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Benelli On Assignment Wins 2011 Telly Award

Benelli USA

ACCOKEEK, MD --(Ammoland.com)- Benelli USA is proud to announce that Benelli On Assignment (BOA) has received a Telly at the 32nd Annual Telly Awards.

BOA was recognized for its 2011 promo video, which presents an action-packed, “sizzle reel” look at the new shows for the 2011 season.

With nearly 11,000 entries from all 50 states and numerous countries, this year’s Telly Awards has been one of the most successful and competitive in the long history of the Telly Awards.

Benelli On Assignment, now in its fifth season, is an original program from Benelli TV, airing on Outdoor Channel.

The show teams BOA host, Joe Coogan with editors, writers and photographers from national publications to field test and showcase Benelli USA products at top hunting spots around the world.

Benelli On Assignment Wins 2011 Telly Award

From Argentina’s spectacular dove-filled skies, to North America’s deer woods and waterfowl-packed marshes and wetlands, to the African plains, BOA presents the very best in hunting adventure and excitement.

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Founded in 1979, the Telly Awards honor outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. A sample of winners includes: Turner Studios, The Goodyear Tire & Rubber Co., FOX SPORTS NET, Nickelodeon, Bass Pros Shops Film & Video Productions, Lockheed Martin, Walt Disney Parks & Resorts, Outdoor Channel and Time Warner Cable.

“Among a multitude of outdoor shows for viewers to choose from, Benelli On Assignment is a quality show we’re proud to air on Outdoor Channel.” said Stephen McKelvain, Benelli USA’s VP of Marketing & Communications. “Our aim has always been to produce a show that’s unique and compelling enough to draw viewers by entertaining them and at the same time informing them. We want to show viewers the world of wonderful opportunities available to them where our products will enhance their experience.”

Tune in to Outdoor Channel to see BOA airing Mondays at 1:30 pm (EST), Fridays at 9:00 am (EST) and Saturdays at 11:30 am (EST).

For the latest Benelli TV news and product information visit www.benelliusa.com and www.benellitv.com

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Federal Premium Wins Two Telly Awards for Black Cloud Ammunition Video

FederalPremium.com

ANOKA, Minn. --(Ammoland.com)- Federal Premium Ammunition has won two Telly Awards for 2011. Federal’s video illustrating the strong performance of its unique Black Cloud FS Steel line of ammunition was voted a winner by the Telly Council, a top group of outdoors marketing professionals.

The video won a Silver Telly Award in the non-broadcast public relations category and a Bronze Telly Award in the outdoor/environmental in-store category.

One Video, Two Telly Awards
Federal Premium’s Black Cloud Family video is an educational and informative piece. It was created to highlight Federal’s newest Black Cloud FS Steel High Velocity offering and the entire Black Cloud family. View the video illustrating the effectiveness of Black Cloud ammunition online, at www.youtube.com/FederalPremiumAmmo#p/c/A9FC2C08A491B28A/4/9sry_k0Lm04.

The video demonstrates the unique design and construction of these shells with striking graphics that parallel Black Cloud’s “Drop Ducks Like Rain™.” tagline. Viewers gain an understanding of what comprises Black Cloud loads with a breakdown of the powerful payload mix of FLITESTOPPER (FS) Steel and Premium® Steel, and the proprietary FLITECONTROL wad. All to help deliver unmatched performance in the industry.

Compelling Examples
Hi-resolution footage of actual impact on a duck provides a comprehensive look at this innovative ammunition—in action. Slow-motion clips allow viewers to actually see the FLITECONTROL wad separate from a controlled shot string.

The video is available on the federal premium website, at www.FederalPremium.com/videoplayer/default.aspx, at Federal’s channel on YouTube: www.youtube.com/FederalPremiumammo and also in-store near ammunition displays. It’s a great way for hunters to see how Black Cloud is different and why it performs above and beyond the competition.

“We’ve taken a unique approach to marketing our Black Cloud line,” said Director of Marketing Jason Nash. “Our team has developed an advanced campaign that infuses the ground-breaking design of these shells with the endorsement of Duck Commander

Phil Robertson. The performance Black Cloud achieves in the field is unmatched—and we want to convey that to our customers in an innovative way. The Telly Awards are a great benchmark for our team and we’re proud to be honored within the industry.”

Positive Industry Recognition
The Telly Awards honor the finest video and film productions and work created for the Web. Top industry professionals from agencies, manufacturers and corporations across the globe make up the voting Telly Council. These marketers view more than 13,000 entries each year—and have been for the last 32 years.

To view the video, other Federal Premium videos, or search through the entire lineup of Federal Premium Ammunition, please visit www.FederalPremium.com.

About Federal Cartridge Company
Headquartered in Anoka, Minnesota, Federal Cartridge Company has been providing hunters and shooters with high-quality rimfire, centerfire and shotshell ammunition since 1922. It pioneered the Premium category of ammunition and is part of the world’s leading ammunition manufacturer, ATK Security and Sporting. For more information on Federal, visit www.FederalPremium.com.

Filed under: Ammoland TV, Ammunition News, Shooting Industry News, Shooting Media News by Ammoland 1 Comment »