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Burris Company Names Sports Marketing South as Factory Rep

Wednesday, February 8th, 2012 at 5:32 PM

To Handle Burris and Steiner Sales in the Southeast.

Burris Optics

Burris Optics

GREELEY, Colo. --(Ammoland.com)- The Burris Company is pleased to announce that Sports Marketing South will be representing both the Burris and Steiner optics brands in ten southeastern states.

Effective February 1, 2012, the new rep group will be responsible for sales to authorized dealers and distributors in Alabama, Georgia, Mississippi, Florida, North and South Carolina, Tennessee, Kentucky, Virginia and West Virginia.

Sports Marketing South has 10 sales professionals who will cover the territory for the Burris and Steiner brands with the goal of increasing and strengthening customer sales and service throughout the Southeast.

“We look forward to working with Skip Dahlstrom and his team of sales professionals,” said Rob Siemers, general manager at Burris Company. “Their long-standing relationships with distributors and key dealers throughout the southeast will help us increase our market share and significantly grow both brands.”

Steiner Optics

Steiner Optics

Founded in 1971 and headquartered in Greeley, Colorado, the Burris Company has been located in northern Colorado for nearly 40 years. The company offers a complete line of premium sports optics which includes riflescopes for hunting and competition, handgun scopes, binoculars, spotting scopes, mounts and accessories. The Greeley headquarters is also home to the North American division of Steiner, an acknowledged leader in the manufacturing of quality binoculars since 1947. In addition to the outdoor, hunting and marine markets, Steiner provides both binoculars and tactical riflescopes to military and law enforcement agencies worldwide.

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Beretta Dramatically Increases Law Enforcement Sales Presence

Tuesday, October 6th, 2009 at 6:30 PM

Beretta U.S.A. Dramatically Increases Law Enforcement Sales Presence

Beretta USA

Beretta USA

ACCOKEEK, MD --(AmmoLand.com)- Beretta U.S.A. revealed full details today of its revamped law enforcement sales force.

In 2008, Beretta U.S.A. had five employees dedicated to direct sales to law enforcement agencies, dealers and distributors. With its reorganized structure, the number of sales personnel calling on law enforcement customers has increased to thirty.

“Beretta U.S.A. offers a deep and broad line of highest quality tactical products, including the new Beretta Px4 Storm pistol, the Benelli line of tactical shotguns, the Sako TRG and Tikka T3 sniper and marksman-level rifles, and supporting services such as armorer and firearm transitional training and specialized product engineering,” noted Gary Ramey, Beretta U.S.A.’s Vice President for Sales and Marketing.

“What we needed to match these products and capabilities was a strong team of on-the-ground sales staff who could meet with the numerous law enforcement agencies, dealers and distributors throughout the country to learn more about their needs and to introduce them to our remarkable products”.

To achieve this objective, Beretta U.S.A. has hired four law enforcement sales agencies that will focus on law enforcement agency and dealer sales.

These agencies and their respective territories are:

  • Covering the East Coast is Sports Marketing South. They are headquartered in Norcross, GA. Skip Dahlstrom is president of the company, which has been in business for 25 years. The office phone number is 770-453-7787.
  • The Mid-Central region is handled by Schueler, LaFond, Spry & Associates. Robert Schueler is president of the 30 year-old company. The office headquarters is in Palatine, IL, and the office phone number is 847-991-6119.
  • Western Frontier Sales serves the Western Region and is headquartered in Jackson, CA. William Kuchan is president of the company, which has been in business for more than 8 years. The office phone number is 209-274-4800.
  • The South Central Region is covered by Owens Outdoor Sales, a 5 year-old company, which is headquartered in Bourne, TX. The president of the company is Waylan Owens. The office phone number is 830-537-4472.

Within Beretta U.S.A.
The support for law enforcement customer sales and service remains the responsibility of a dedicated team of experienced Company employees.

Len Lucas is the Manager of Law Enforcement and Defense Markets, Customer Service and Training Division. Mr. Lucas can be reached at Llucas@berettausa.com, or at (301) 283-2191, x1372. Mr. Lucas, who has been with Beretta U.S.A. Corp. for eleven years, has during that time, trained thousands of law enforcement and military personnel and firearm users. Mr. Lucas is a United States Marine with many years of active duty experience. He is a combat veteran who has participated in military operations all over the world. His duties encompassed all aspects of land, sea and air warfare applications, extensive training in various small arms, small unit tactics, demolitions, unconventional warfare and maritime operations.

Additionally, Mr. Lucas currently serves with a major Virginia Sheriff’s Office as a Sr. Patrol officer and with special units in the department.

Beretta U.S.A.’s Law Enforcement Operations Manager is Ms. Ann Ringenberg. Ms. Ringenberg can be reached at Aringenberg@berettausa.com, or at (301) 283-2191, x1306. Ms. Ringenberg has been a Beretta U.S.A. employee for ten years, serving during most of her tenure on customer service issues. Both Mr. Lucas and Ms. Ringenberg are supported within Beretta U.S.A. by a dedicated team of talented Company employees.

For additional information on Beretta U.S.A.’s law enforcement products and services, visit www.berettale.com

About:

Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.berettausa.com.

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