Carl Zeiss Sports Optics TERRA ED Binoculars is a new line of binoculars that combines the benefits of quality German engineering and design with the performance and features you’ve come to expect from ZEISS…
Optics
Colt Partners With Leupold & Stevens To Offer Premium AR Scope Line
Colt’s Manufacturing Company LLC has partnered with well-known optics manufacturer Leupold & Stevens to assemble a co-branded riflescope line specifically optimized for Colt firearms and the AR platform…
ATN’s New OTS-X Series of Thermal Imaging Viewers for Sportsmen
The most affordable handheld thermal viewer manufactured by ATN is available in 4 resolutions…
U.S. Optics to Introduce Versatile SR8 RifleScope at 2013 SHOT Show
Lightweight Scope Offers Exact Dimensional Accuracy in Low-Profile, Durable Package…
Meopta USA Retains Shannon Jackson Public Relations
Meopta USA today announced it has retained Shannon Jackson Public Relations (SJPR) as its PR agency of record…
Vortex Adds 65mm & 50mm Models To The Razor HD Spotting Scope Series
Razor HD Spotting Scopes: Vortex added much-asked-for 65 and 50 mm models to its world renowned Razor HD line of spotting scopes…
Vortex Optics Razor Binoculars Get New 50mm Additions In 2013
Razor HD Binoculars: 2013 brings with it the addition of 10×50 and 12×50 models to Vortex’s incredibly popular Razor HD line of binoculars…
SHOT SHOW 2013: Meprolight Introduces NEW NOA NYX 3X Thermal Sight & More
Meprolight – a leading manufacturer of electro-optic systems for armed forces, law enforcement agencies, and civilian markets – will present its expanded portfolio at the Shot Show, January 15-18 2013…
Carl Zeiss Introduces the New CONQUEST HD5 Riflescope Line with 5x SuperZoom
Designed for today’s demanding hunters, the CONQUEST HD5 Scopes feature a superior 5x variable magnification range, new ballistic lockable turrets and redesigned RAPID-Z ballistic reticles…
Leupold Tactical Delivers Mark 6 1-6x20mm Scope for Soldier Enhancement Program Evaluation
Leupold’s Tactical Optics division has delivered 351 Mark 6 1-6x20mm optics to Ft. Stewart, Ga., as part of the Soldier Enhancement Program…
Redring, Makers Of The Optical Shotgun Sight, Partner With Covey Sales & Marketing
Covey Sales & Marketing will be representing the Redring brand throughout the Midwestern, United States to sporting goods retailers and wholesalers…
American Technologies Network Interactive Catalog Takes Guesswork Out Of Buying Night Vision Gear
Simple, Intuitive, Online Tool Gives ATN Customers the Edge in Smart night vision Purchase Choices…
Matt Bates Joins Bushnell as Optics Product Manager
Bushnell Outdoor Products, an industry leader in sports optics and outdoor accessories for more than 60 years, has announced the hiring of Matt Bates as product manager for the binocular and spotting scope product categories.
Nikon Coyote Special Riflescope
From Nov. 22, 2012 through Jan. 10, 2013, Nikon is offering a $30 Instant Savings with the purchase of a Nikon Coyote Special riflescope…
Steiner Binoculars Take Top Honors With Optics Planet
This week, Steiner Optics was awarded the coveted 2012 Optics Planet Brilliance Award for Binocular Brand of the Year…
Redring USA Signs With Laura Burgess Marketing For PR & Marketing Communications
Redring USA LLC, importer and distributor of the truly innovative Redring optical shotgun sight, has signed with Laura Burgess Marketing (LBM) to help expand the brand name into the American market…
Shedding Some Light on Reasons For Lasers
Something happened two months back that made me change my everyday carry gun. The “something” was coming home after work to find a strange car in my driveway.
Binocular Buying Guide
Lets look at some key things to consider when purchasing new binoculars.
LaserLyte Celebrates 25 Years as a Leader in Micro-Laser Technologies
LaserLyte Founder Larry Moore led the way for lasers in shooting sports. The next generation, with Aaron Moore, continues to revolutionize the way customers use lasers for skills and protection.
Swarovski Optik North America Announces New Eastern Sales Force Hires
SWAROVSKI OPTIK NORTH AMERICA has announced the hiring of four new sales representatives to join their direct sales force for the Southeast, South, Central and Northeast territories…
Carson Introduces The C6 Series Of Screen And Lens Cleaners
Carson is proud to introduce a new series of patent-pending lens and screen cleaners branded C6. ..
Check Out Newest Kowa Binos & Meet Celebs at the 2012 SHOT Show
Stop by Kowa’s booth # 614 to see its two newest binoculars and to visit with TV show celebrities during the 2012 SHOT Show at the Sands Expo and Convention Center in Las Vegas…
Aimpoint Micro Review
If you don’t think that high quality glass is important on a red dot, then you just have not ever used a really good red dot before. ..
Crimson Trace Tips Off AmmoLand Readers On Free Ammo
That is cool but wait…if you leave a review of their products, your name goes in the hat on Friday for a thousand rounds of free 9mm, 40s&w or 45acp ammo – your choice…
Bushnell Sport 850 Laser Rangefinder Offers Performance & Value
The popular laser rangefinder offers high-performance and a host of valuable features for hunters and shooters…
ATN ThOR-320 Thermal Imaging Weapon Sight
Advanced technology made for the U.S. Military and LE now available for security and personal defense…
Burris Launches New Tactical Riflescope Line – MTAC Scope Series
Recognizing the explosive growth in 3-Gun competition shooting, Burris has developed a new line of riflescopes built to deliver precision, performance, versatility and shooter confidence…
Swarovski Optik North America Announces Universal Tripod Adapter
SWAROVSKI OPTIK NORTH AMERICA announces their new Universal Tripod Adapter (UTA). The UTA allows the user to hold any binocular perfectly steady on a tripod mount…
Big Savings On Nikon Action Series Binoculars
For a limited time, November 24-30, Nikon will offer a $40 instant savings on their 10×40 Action Series binocular…
Nikon ProStaff 3-9×40 Riflescope Available in Realtree APG
Nikon ProStaff 3-9×40 Riflescope, available in Realtree APG , features a technology upgrade that will satisfy even the most demanding of hunters…