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Top Hunting and Shooting Equipment Brands for 2010

Southwick Associates

FERNANDINA BEACH, Fla. --(Ammoland.com)- Southwick Associates has announced the brands hunters and shooters purchased most frequently in 2010.

This list has been compiled from the 41,923 internet-based surveys completed by hunters and target shooters who volunteered to participate last year in HunterSurvey.com and ShooterSurvey.com polls.

In 2010, top brands included:

• Top rifle brand: Remington (17.5% of all purchases)
• Top shotgun brand: Remington & Mossberg (virtual tie with 21.5% of all purchases)
• Top muzzleloader brand: Thompson Center (31.9% of all purchases)
• Top handgun brand: Sturm Ruger (16.7% of all purchases)
• Top scope for firearms: Bushnell (17.1% of all purchases)
• Top rifle ammunition brand: Remington (25.3% of all purchases)
• Top shotgun ammunition brand: Winchester (31.9% of all purchases)
• Top handgun ammunition brand: Winchester (22.0% of all purchases)
• Top blackpowder brand: Pyrodex (38.7% of all purchases)
• Top balls, bullets, or shot brand: Hornady (28.4% of all purchases)
• Top bow brand: Matthews (17.5% of all purchases)
• Top arrow brand: Carbon Express (27.6% of all purchases)
• Top fletching brand: Blazer (15.8% of all purchases)
• Top broadhead brand: Muzzy (20.3% of all purchases)
• Top archery target brand: The Block (10.3% of all purchases)
• Top decoy brand: Mojo (12.9% of all purchases)
• Top game call brand: Primos (33.5% of all purchases)
• Top reloading bullet brand: Hornady (31.7% of all purchases)
• Top reloading primer brand: CCI (38.2% of all purchases)
• Top reloading powder brand: Hodgdon (37.8% of all purchases)
• Top binocular brand: Bushnell (33.6% of all purchases)
• Top holster brand: Uncle Mikes (19.0% of all purchases)
• Top knife brand: Gerber (15.0% of all purchases)
• Top scent or scent covering brand: Scent-A-Way, Scent Shield (14.7% of all purchases each)
• Top shooting target brand: Shoot-N-C (31.3% of all purchases)
• Top clay brand: White Flyer (51.8% of all purchases)

The marketing data presented here is a summary of a 238-page report that details consumer behavior including what products and brands are purchased, where they are bought, how much customers spend, and demographics of hunters and shooters broken out by each product category. Current information about what gear and brands hunters and shooters prefer, how many days they spend afield and what type of hunting and shooting they enjoy most is vital to businesses trying to build their customer base.

You can stay abreast of consumer buying patterns and overall market trends by purchasing an annual subscription to Southwick Associates’ monthly HunterSurvey.com, and ShooterSurvey.com reports. Reports are available for specific product categories including firearms, ammunition, blackpowder, bowhunting and archery equipment, decoys, game calls, apparel, optics and more. To purchase your subscription, contact Rob Southwick at Rob@southwickassociates.com

About AnglerSurvey.com and HunterSurvey.com

Launched in 2006, AnglerSurvey.com, ShooterSurvey.com and HunterSurvey.com is a non-scientific survey designed to help the outdoor industry, government fisheries and wildlife officials and conservation organizations track consumer activities and expenditure trends. The information above represents only a small sample of the vast amount of data collected from the complete survey results and available to government agencies, businesses, the media and other interested parties. Results are scientifically weighted to best reflect the attitudes and habits of anglers and hunters across the United States.

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Nearly Half of All Handgun Owners Plan to Apply for a CCW Permit in 2011

Southwick Associates

FERNANDINA BEACH, Fla. --(Ammoland.com)- Nearly 3 out of every 4 recreational shooters and hunters in America owns at least one handgun according to a recent survey conducted by HunterSurvey.com.

Of particular significance, however, is the finding that the handgun owners who don’t already possess a concealed-carry permit, about 40 percent said they intend to apply for one within the next 12 months.

Nearly Half of All Handgun Owners Plan to Apply for a CCW Permit in 2011

This strong interest in obtaining concealed-carry weapon (CCW) permits could mean a real demand for training and CCW-related accessories and firearms in the coming year.

“I see a real growth opportunity for qualified firearms instructors and shooting facilities in providing the training that many states require in order to secure a CCW permit,” said Rob Southwick, president of Southwick Associates, which designs and conducts the surveys at HunterSurvey.com and AnglerSurvey.com.

“Interest in CCW could also generate quite a market opportunity for companies that not only make handguns suitable for concealed carry, but also for manufacturers of accessories that serve that same market, such as holster and ammunition makers.”

Those who hunt, fish and target shoot are invited to participate in the surveys conducted on HunterSurvey.com and AnglerSurvey.com. Each month, participants who complete the survey are entered into a drawing for one of five $100 gift certificates to the sporting goods retailer of their choice.

About AnglerSurvey.com, HunterSurvey.com, ShooterSurvey.com: Launched in 2006, AnglerSurvey.com and HunterSurvey.com, ShooterSurvey.com help the outdoor equipment industry, government fisheries and wildlife officials and conservation organizations track consumer activities and expenditure trends.

The information above represents only a small sample of the vast amount of data collected from the complete survey results and available to government agencies, businesses, the media and other interested parties. Results of these non-scientific surveys are statistically weighted to reflect the attitudes and habits of anglers and hunters across the United States.

About Southwick Associates:
Southwick Associates was founded in 1989 to serve state fish and wildlife agencies, as well as the sport-fishing and hunting industries. We specialize in economic and business statistics related to fish and wildlife. Our expertise includes measuring retail expenditures by anglers, hunters, wildlife viewers and other outdoor re-creationists; quantifying the jobs, tax revenues and other economic impacts of outdoor recreation; tracking trends within outdoor industries as well as identifying major distribution channels and the overall structure of specific outdoor-related industries; and analyzing the value of fish and wildlife resources and their uses including land transactions, new business ventures, fish kills and more. Visit: www.southwickassociates.com

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