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Sportsman Channel Renews Distribution Agreement with Time Warner Cable

Sportsman Channel

Sportsman Channel

New York, NY –-(AmmoLand.com)- Sportsman Channel, the premiere hunting, shooting and fishing network, announced it has signed a multi-year renewal agreement with Time Warner Cable.

The agreement continues the partnership between Time Warner Cable and Sportsman Channel for carriage of the network, and allows for carriage of video-on-demand programming.

“We’re thrilled to renew our agreement with Time Warner Cable allowing us to continue to bring Sportsman’s dynamic programming service to Time Warner Cable’s customers across America,” said Willy Burkhardt, president of Sportsman Channel. “We have our strongest programming lineup in our history, delivering not only our traditional category-leading shows but also innovative and fresh programming concepts that allow us to continue to better serve the information and entertainment needs of Sportsmen.”

“We strive to provide our loyal viewers with high-quality and entertaining content across our three programming pillars of hunt, shoot and fish,” said Jeff Paro, CEO of InterMedia Outdoors, parent company of Sportsman.

“This deal highlights a year of aggressive expansion for the network. We are leveraging our strengths as the largest magazine publisher, the largest online network, and the largest TV producer in the outdoor category to make Sportsman the preeminent channel in the space.”

About:
Launched in 2003, Sportsman Channel is the only television and digital company fully devoted to the more than 82 million sportsmen in the United States, delivering thousands of hours of the most entertaining and educational hunting, shooting and fishing programming available. Sportsman Channel is currently available in 18.5 million homes. Acquired by InterMedia Outdoors Holdings in 2006, Sportsman Channel is now a part of the nation’s largest multimedia company targeted exclusively to serving the information and entertainment needs of outdoors enthusiasts. For more information, visit www.thesportsmanchannel.com.

About:
InterMedia Outdoors, Inc. is the largest media company in the outdoor-enthusiast category, exclusively serving the information and entertainment needs of outdoors enthusiasts, with the largest network of websites dedicated to hunting, shooting and fishing; a portfolio of 15 magazines including powerful brands such as Petersen’s Hunting, North American Whitetail, Guns&Ammo, In-Fisherman, Fly Fisherman, and Florida Sportsman; syndicated radio programming; 23 market-leading television productions, the largest library of outdoors television programming and Sportsman Channel, the only television network dedicated exclusively to hunting, shooting and fishing.

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Outdoor Channel Reels In New York & New Jersey Viewers Through Distribution Agreement With Time Warner Cable
Compelling HD Outdoor Programming Now Available in Largest U.S. Market.

Outdoorchannel TV

Temecula, Calif. –-(AmmoLand.com)- Outdoor Channel Holdings, Inc. (NASDAQ: OUTD), America’s leader in Outdoor TV, today announced that its fishing, hunting and adventure programming is available for the first time to Time Warner Cable HD (high-definition) subscribers in the nation’s largest market, New York City, Mount Vernon (New York), and New Jersey.

The addition of Time Warner Cable’s New York and New Jersey systems to Outdoor Channel’s distribution adds a significant number of homes to the already robust subscriber base that has access to Outdoor Channel in HD.

“This agreement further solidifies Outdoor Channel’s category leadership,” said Tom Hornish, COO for Outdoor Channel. “We continue to make strategic investments in quality programming that we are delivering to a growing base of loyal viewers who demand the visual clarity of the great outdoors in HD. Outdoor Channel is currently the only full-time outdoor network with a robust HD offering, and this launch in the number 1 media market is evidence that our investment is paying off.”

Added Randy Brown, Senior Vice President of Affiliate Sales & Marketing, “Outdoor Channel is excited to give those living in such a densely populated urban area the ability to watch some of their favorite outdoor activities in high quality, entertaining shows such as “Monster Fish,” “Savage Wild,” “Ultimate Match Fishing” and “The Best Defense: Survival–all in HD.”

This deal broadens the existing distribution partnership between Time Warner and Outdoor Channel with the addition of the network’s HD programming in the largest broadcasting market in the United States. In March, Time Warner and Outdoor Channel renewed their affiliation agreement across more than 150 markets to maintain their distribution partnership for the Outdoor Channel network’s standard definition, high-definition and video-on-demand programming.

About Outdoor Channel Holdings, Inc.
Outdoor Channel Holdings, Inc. owns and operates Outdoor Channel, America’s leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America’s largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com

Nielsen Media Research Universe Estimates for Outdoor Channel
Nielsen Media Research is the leading provider of television audience measurement and advertising information services worldwide. Nielsen estimated that Outdoor Channel had approximately 31.2 million cable and satellite subscribers for September 2009. Please note that this estimate regarding Outdoor Channel’s subscriber base is made by Nielsen Media Research and is theirs alone and does not represent opinions, forecasts or predictions of outdoor Channel Holdings, Inc. or its management. Outdoor Channel Holdings, Inc. does not by its reference above or distribution imply its endorsement of or concurrence with such information.

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