and shooting sports. I couldn’t have asked for a better job.”

In this newly created position, Hardin will be responsible for managing all advertising processes, including internet, television and print advertising.

“He will continue a focus on natural search,” added Oelger, “and will be in a critical position to align our existing search strategies with the integrated marketing plan.” Hardin begins his new position Tuesday, September 6.

For more information about MidwayUSA, please visit www.midwayusa.com or call 1-800-243-3220.

New York State Rifle and Pistol Association

New York --(Ammoland.com)- Urge Regional Economic Development Councils to work with companies such as Remington Arms, Just Right Carbines, Kahr Arms, Kimber Manufacturing, Turnbull Restoration & Dan Wesson Firearms and support the firearms industry that employs thousands of New Yorkers

At a time when nearly 760,000 New Yorkers are unemployed, Assembly Minority Leader Brian M. Kolb (R,I,C-Canandaigua) and New York State Rifle and Pistol Association (NYSRPA) President Tom King, today said Governor Cuomo’s Regional Economic Development Councils should make the retention of firearm companies such as Remington Arms; Just Right Carbines; Kahr Arms; Kimber Manufacturing; Turnbull Restoration and Dan Wesson Firearms – along with the thousands of private sector jobs they provide – a top economic development priority for the Empire State.

Leader Kolb and President King also urged the rejection of government mandates such as micro-stamping, which drive up the cost of firearms, hurt the economic competitiveness of New York’s gun industry and could lead to firearm manufacturers leaving the state altogether.

Pointing to a recent New York Times story “States Pitch a Lifestyle to Lure Gun Makers From Their Longtime Homes,” Leader Kolb said the Councils should recognize aggressive steps taken by other states to steal away firearm companies and work to retain the thousands of private sector jobs in New York that are involved with the manufacture and sale of firearms.

Leader Kolb and President King asked the Councils to work closely with firearm companies such as Remington Arms (Ilion); Just Right Carbines (Canandaigua); Kahr Arms and Kimber Manufacturing (Yonkers); Turnbull Restoration (Bloomfield); and Dan Wesson Firearms (Norwich) to make the sector more competitive by bringing the Empire State’s labor, energy and transportation costs in line with those of other states.

“Thousands of New Yorkers are presently employed in some form or fashion by the firearms industry. More than ever, we have to fight to keep these jobs as states such as Idaho, Alabama, and Montana are aggressively trying to lure away New York’s firearm industries. Losing these private sector jobs would be a devastating hit to our already fragile economy,” said Leader Kolb, the only Legislative Leader in state government who has started and run successful private sector manufacturing businesses.

“We need to make sure that job creating companies such as Remington Arms, Just Right Carbines, Kahr Arms, Kimber Manufacturing, Turnbull Restoration and Dan Wesson Firearms stay right here in the Empire State. With New York facing fierce competition from 49 other states trying to lure our businesses and jobs away, listening to, and working with, private sector job creators such as these should be a top priority for the Councils,” Leader Kolb said.

Besides tax breaks and other financial incentives states are using to entice firearm companies to relocate, the New York Times also cited the impact of government mandates such as micro-stamping as a leading factor why some businesses may possibly leave New York State (and Connecticut), relocating to areas without micro-stamping requirements.

The New York Times article stated the following: “Gun manufacturers say proposed micro-stamping laws could drive Colt out of Connecticut and Remington out of New York, which are among more than half a dozen states where the legislation has been introduced. California, which employs more firearms industry workers than any other state, has already approved a micro-stamping law that is pending. Carlton S. Chen, a vice president at Colt, said the company would have few qualms about leaving Connecticut if micro-stamping became law.”

“Having the Regional Economic Development Councils listen to the needs of the firearms industry in New York would mark a good start to a much-needed partnership. Next, the state Legislature needs to do its part and stop considering costly government mandates, such as micro-stamping, that do little to keep New Yorkers safe, yet drive up the cost of owning a firearm and create a climate where companies that produce them no longer feel welcome. In this tough economy, we have to do whatever it takes to keep quality employers like Remington Arms, Just Right Carbines, Kahr Arms, Kimber Manufacturing, Turnbull Restoration and Dan Wesson Firearms part of the Empire State,” Leader Kolb stated.

“NYSRPA has long recognized the economic impact of ill-conceived legislation that seeks to diminish our constitutional freedoms. The NYSRPA is proud to partner with a Legislative Leader like Assembly Minority Leader Brian Kolb, a former private sector businessman who understands that our heritage industries need legislative protection, not harassment, which is one of the reasons Leader Kolb was our legislator of the year for 2010,” said Tom King, President of the NYSRPA.

“There are more than 10,000 New Yorkers employed in the firearms manufacturing, and related industries. We need to retain these jobs here in New York not drive them elsewhere through poorly conceived legislation,” President King stated.

Otis Technology Gun Care

Lyons Falls, NY --(Ammoland.com)- Otis Technology, manufacturer of advanced gun cleaning systems and accessories, names Harold Philbrick as director of operations and Parrish Lewis as new product development manager.

With vast experience in lean manufacturing, Harold has been employed with Otis for two years. Formerly the Operations Manager, Harold holds certifications as a lean black belt and a six sigma green belt and has over 10 years of continuous improvement experience.

Before Otis, he worked for three years as director of manufacturing for a tier 1/tier 2 automotive supplier and five years as a process improvement consultant.

He has helped organizations achieve record results in the areas of product quality, employee safety and operating performance while exceeding budget expectations in regards to savings and margin.

Parrish brings his new product development skills to the sales and marketing teams at Otis. His background includes brand management, strategic positioning, and market research and analysis. Parrish was product manager at Coleman, Inc. as well as product manager at Stearns, Inc. and product developer at Payless Shoesource, Inc. where he demonstrated success driving growth in targeted markets through the introduction of key product lines. Parrish’s background as former military with the Battalion Intelligence NCO, of the US Army will also aid in growing the military division at Otis.

“I would like to congratulate Harold as well as welcome Parrish to the Otis family. Parrish’ experience in new product development will help strengthen the sales and marketing portfolio while Harold’s lean manufacturing experience will support our efforts on the operational side.” says Len Nelson, Otis’ vice president of sales & marketing.

“Their combined experience in new product development and continuous improvement will grow our company in new areas while continuing our growth in existing markets.”

Otis Technology is known for manufacturing the most advanced gun cleaning systems available. The superior Breech-to-Muzzle design combined with unmatched quality has positioned Otis as the gun care system of choice with the US Military. Otis Technology is smart gun care.

Outdoor Industry Association

Boulder, CO --(Ammoland.com)- Outdoor Industry Association announced today the newly elected 2011-2012 board of directors. The board also elected its new officers including incoming Chair, Will Manzer, CEO of Eastern Mountain Sports.

“It is an honor to serve as chair of the OIA Board,” said Manzer. “After serving the last seven years on the board, I feel we have seen real traction in growing the industry. I look forward to working with my fellow board members and continuing that progress.”

Chosen by the membership, the OIA board consists of 18 voting members and 10 appointed non-voting members, who may serve up to two consecutive, three-year terms. In addition, this year, the outgoing chair Dan Templin, CFO at VF Outdoor Inc. exercised his right to appoint a one-term second vice chair.

As his first responsibility as the incoming chair, Manzer will award Peter Metcalf, co-founder, CEO, president and chairman of Black Diamond Equipment, with the rarely presented OIA Chairman’s Award for his unprecedented leadership, commitment and inspiration during service to the OIA board.

“For our industry, Peter has been both guiding light and driving force,” said Manzer. “As an OIA board member, Peter helped us find our economic voice and set a high standard for active engagement. Whether in the field, the board room or the halls of Capitol Hill, Peter represents our industry with unparalleled passion and we are grateful for his service.”

Newly elected voting members include:

• Carolyn Brodsky, President, Sterling Rope
• Fred Clark, CEO, Thule
• Bob Holding, Co-Founder, Waypoint Outdoor
• Gordon Seabury, CEO, Horny Toad
• Brian Unmacht, EVP, REI
• Zohar Ziv, COO, Deckers Outdoor Corp.

Newly appointed non-voting members include:

• Travis Campbell, President & CEO, Far Bank Enterprises
• Mark Taylor, Amer Sports
• Andy Vecchione, Polartec

Continuing to serve on the board are:

• Sutton Bacon, President & CEO, Nantahala Outdoors
• Tom Barney, CEO, Osprey
• Todd Bradley, Co-Founder, C4 Waterman
• Peter Bragdon, Senior Vice President of Legal and Corporate Affairs, Columbia Sportswear Company
• Mark Bryden, Vice President and General Manager, The Timberland Company
• Darren Bush, Owner, Rutabaga Paddlesports
• Estelle DeMuesy, President, Title Nine Sports
• David Kulow, Owner, All Terrain (Rosemont Ventures, Inc.)
• David Labistour, CEO Mountain Equipment Co-op
• David Loechner, Senior Vice President, Nielsen Business Media
• Will Manzer, CEO, Eastern Mountain Sports, Chair
• Ed McAlister, Owner, River Sports Outfitters
• Jennifer Mull, CEO, Backwoods Equipment
• Casey Sheahan, CEO, Patagonia
• Steve Shuster, W. L. Gore, Gore Enterprise Communications
• Bill Sweasy, Chairman & CEO, Red Wing Shoe Company
• Dan Templin, CFO, VF Outdoor Inc. (Past Chair)
• Sue Rechner, President, CEO and Director, Confluence Watersports
• Kim Walker, Founder & President, outdoor DIVAS
• Jim Zwiers, President, Wolverine Outdoor Group, Wolverine World Wide Inc.

The board also elected the following people to serve as board officers:

• Will Manzer, CEO, Eastern Mountain Sports, Chair (pictured)
• Brian Unmacht, EVP, REI, Vice Chair
• Bill Sweasy, CEO, Red Wing Shoe Company, Vice Chair
• Zohar Ziv, COO, Deckers Outdoor Corporation, Treasurer
• Jennifer Mull, CEO, Backwoods Equipment, Secretary

The OIA Board of Directors responsibilities are to develop policies, procedures and regulations for the operation of OIA; to monitor OIA’s financial health, programs and overall performance; to develop, maintain and approve a long-term strategic plan that prepares the industry and association for the future; and to provide the OIA president with the resources to meet the needs of OIA members.

About Outdoor Industry Association
Based in Boulder, CO, Outdoor Industry Association is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information go to outdoorindustry.org or call 303.444.3353.

Delta Waterfowl

Bismarck, ND --(Ammoland.com)- Delta Waterfowl is looking for an individual to join our event fundraising team.

The successful candidate will have the opportunity to be surrounded by a dynamic relationship-based environment while interacting with passionate chapter volunteers.

While culturing the positive relationships that are in place, our team members will search out other individuals who want to make a difference in waterfowl conservation by starting a Delta Waterfowl chapter in their area.

Our newest team member will be an energetic, self-starting, and self-motivated person who is not only personable but passionate about waterfowl and waterfowl conservation. Prior Sales and Customer Service experience is a must.

If you feel you are Delta Waterfowl’s next event fundraising team member, please e-mail or send your resume to:

The closing date for resume’s will be Wednesday, August 10, 2011.

About:
Delta Waterfowl provides knowledge, leaders and science-based solutions that efficiently conserve waterfowl and secure the future for waterfowl hunting. Visit: www.deltawaterfowl.org

Jerry Fisher with the students from Trinidad at Brownells 5th Annual Gunsmith Career Fair

Brownells.com

Des Moines, Iowa – -(Ammoland.com)- Brownells has announced that the 6th Annual Gunsmith Career Fair will be held April 27 and 28, 2012 at the Des Moines Marriott Downtown in Des Moines, Iowa.

The industry-exclusive event is expected to draw more than 175 attendees and 35 employers.

“The Gunsmith Career Fair is the place to network for gunsmiths and the companies who employ them. It really is a must-attend event. Many pros from the Guilds are there and they’re not afraid to share their secrets,” said Pete Brownell, President of Brownells.

Seminars designed to assist new and experienced gunsmiths with their career and business development are once again an integral part of the event with many chances for hands-on discussions with guild members and other industry professionals. Top companies in the firearm industry and government agencies will once again be on hand to interview attendees for positions at their businesses.

The schedule is set up to make it possible for attendees to network with potential employers, fellow gunsmiths and exhibitors. Recent graduates, working gunsmiths, soon-to-graduate gunsmithing students, gun shop owners and other firearm-related businesses are all invited to attend, as well as anyone interested in beginning a career in the gunsmithing profession.

“We are absolutely delighted at the response we get from everyone that attends the Career Fair,” commented Frank Brownell, CEO of Brownells. “The seminars have fantastic information and it’s great to see so many employers with jobs to fill. 2012’s Career Fair is going to be even better than the past events and we’re looking forward to hosting it,” continued Brownell.

Those interested can sign up at www.gunsmithcareerfair.com ! Attendees and exhibitors are urged to register and book rooms early. Those arriving early will have a chance to tour the Brownells facility in Montezuma, Iowa on Thursday, April 26, 2012.

About:
At Brownells Everything is Guaranteed period! Forever, 100%, with no restocking fees. Brownells is the world’s largest supplier of firearm parts, gunsmithing tools, reloading equipment and accessories. Stocking more than 50,000 items, the company supplies armorers, gunsmiths, and shooters worldwide. All of their products are backed by a 100% satisfaction, unconditional, lifetime guarantee. For more information, or to place an order, call 800-741-0015 or visit Brownells.com

Kalkomey Enterprises

DALLAS, TX --(Ammoland.com)- Kalkomey Enterprises, Inc., the official provider of safety education materials for hunters, boaters, snowmobilers and off-road enthusiasts, named Tammy Sapp director of business development and communications.

Sapp, a 25-year veteran in the outdoor communications field, will work with the media and state agency safety education coordinators to offer enthusiasts the training they need to safely enjoy the outdoors.

Kalkomey Enterprises provides official safety training courses in all 50 states via the internet, video and print. Kalkomey’s online training sites include boat-ed.com, hunter-ed.com, bowhunter-ed.com, snowmobile-ed.com and offroad-ed.com. In addition, Kalkomey offers a suite of safety education publications and materials for outdoorsmen and women interested in learning how to be safer and more knowledgeable.

Tammy Sapp, director of business development and communications for Kalkomey Enterprises.

Sapp has worked as a writer, photographer and public relations professional with a special emphasis on conservation and outdoor recreation. She worked for the Oklahoma Department of Wildlife Conservation for more than a decade before accepting the challenge to grow the communications department for the National Wild Turkey Federation. As the NWTF’s senior vice president of communications, she supervised the production of several national magazines, television shows, websites and public relations campaigns.

While operating Tammy Sapp Communications, Sapp provided a range of marketing communications, content development and social media services for outdoor companies, agencies and organizations. Currently she serves as an officer on the board of the Professional Outdoor Media Association (POMA).

Kalkomey Enterprises works directly with state government agencies and organizations responsible for outdoor recreation safety education to develop state specific Internet-based courses, printed manuals, video courses and more.

Kalkomey Enterprises
Kalkomey Enterprises, Inc. is the official provider of recreational safety education materials for all 50 states. Our print, Internet, and video safety courses have been providing official safety certification for states since 1995. We provide safety courses in boating, hunting, bowhunting, and off-road vehicle (ORV) and snowmobile operation. For more information, visit the Kalkomey Enterprises website. www.KEpubs.com

Easton Foundation

Newberry, FL --(Ammoland.com)- Easton Newberry Sports Complex and the Florida Fish and Wildlife Conservation Commission have teamed up to host the first annual Easton Foundations Hunting Expo the weekend of Aug. 27th & 28th.

The event will feature companies from all realms of the hunting world, as well as a 3D shoot, live radio broadcast and music, special guests, food, games and activities for all ages and raffles including several bows generously donated by Easton, Bear, and Mathews.

Hunters and archers alike are encouraged to bring their bows and try their hand at the challenging, yet fun 3D range. There will be 30 lanes in total, with a variety of animals including white-tailed deer, bear, boar and even some exotic animals such as hyena and cheetah.

Future hunters may take the bow hunter’s education course while at the expo Saturday. Those interested in the course must bring their own equipment and pre-register with the Florida Fish and Wildlife Conservation Commission (MyFWC.com/Bowhunt). The course will begin at 8 a.m. and end around noon.

Hunters may also bring their best mounts for bragging rights and official scoring by Pope & Young, who will be on hand throughout the weekend.

Live entertainment will be provided by 93.7 K Country on Saturday from 11 a.m. until 1 p.m. Local country music artist Bryce Carlisle will perform later that afternoon.

The expo will also feature renowned bow hunter and star of Outdoor Life Network’s “The Season” Justin Martin, who will appear both Saturday and Sunday.

There will be raffles, prizes and giveaways every hour. Prizes include T-shirts, sights, bows, arrows and much more. One lucky winner will take home a Hoyt Carbon Element Bow valued at well over $1000.

The main goals of the Hunting Expo are to develop competitive archery efforts through Easton Newberry Sports Complex, and to grow the sport of archery as a whole.

“Our main objective for the Easton Foundations Hunting Expo is to reach the large market of hunters in the surrounding areas by introducing them to what we have to offer at ENSC,” said Brandie Lovelace, Operations Director of the Easton Newberry Archery Center.

“The hunting seasons are highly defined in Florida, and we hope to draw in all types of hunters to our expo by inviting gun vendors in order to have something for everyone,” she continued.

The event will be held at the Easton Newberry Sports Complex, about a mile North of the intersection of SR 26 & Route 27/41 in Newberry, Fla, just off Route 27/41.

Guests from out-of-town may enjoy discounted rates at SpringHill Suites by Marriott, located just off of Interstate 75 at the Archer Road Exit.

The Easton Newberry Sports Complex was developed by Easton Foundations and the City of Newberry. The Complex opened in 2009 and is dedicated to furthering the sport and introducing archery to a broader audience. The archery center caters to all skill levels and features a state-of-the-art indoor range as well as an outdoor 3D range.

If you’d like more information about this event or Easton Newberry Sports Complex/The Easton Foundation, please call Amy Patacsil at 352-472-2388 or email Amy at apatacsil@esdf.org.