National Shooting Sports Foundation

NEWTOWN, Conn. –-(AmmoLand.com)-  Over the past year, the Don’t Lie for the Other Guy program — jointly developed by ATF and the National Shooting Sports Foundation — has been rolled out in several areas along the southwest border of the United States.

The campaign completed its fifth launch of the year last week in San Diego and continues to demonstrate the industry’s strong stance against illegal straw purchases of firearms.

The goal of the program is twofold: to warn residents and visitors about the severe penalties associated with illegally purchasing a firearm, and to educate federally licensed firearms retailers on how to better detect and deter potential straw purchasers.

“NSSF has for nearly a decade partnered with ATF and the Department of Justice (DOJ) Office of Justice Programs (OJP) on the Don’t Lie program. This partnership is a great example of coordination and tangible success on the federal, state and local levels and with federally licensed firearms retailers throughout the country,” said NSSF Senior Vice President and General Counsel Lawrence G. Keane.

Watch a video with testimonials from firearms retailers and ATF on the success of the program. Also, listen to a recent WCBS radio interview.

Retailers: Get Your Free ‘Don’t Lie’ Tool Kit
NSSF readily makes its “Don’t Lie for the Other Guy” retailer tool kit available for free to retailers wherever they live and do business. Retailers with multiple locations can request one for each store. Individual components of the retailer tool kit are also available upon request. Order online at www.dontlie.org or by contacting NSSF’s Cindy Brutting at cbrutting@nssf.org or 203-426-1320.

About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 4,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to www.nssf.org.