Celebrities Tom Knapp & Colorado Buck SYC Sporting Streaming Video Ad Campaign

Shotgun Life

Pikesville, Maryland --(Ammoland.com)- SYC Sporting, a leading destination for high-volume wingshooting in Argentina, launched a video advertising campaign on Shotgun Life that features shotgunning superstars, Tom Knapp and Colorado Buck.

SYC’s new campaign continues its momentum as a leading wingshooting destination in Argentina by attracting greats such as Gil & Vicki Ash, Anthony Matarese, Jr., Dez Young, Bruce Scott, Marty Fischer, Elizabeth Lanier, Judy Rhodes, Bill Kempfer and other leaders in the shotgun sports. SYC Sporting is located on the Internet at www.sycsporting.com.

The SYC video advertising campaign leverages Shotgun Life’s position as a technology leader in online publishing in the luxury shotgunning segment. Shotgun Life is the first online magazine dedicated to the best in wing and clays shooting. Between the online magazine and the Shotgun Life e-letters that are read by some 600 affluent shooters daily, Shotgun Life reaches approximately 1,000 people every day – perhaps the most widely read publication of its kind. You can see Shotgun Life at www.shotgunlife.com.

“SYC has been engaged in a high-touch marketing campaign by making appearances at the top shotgun shows,” said Irwin Greenstein, Publisher of Shotgun Life. “Their streaming video campaign is a case study that a successful company in this industry must rely on multiple advertising platforms to expand and maintain their success.”

“Many hunters have yet to realize that Argentina is not only affordable in today’s economy, it is actually a true ‘value’ – world-class shooting, lodging, food and wines,” said John Wiles, American Partner at SYC Sporting. “For the shotgun shooter, it just doesn’t get any better than this.”

Video advertising is growing faster than all other online ad formats, according to, eMarketer. The market research firm estimates online video advertising revenues will grow in 2011 to 52.1% to $2.16 billion, up from $1.42 billion last year, when the video ad market grew 39.6%.

About
SGL Media publishes Shotgun Life (www.shotgunlife.com) the first online magazine dedicated to the best in wing and clays shooting, which drew 440,000 visits in 2010.

Shotgunlife.Com Exceeds 400,000 Online Visits In 2010

Shotgun Life

Pikesville, Maryland --(Ammoland.com)- Shotgun Life, the first online magazine dedicated to the best in wing and clays shooting, registered more than 400,000 visits in 2010, establishing dramatic growth in its second year of operation.

With a grand total of 429,689 visits last year, Shotgun Life has proven that an easy-to-navigate format coupled with engaging stories is the best approach for advertisers to optimize their Internet marketing programs.

“Our business model continues to show strength by providing fresh editorial in a simple format, free of charge to our readers,” said Publisher, Irwin Greenstein.

“This straightforward proposition rewards advertisers with ongoing contact to affluent wing and clays shooters.”

The growth validates Shotgun Life’s business model of combining an online magazine capable of immediate editorial reporting with direct-response marketing through free e-letters distributed six times per week.

The e-letter “60 Seconds With…” delivers clays-shooting tips from acclaimed instructors Monday through Friday.

In November 2010, Shotgun Life launched another e-letter called “Shotguns for Sale” that is distributed on Sundays. It lists shotguns for sale on the dealer web sites of advertisers – linking shotgun owners directly with authorized dealers. “Shotguns for Sale” is an enormous success, averaging some 700 visits per week.

Both e-letters feature advertisements to expand outreach beyond the banner ads on Shotgun Life. Overall, Shotgun Life was viewed by more than 35,000 readers per month during 2010.

With unique, new visits tracking at approximately 74 percent, Shotgun Life expects to continue its aggressive growth through 2011. Shotgun Life also actively markets editorial on Facebook, LinkedIn, Twitter, blogs and forums to augment its superior search engine technology.

You can visit Shotgun Life at www.shotgunlife.com.

Lisa Metheny Joins Shotgun Life With New Column

Shotgun Life

Pikesville, MD --(AmmoLand.com)- Award-winning writer and photographer, Lisa Metheny, has joined Shotgun Life with a new column called “Lisa Metheney’s Women Afield.”

In her premier column, Lisa shares the experience of hunting pheasants at an NRA Women on Target gathering during a video shoot by the Sportsman’s Channel.

Lisa has become an advocate for promoting traditional outdoor recreation to families all across the United States.

Award-winning writer and photographer, Lisa Metheny

She is also an avid and accomplished hunter with many big game species to her credit. Lisa’s new column continues Shotgun Life’s leadership in addressing the needs and concerns of women in the shotgun sports.

With a female readership of 37%, Shotgun Life serves one of the most under-served and fastest growing segments in the industry.

Lisa has over 250 articles published; conducts seminars on a woman’s participation in the outdoors, archery and hunting topics and holds several instructor certifications. She regularly teaches hunters education and archery classes and has become an advocate for promoting traditional outdoor recreation to families all across the United States.

She is also an avid and accomplished hunter with many big game species to her credit and is a member of POMA, SEOPA, NRA, RMEF, NWTF and DU.

About:
Shotgun Life is the first online magazine dedicated to the best in wing and clays shooting. Current advertisers include Krieghoff, Blaser, Zoli, Ithaca Gun Co., Kick-EEZ and others.

Shotgun Life has redefined the upscale shotgun market by combining compelling editorial with extensive viral marketing campaigns for advertisers. You can read Shotgun Life at www.shotgunlife.com

Sarah Palin Immortalized With Remington 870 Pump

Shotgun Life

Pikesville, MD --(AmmoLand.com)- In the shadow of Capitol Hill, a forgotten patriot consigned to America’s trash heap of the unemployed has created a new national symbol that celebrates the values Sarah Palin holds true.

A man who goes only by the name of Dale has cast Sarah Palin as the lost daughter of the World War II heroine, Rosie the Riveter – but with a twist.

Norman Rockwell’s classic 1943 Saturday Evening Post cover of Rosie shows a rivet gun in the lap of our plucky aircraft assembly-line worker during her lunch break. Dale has replaced it with a Remington 870 pump shotgun.

Dale explained in an email to us…click below to read more.

An obscure artist who only goes by Dale created a stunning poster of Sarah Palin based on Norman Rockwell’s classic Rosie the Riveter. For starters, Dale substituted Rosie’s pneumatic rivet gun with a Remington 870. The poster has sparked the ire of some liberal bloggers. Check out the full story on Shotgun Life at www.shotgunlife.com .

About:
Shotgun Life is the first online magazine devoted to the great people who participate in the shotgun sports. Our goal is to provide you with the best coverage in wing and clays shooting. That includes places to shoot, ways to improve your shooting and the latest new products. Everything you need to know about the shotgun sports is a mouse-click away.

San Antonio, TX - -(AmmoLand.com)- The joint organization of the National Skeet Shooting Association and National Sporting Clays Association (NSSA/NSCA) announce new online forums for members with the goal of sharing accurate and unbiased information about their sports while stimulating camaraderie worldwide.

The new NSSA/NSCA forums arose from an agreement between the NSSA/NSCA and Shotgun Life, the first online magazine dedicated to the best in wing and clays shooting. Under the arrangement, Shotgun Life has donated the software, hardware, and technical support to resume the organizations’ forums, which have been dormant for over two years, as part of the online magazine’s 10 shotgun forums.

The forums are available by visiting www.shotgunlife.com and clicking on the Forum tab at the top of the page. NSSA and NSCA will distribute specific instructions to their members for registering and logging on to the forums.

“With the next generation of shooters becoming much more active in skeet and sporting clays tournaments, it was time to once again bring a meaningful exchange of information to our members around the world,” said Don Snyder, Executive Director of the NSSA/NSCA. “Shotgun Life came to us with a generous proposal that helped us accelerate our goals of using the internet to help unite our members in an online global community.”

“It’s an honor to be underwriting the NSSA/NSCA forums,” said Irwin Greenstein, Publisher of Shotgun Life. “As a free, online magazine, our intent is to break down the barriers of entry to participating in the shotgun sports. Our support of the NSSA/NSCA forums is in complete alignment with the goals of these two tremendous organizations that have enriched the lives of so many shotgun owners.”

About The National Skeet Shooting Association:
Founded in 1928 and headquartered in San Antonio, Texas, the National Skeet Shooting Association is the official governing and sanctioning organization for the sport of skeet shooting. It is a not-for-profit organization owned and operated by its almost 17,000 members. For more information on the sport or the organization, visit www.mynssa.com.

About The National Sporting Clays Association:
Founded in 1989 by the National Skeet Shooting Association in San Antonio, Texas, the National Sporting Clays Association is the official governing and sanctioning organization for sporting clays in the U.S. It has more than 20,000 members and is a not-for-profit organization owned and operated by its members. For more information, visit www.mynsca.com.

About Shotgun Life:
Launched in January 2009, Shotgun Life is the first online magazine dedicated to the best in wing and clays shooting. In addition to covering all the major clays sports and waterfowl and upland shooting, Shotgun Life showcases the finest shotguns in the world, women shooters, and extensive background information about the equipment and sports to help encourage new shooters to participate. You can access Shotgun Life free of charge at www.shotgunlife.com.