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The North Face Explore Fund Awards Grant To Tennessee Wildlife Federation

Tuesday, December 6th, 2011 at 3:28 PM

Tennessee Wildlife Federation’s Great Outdoors University Supports National Effort to Increase Youth Outdoor Participation.

Tennessee Wildlife Federation's Great Outdoors University

Tennessee Wildlife Federation's Great Outdoors University Supports National Effort to Increase Youth Outdoor Participation.

Tennessee Wildlife Federation

Tennessee Wildlife Federation

NASHVILLE, Tenn. --(Ammoland.com)- The North Face has awarded a $2,500 grant to the Tennessee Wildlife Federation’s Great Outdoors University (GOU) program, which will help low-wealth children and families explore the outdoors. Since 2006, GOU has provided meaningful outdoor experiences to more than 8,000 inner-city children in Memphis and Nashville through day and weekend camping, fishing and nature trips.

The Tennessee Wildlife Federation (TWF) was selected from hundreds of applications because of the GOU program’s success in reaching kids who otherwise wouldn’t have the opportunity to experience Tennessee’s great outdoors. In the final grant cycle of 2011, The North Face awarded $125,000 in Explore Fund grants to 51 projects, helping more than 30,000 kids connect to nature.

“The children participating in trips through Great Outdoors University are being introduced to a whole new realm, and it’s impacting their lives and building an appreciation for the natural world that will carry into adulthood,” says Sonya Wood Mahler, TWF’s Great Outdoors University program manager.

“We hear over and over from our program partners that these are life-changing experiences for the kids, and only through the support of organizations like The North Face are we able to do it. Many of the kids tell me it is the best day of their lives!”

Great Outdoors University was launched as a pilot program in 2006 in Memphis by TWF Board Member Peter Schutt. GOU was designed as an outdoor experience and education program that provides ongoing, hands-on outdoor and nature programming for free to low-wealth, at-risk children and youth. GOU participants come from partnering organizations that include outdoor education in their efforts. In Memphis, for example, GOU has partnered with the Boy Scouts of America’s ScoutReach program (ensuring that all young people have an opportunity to join Scouting, regardless of their circumstances) and Girls, Inc. (dedicated to inspiring all girls to be strong, smart and bold).

GOU has filled a niche that helps these organizations fulfill their mandates to provide outdoor education in their service to children and youth. The program was expanded to Nashville in the spring of 2009. In 2011, Schutt became the first Tennessean ever to be named the National Wildlife Federation’s Volunteer of the Year. Since its inception, this program has touched the lives of more than 8,000 youth participants.

Key program support comes from the Memphis Daily News, the Maddox Charitable Trust, the Memorial Foundation and the Cracker Barrel Foundation, among others.

“We believe in the importance of bringing youth together from diverse backgrounds and providing them with opportunities to get outdoors,” said Ann Krcik, director of Outdoor Exploration at The North Face. “We support organizations that work to create these opportunities for youth because we’ve seen firsthand how these programs can ignite a passion for the outdoors and teach them the importance of protecting the places we play for generations to come.”

To learn more about the Tennessee Wildlife Federation and the Great Outdoors University program, visit www.tnwf.org. To learn more about all of the Explore Fund grantees and to keep up on their progress visit, www.planetexplore.com/explorefund and www.twitter.com/TWFoutofdoors.

About The Tennessee Wildlife Federation
Founded in 1946, The Tennessee Wildlife Federation is dedicated to the conservation, sound management and enjoyment of Tennessee’s wildlife and natural resources for current and future generations through stewardship, advocacy and education.

About The North Face Explore Fund
The North Face® Explore FundTM is a grant program committed to supporting non-profit, community organizations that break down the barriers preventing children and families from experiencing the outdoors. The Explore Fund, administered by The Outdoor Foundation, finds, engages and provides funding for new partners that help further the mission of inspiring the next generation of explorers and conservationists by helping them discover nature’s playground.

About PlanetExplore
PlanetExplore is an online community founded by The North Face, powered by partner organizations that share a passion for the outdoors, and designed to help individuals and families learn about and participate in outdoor activities and events in their area. PlanetExplore is a portal to the outdoors designed to inspire and enable people of all ages to become regularly active outside, and to enjoy the benefits gained through a connection to nature.

For more information, please visit: The Explore Fund at www.explorefund.com or PlanetExplore at  www.planetexplore.com

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Outdoor Industry Association & The North Face Kick Off Outdoor Retailer Summer Market 2010

Friday, July 30th, 2010 at 1:41 PM

Outdoor Industry Association & The North Face Kick Off Outdoor Retailer Summer Market 2010
The Focus is on Connecting Youth to the Outdoors and Secretary of the Interior Ken Salazar and Nancy Sutley, Chair of the White House Council on Environmental Quality Scheduled to speak August 3, 2010.

Outdoor Industry Association

Outdoor Industry Association

BOULDER, CO --(Ammoland.com)- Outdoor Industry Association (OIA) and The North Face today announced the industry breakfast in conjunction with the Outdoor Retailer trade show Tuesday, August 3, 2010 from 7:00 – 9:00 a.m. in the Salt Lake City Marriott Ballroom with special guests Secretary of the Interior, Ken Salazar and Nancy Sutley, Chair of the White House Council on Environmental Quality, scheduled to speak.

“Secretary Salazar created one of the nation’s foremost open space, trails and parks programs in Colorado and is dedicated to establishing a well-funded and robust conservation and recreation program at a federal level.” said Frank Hugelmeyer, president and CEO of OIA.

“Secretary Salazar’s leadership also ensured that the America’s Great Outdoors Initiative is a priority on President Obama’s agenda. A presidential focus on the importance of outdoor recreation is unique in recent history and an opportunity the outdoor industry needs to embrace and support with all our enthusiasm and bright ideas.”

Nancy Sutley, Chair of the White House Council on Environmental Quality (CEQ) serves as the principal environmental policy adviser to President Obama and is one of the principals leading President Obama’s Great Outdoors Initiative. Nancy has dedicated her life to environmental protection and formerly served President Clinton as a special assistant to the EPA Administrator in Washington, D.C.

“The North Face believes that a strong connection to the outdoors will lead to the protection of our natural landscapes and is dedicated to inspiring the next generation of explorers and conservationists,” said Steve Rendle, president of The North Face and VF Outdoor Americas.

“We are honored that Secretary Salazar and Chairwoman Sutley are joining us to share President Obama’s vision on how to ensure that the voice of youth and the outdoor recreation industry support the president’s vision for a 21st century conservation strategy.”

Please join us for this semi-annual event held at each Outdoor Retailer trade show. Space is limited; RSVP requested. Register here.

Listen-in available, information:

  • Where: Downtown Marriott Ballroom
  • When: 8:15 a.m. MDT
  • Maura Lansford, SOAR Communications, cell 817.929.8123

About Outdoor Industry Association
Outdoor Industry Association (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous, Outdoor University®, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information go to www.outdoorindustry.org or call 303.444.3353.

The North Face
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.

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