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Celebrities Tom Knapp & Colorado Buck Mark New Streaming Video Ad Campaign by SYC Sporting on Shotgun Life

Celebrities Tom Knapp & Colorado Buck SYC Sporting Streaming Video Ad Campaign

Shotgun Life

Pikesville, Maryland --(Ammoland.com)- SYC Sporting, a leading destination for high-volume wingshooting in Argentina, launched a video advertising campaign on Shotgun Life that features shotgunning superstars, Tom Knapp and Colorado Buck.

SYC’s new campaign continues its momentum as a leading wingshooting destination in Argentina by attracting greats such as Gil & Vicki Ash, Anthony Matarese, Jr., Dez Young, Bruce Scott, Marty Fischer, Elizabeth Lanier, Judy Rhodes, Bill Kempfer and other leaders in the shotgun sports. SYC Sporting is located on the Internet at www.sycsporting.com.

The SYC video advertising campaign leverages Shotgun Life’s position as a technology leader in online publishing in the luxury shotgunning segment. Shotgun Life is the first online magazine dedicated to the best in wing and clays shooting. Between the online magazine and the Shotgun Life e-letters that are read by some 600 affluent shooters daily, Shotgun Life reaches approximately 1,000 people every day – perhaps the most widely read publication of its kind. You can see Shotgun Life at www.shotgunlife.com.

“SYC has been engaged in a high-touch marketing campaign by making appearances at the top shotgun shows,” said Irwin Greenstein, Publisher of Shotgun Life. “Their streaming video campaign is a case study that a successful company in this industry must rely on multiple advertising platforms to expand and maintain their success.”

“Many hunters have yet to realize that Argentina is not only affordable in today’s economy, it is actually a true ‘value’ – world-class shooting, lodging, food and wines,” said John Wiles, American Partner at SYC Sporting. “For the shotgun shooter, it just doesn’t get any better than this.”

Video advertising is growing faster than all other online ad formats, according to, eMarketer. The market research firm estimates online video advertising revenues will grow in 2011 to 52.1% to $2.16 billion, up from $1.42 billion last year, when the video ad market grew 39.6%.

About
SGL Media publishes Shotgun Life (www.shotgunlife.com) the first online magazine dedicated to the best in wing and clays shooting, which drew 440,000 visits in 2010.

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ShotGunLife.Com Exceeds 400,000 Online Visits In 2010
Dramatically Extending Advertisers’ Reach To Affluent Wing And Clays Shooters.

Shotgunlife.Com Exceeds 400,000 Online Visits In 2010

Shotgun Life

Pikesville, Maryland --(Ammoland.com)- Shotgun Life, the first online magazine dedicated to the best in wing and clays shooting, registered more than 400,000 visits in 2010, establishing dramatic growth in its second year of operation.

With a grand total of 429,689 visits last year, Shotgun Life has proven that an easy-to-navigate format coupled with engaging stories is the best approach for advertisers to optimize their Internet marketing programs.

“Our business model continues to show strength by providing fresh editorial in a simple format, free of charge to our readers,” said Publisher, Irwin Greenstein.

“This straightforward proposition rewards advertisers with ongoing contact to affluent wing and clays shooters.”

The growth validates Shotgun Life’s business model of combining an online magazine capable of immediate editorial reporting with direct-response marketing through free e-letters distributed six times per week.

The e-letter “60 Seconds With…” delivers clays-shooting tips from acclaimed instructors Monday through Friday.

In November 2010, Shotgun Life launched another e-letter called “Shotguns for Sale” that is distributed on Sundays. It lists shotguns for sale on the dealer web sites of advertisers – linking shotgun owners directly with authorized dealers. “Shotguns for Sale” is an enormous success, averaging some 700 visits per week.

Both e-letters feature advertisements to expand outreach beyond the banner ads on Shotgun Life. Overall, Shotgun Life was viewed by more than 35,000 readers per month during 2010.

With unique, new visits tracking at approximately 74 percent, Shotgun Life expects to continue its aggressive growth through 2011. Shotgun Life also actively markets editorial on Facebook, LinkedIn, Twitter, blogs and forums to augment its superior search engine technology.

You can visit Shotgun Life at www.shotgunlife.com.

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