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Friends of NRA announces MidwayUSA as National Corporate Sponsor for 2nd Consecutive Year in 2011

Friends of NRA

FAIRFAX, Va.--(Ammoland.com)- MidwayUSA, led by CEO Larry Potterfield, has become a Friends of NRA 2011 National Corporate Sponsor for a second consecutive year with a donation of $50,000.

The pledge will be used to provide funding for NRA Foundation programs dedicated to youth and women’s shooting sports, range development and law enforcement such as the Eddie Eagle GunSafe® program, Refuse to be a Victim® and Women on Target®.

MidwayUSA is an industry leader in shooting and reloading supplies. Founded in Columbia, Missouri, in 1977, MidwayUSA has fostered a strong commitment to Friends of NRA and the shooting sports over the years. Brenda Potterfield, co-owner and wife of Larry, has previously served as the Vice President of the NRA Foundation’s Board of Trustees.

Friends of NRA is a grassroots fund-raising program that fosters community involvement, raises money, and gives 100% of the net proceeds to qualified local, state, and national programs. Working with the NRA’s field staff, thousands of volunteers nationwide participate in the program by organizing committees and planning events in their communities.

“Since the beginning of the program, the shooting and hunting industry has been a key source of financial support in achieving fundraising goals,” said John da Silva, National Manager of Events & Marketing for Friends of NRA. “Both Larry and Brenda Potterfield, along with their business, MidwayUSA, understood the significance of our mission and have generously contributed financial support at the local and national level for the Friends of NRA program.”

Larry Potterfield was integral in the creation of Friends of NRA. The first chapter, founded in 1992 in Columbia, Missouri, held its banquet in the MidwayUSA headquarters. After nearly two decades, Friends of NRA has expanded to over 12,000 events held across the United States.

“This new corporate sponsorship program was established in 2010 with MidwayUSA being the first to contribute $50,000. We are grateful for MidwayUSA’s continued support in 2011 and look forward to expanding the opportunities with other industry leaders in the near future,” said da Silva.

“Everyone knows that Friends of NRA has been a tremendous financial success for NRA and the shooting sports programs in the states,” said Potterfield. “But often overlooked is the grassroots networking value it brings to NRA members and the NRA organization. At every event you get to see and talk with ‘Friends of NRA.’”

Visit the Friends of NRA website at www.friendsofnra.org. For more information contact Event Services Manager Jeremy Greene at (703) 267-1354 or jgreene@nrahq.org.

Visit the MidwayUSA website at www.midwayusa.com. For more information you can contact customerservice@midwayusa.com or call 1-800-243-3220.

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Mossy Oak Extends Support for NWTF with Multi-Level Sponsorship

Mossy Oak

WEST POINT, MS --(Ammoland.com)- Mossy Oak and the National Wild Turkey Federation (NWTF) are excited to announce a dramatically increased level of long-term partnership, beginning in 2011 with television and event sponsorships.

“Mossy Oak owes its roots to wild turkeys,” said Toxey Haas, Founder and CEO of Mossy Oak.

“It was the love of pursuing spring gobblers that lead me to develop Mossy Oak camo, so it is more than natural that we devote ourselves to helping spread the message of the NWTF. Mossy Oak and the NWTF have been partners for years because we share a passion for conservation, land stewardship and the outdoor legacy. We share the same vision for the outdoors and are proud to continue our support of this fine organization.”

Beginning this spring, Mossy Oak will become the title sponsor of Turkey Call TV, which Mossy Oak’s Ronnie “Cuz” Strickland will now co-host alongside Mossy Oak ProStaffer Brenda Valentine. Mossy Oak will also sponsor Get in the Game TV as well as the NWTF’s Scholarship Program. At the National Convention, Mossy Oak will have significant brand presence on the show floor and will be the title sponsor of the Poults Youth Calling Division and Jakes Junction.

“To say Mossy Oak and the NWTF are a good fit would be an understatement,” said Strickland. “Toxey Haas founded Mossy Oak because of his love for turkey hunting. The habitat, the future and well being of the wild turkey have always been priority one for the NWTF, and today that message is even louder and clearer. We are proud to partner with an organization that truly has passion combined with an unbelievable staff and an army of the most dedicated conservation organization volunteers in the nation.”

“We have a tremendous partnership with Mossy Oak and the Pursuit Channel,” said George C. Thornton, NWTF CEO.

“Thanks to the generosity of Mossy Oak, the NWTF’s television programming is now reaching into more American households than ever before. And the number of prime time airings for Turkey Call and Get in the Game have doubled for the first two quarters of 2011, which means we’ll be reaching more people with our fantastic conservation and hunting heritage message. I can’t thank Mossy Oak enough for their partnership and support.”

Turkey Call airs on Sundays at 10 p.m. EST and Get in the Game airs on Wednesdays at 9:30 p.m. EST, both on the Pursuit Channel. For a full list of air times, visit www.pursuitchannel.com. To learn more about the NWTF, log on to www.nwtf.org. For more information on Mossy Oak, visit www.mossyoak.com or call 662-494-8859.

Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, and Mossy Oak Properties.

Filed under: Conservation News, Shooting Media News by Ammoland No Comments »