AmmoLand.com

Over 50 Outdoor Companies Meet The Media Next Week

Professional Outdoor Media Association Annual Business Conference

Professional Outdoor Media Association

OGDEN, UTAH --(Ammoland.com)- Browning, Mossy Oak, RAM Trucks, Simano, Hobbie Cat, UnderArmour, Brownells, National Shooting Sports Foundation, NRA, Sportsman Channel and the Mule Deer Foundation are just a few of more than 50 companies that will interacte with hunting, shooting, fishing, boating, trapping and camping journalists next week.

The industry professionals and traditional outdoor sports journalists are gathering at the Professional Outdoor Media Association (POMA) Annual Business Conference in Ogden, Utah, Aug. 10 – 13, 2011.

During the event, attendees benefit from:

• More than 25 business-building educational sessions
• Three product-related information and hands-on testing events
• Editorial content generation – print, broadcast, visual and Internet
• Unparalleled networking opportunities
• Incredible auctions and raffles

“The POMA Business Conference is the premier event for companies who want to connect and interact with the most renowned outdoor communicators in the industry,” says Vickie Gardner, vice president of Alpen Optics.

“If you’re looking to grow business, build relationships with the media and keep pace with new media and business skills, there’s no better place to do so than the POMA Business Conference.”

From a media perspective, journalists also herald POMA as the best media conference in the industry. Tom Opre, owner of Tahoe Films says POMA is critical to his business success.

“The conference allows me to build long-term relationships with the top outdoor communicators and proactive, outdoor product manufacturers,” Opre reports. “These relationships are the bedrock of Tahoe Films’ success. Plus, cutting-edge, educational seminars offer real-world insight on how to make the business more productive.”

For more information on POMA and the annual business conference, visit POMA’s website at http://professionaloutdoormedia.org

Contact: Laurie Lee Dovey, POMA, lldovey@professionaloutdoormedia.org, 814-254-4719.

Filed under: Shooting Industry News, Shooting Media News by Ammoland No Comments »

Professional Outdoor Media Association Communications & Marketing Webinars

Professional Outdoor Media Association

Johnstown, Pa. –-(Ammoland.com)- The Professional Outdoor Media Association (POMA, www.professionaloutdoormedia.org) announced a new webinar service focused on journalists and communications and marketing professionals.

The service kicks off with the webinar “News Flash – You Need an Online Newsroom” slated for March 23, 2011 from 3-4 p.m. EST. The first webinar is available at no charge, but space is limited.

Register now for the “News Flash – You Need an Online Newsroom”.

Go to: www.professionaloutdoormedia.org/node/2068

Beginning with the April webinar, POMA members may enjoy the sessions at no cost. Non-members may attend for a minimal fee of $20 per 30-45 minute webinar or may choose the option of signing up for a subscription bundle, six or more webinars, and pay just $10 per event.

POMA unveiled a schedule of monthly webinars for the remainder of 2011 but also explained webinars will be added if/when issues, legislation or other factors call for immediate attention.

To be alerted of additional webinars, sign up for the POMA News & Releases e-mail service at: www.professionaloutdoormedia.org/node/763

2011 Webinar Schedule

• March: Online Press Rooms. Communication guru and POMA Board Member Tammy Sapp reveals recent media survey data related to what makes a great online newsroom. She’ll reveal how some businesses are failing and how others are succeeding with their online newsrooms.
• April: Getting the Most out of Your POMA Membership. Posting news, updating profiles, directory searches and downloads. Plus 10 tips from veterans on how they use POMA to make more money.
• May: Do You Have an App(etitie) for Business? Hear from 2011 POMA Annual Business Conference presenter Jim Goldstein. Jim will discuss mobile apps and why you need one, as a preview to his conference sessions.
• June: Posting News to the POMA Website. (Members Only) Sure, you send press releases to everyone in the outdoor industry, but if recipients aren’t e-mail focused that day or are in the field, your message may be missed. Back up your marketing efforts by posting news and releases through the POMA website. News and uploaded is immediately posted to the website and accessible to members and the public. In addition, each News item or release is included in the next weekly issue of POMA Briefs. News and release also are highlighted on POMA’s social media sites. And guess what – it’s a free service to members.
• July: Vocus Keyword Searches. Want to know what bloggers are talking about? Want to search social media for mentions of your company or a list of specific keywords? Wonder what bloggers are saying about hunting, fishing or the shooting sports? Then learn more about POMA’s new Social Media & Blog Search Service.
• August: So You Want to Become an Outdoor Broadcaster, Videographer or Writer? Veteran industry journalists tell you how to get started and what it takes to become successful.
• September: Monetize Your Blog. Three panelists will each share five tips on how to monetize a blog. They’ll touch on everything from honing blog focus to entice advertisers, to growing readership, selling products to readers and much more.
• October: Connecting with the Media. If you expect membership in an organization like POMA, or exhibiting at a major tradeshow or an online newsroom to be the magic potions that generate ink for your company, forget it. Here hard-core journalists tell you what it takes to get their attention, work with them on projects and see resulting coverage.
• November: Working Trade Shows Effectively. Along with the New Year, comes the blistering outdoor-industry trade-show season. During this webinar, veteran journalists will share their work plans for success. They’ll discuss advance planning, time management, splitting up the load, working with interns/apprentices, finding stories others won’t and more.
• December: Damn Finances. What freelancers/independent contractors can do now to make tax time more manageable, and less, well, taxing.

POMA Mission
The Professional Outdoor Media Association is a group of individual communicators and Corporate Partners who believe in, defend, support and promote the heritage of hunting, fishing, shooting and traditional outdoor sports through writing, photography and other means. By doing so, members hope to educate the general public about these sports and encourage more participation in them. The organization serves the membership by helping members grow professionally, improve their skills, better their working environments and enhance their businesses. www.professionaloutdoormedia.org

Filed under: Shooting Industry News, Shooting Media News by Ammoland No Comments »