AmmoLand.com

Woolrich Selects Swanson Russell for Elite Series Tactical Public Relations

Woolrich

LINCOLN, Neb. --(Ammoland.com)- Woolrich, The Original Outdoor Clothing Company since 1830, has selected Swanson Russell as agency-of-record for its Elite Series Tactical line.

Swanson Russell is tasked with leading Elite Series Tactical public relations and social media efforts, as well as serving as the primary point of contact for traditional and new media inquiries. Swanson Russell has worked with Woolrich on their traditional clothing line since 2002.

Headquartered in Woolrich, Pa., the company launched the Elite Series Tactical line in 2006. Originally focused on military and police special forces, the line has expanded to accommodate the needs of off-duty law enforcement, military contractors and civilian concealed carry.

“Woolrich Elite Series Tactical began with a dedication to producing the highest quality clothing for military and police,” said Dave Hansen, partner and chief executive officer of Swanson Russell. “We’re excited to help as Woolrich expands this line to better serve a wider audience.”

Jerry Rinder, Woolrich’s vice president of sales and marketing said “The Swanson Russell team understands the unique needs and desires of our target audience. Beyond that, they also possess an enthusiasm and genuine passion for helping Woolrich reach the next level in our communications efforts.”

Swanson Russell

Founded in 1962, Swanson Russell is Nebraska’s largest marketing communications firm, with offices in Lincoln and Omaha. In addition to working with local and regional clients, the full-service agency is nationally recognized for expertise in agriculture, healthcare, outdoor recreation and the green industry. For more information about Swanson Russell’s “Real Connection” approach to advertising, public relations, interactive and branding services, visit www.swansonrussell.com.

Filed under: Shooting Industry News by Ammoland No Comments »

ProMag Industries Partners With Chevalier Advertising, Marketing & Public Relations

Pro Mag Industries

South Gate, Calif. --(Ammoland.com)- ProMag Industries is pleased to announce the addition of Chevalier Advertising, Marketing & Public Relations as its agency of record.

Chevalier will work with ProMag to create dynamic print, online and public relations campaigns. ProMag chose Chevalier because of the agency’s extensive knowledge and expertise in the shooting, hunting, law enforcement and military markets.

“It’s important that we look for creative ways to develop and distribute the ProMag brand in such a competitive marketplace,” said Kristina Kessler, director of sales for ProMag.

Chuck Fretwell, senior account executive at Chevalier Advertising, is looking forward to working with ProMag,
“We are pleased with the confidence ProMag has placed in our agency to help further build the brand.”

ProMag is the source for made in the U.S.A rifle and pistol magazines. The company’s firearm accessories are specifically designed to provide years of rugged and reliable service. As an OEM manufacturer for some of the world’s best-known firearm companies, ProMag is committed to providing products focused on reliability and performance that are backed by a lifetime guarantee. For additional information about ProMag, visit www.promagindustries.com.

Located in Lake Oswego, Oregon, Chevalier is a full service advertising, marketing and public relations agency specializing in the marketing of law enforcement, hunting and outdoor recreation products. For additional information about Chevalier, visit www.chevalier-adv.com.

Filed under: Shooting Industry News by Ammoland No Comments »