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Taurs 25PLY Pistol

Taurus Firearms

Miami, FL –-(Ammoland.com)- Taurus is revolutionizing concealed carry with the 22PLY and 25PLY. These new compacts are extremely small and lightweight.

The Taurus 22PLY and 25PLY in polymer frames make the already light guns into super-light guns weighing only 10.8 oz.

Both models feature a blowback action and tip-up barrel design for the added convenience of not having to rack the gun before shooting. The reverse fish-scale serrations on the slide add to the sleek look of the gun.

The extended magazine base and full body contouring provides a larger, improved and more comfortable grip. The trigger guard is designed for added finger purchases.

The magazine release is conveniently located on the trigger guard for quick changes. Taurus is constantly mindful of safety and has incorporated the magazine disconnect and a manual safety on the 22PLY and 25PLY.

22/25 PLY Specs

• Caliber: .22 LR or .25 ACP
• Action: DAO
• Frame: Polymer Frame with Steel inserts
• Barrel: Tip-Up barrel (for convenience and safety)
• Finish: Matte Black or Stainless Steel
• Sights: Front/Rear –Fixed
• Weight: 10.8 oz.
• Capacity: 8+1 (.22 LR) or 9+1 (.25 ACP) Overall
• Length: 4.8” Grips: Polymer

Taurs 22PLY Pistol

About Taurus:
Taurus International Manufacturing, Inc. is proud to be the U.S. importer of all Taurus brand firearms manufactured in Brazil and to be the manufacturer of the model PT-22, PT-25, PT-732 and PT-738 pistols made here in the US. Taurus International services all Taurus brand firearms under the LIFETIME REPAIR POLICY as well. For additional information about Taurus, visit www.taurususa.com. High-resolution images are available at www.taurusdownloads.com.

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Taurus Firearms to Strengthen Marketing Strategy for 2012

Taurus 22NGR Pistol

Taurus Firearms

MIAMI --(Ammoland.com)- Taurus announced today that it would expand its strategic marketing efforts during 2012 to reinforce its commitment to quality and innovation in the marketplace and to further drive growth in the brand.

The announcement also notes an expanded role by its marketing agency, Chevalier Advertising, in spearheading the enhanced marketing efforts. Media Direct will champion the public and media relations segment for Taurus.

“With the significant growth that Taurus has experienced in the past five years, we realize the need to focus on the crucial components of marketing in growing our brand,” said President and CEO, Mark Kresser.

“Our combined marketing team will be key to developing and executing a new integrated marketing plan for both the Taurus and Rossi brands.”

Chevalier Advertising, Lake Oswego, OR, has worked with Taurus and Rossi during the past five years developing the brands as well as creating all advertising and promotional materials.

Media Direct, Erie, PA will handle all media inquiries and press materials, including firearms samples and related requests.

With a rich history that began in Porto Alegre, Brazil more than sixty years ago, Forjas Taurus, S.A. has become a diversified, international company celebrating its resounding success as one of the world’s leading small arms manufacturers. In 1941 the company produced its first revolver, and in 1984 changed the industry forever by offering customers an unqualified LIFETIME REPAIR POLICY™, posting record growth every year since. Taurus brand firearms manufactured by Forjas Taurus are imported into the U.S. and serviced by Taurus International Manufacturing, Inc. For additional information about Taurus, visit www.taurususa.com. High-resolution images are available at www.taurusdownloads.com.

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