Trijicon has added highly anticipated green dot reticle options into the Reflex line of products, resulting in the ideal combination of speed and accuracy…
Optics
Aimpoint Launches New Carbine Optic
Aimpoint is excited to announce the introduction of a new sight designed specifically for modern sporting rifles such as the AR-15.
Leupold BX-3 Mojave Binoculars Named Editor’s Choice by Petersen’s Hunting
The BX-3 Mojave 8x32mm is a great choice for minimalist hunters who like to get close and personal before shooting, the editors wrote…
Swarovski Optik North America Announces New STR 80 Spotting Scope
Offering HD optics and an illuminated reticle, the STR 80 is excellent for estimating distance and will allow you to see targets at long range.
Night Optics Introduces the Panther C Thermal Clip-On Sight
The Panther C Clip-on sight integrates Night Optics signature engineering elements with cutting edge thermal imaging technology to deliver a powerful, intuitive and easy to use system…
Inteliscope Becomes a FLIR ONE Shooting Sports Authorized Reseller
Mount The Revolutionary FLIR ONE and iPhone Directly on a Firearm Using the InteliscopePRO mount and Detect Hotspots in Complete Darkness…
Leupold Celebrates All-American Craftsmanship with a Gift for You
Leupold will send a Limited Edition, American-made Carhartt jacket, featuring the Leupold medallion embroidered on the chest, to everyone who buys an American-made VX-3, VX-3L or VX-6 riflescope…
Team Bushnell Tactical Pro Bryan Sikes Triumphant at K&M Precision Rifle Competition
Setting his sights on a top finish,Team Bushnell Tactical/GA Precision Pro Bryan Sikes shot through heat, high humidity, rain showers and heavy mirage to win…
EOTech Offers a Trade-In Program for U.S. Law Enforcement Agencies Nationwide
This program will provide law enforcement officers and agencies with credits ranging from $100.00 to $225.00, when trading in an old agency-approved optic for a new EOTech Holographic Weapon Sight…
SureFire Releases X400 Ultra WeaponLight with Green-Laser Sight
This latest X400 Ultra model features a high-visibility green-laser sight instead of the red-laser sight found on the best-selling original X400 Ultra…
BSA Optics Unveils The BSA 17 Super Mag Scope Series
The new scopes were designed specifically for the Winchester 17 Super Mag Cartridge and feature a patent pending drop compensation reticle engineered for the 20gr. and 25gr. bullet…
New Optisan CX6 RifleScope Redefining Tactical Precision
The Optisan CX6 Precision Tactical Riflescope with patented MS3 glass etched reticle was developed for extreme tactical use and 3-gun competition…
Bushnell Lynx Night Vision Binocular Offers Improved Viewing Performance
Bushnell, an industry leader in high performance sports optics for 65 years, has introduced the new Lynx 2.5x 40mm night vision binocular…
How To Zero Your AR15
Today we’re going to do complicated math talking about zeros, trajectories, and gravity. Fortunately we will not be talking about shooting in zero gravity as bullets would fly forever…
Crimson Trace’s New Pocket Product Guide Makes Selection Simple
Crimson Trace, the recognized industry leader in laser sighting systems and tactical lights for firearms, has released a new pocket-sized guide to help customers select the best product for their firearm…
ZEISS Honors Dad With Huge Father’s Day Savings
In celebration of Father’s Day this year ZEISS is offering a $50 consumer instant rebate on the award winning TERRA ED binoculars and TERRA 3X riflescopes…
Nikon Engineers New 30mm Riflescope For .300 AAC Blackout
Nikon has developed the all-new M-300 BLK riflescope to maximize the effectiveness of the .300 AAC Blackout cartridge while using both supersonic and subsonic ammunition…
Outdoor Life Names Best New Rifles, Shotguns, & Hunting Optics
The magazine’s test team spent a week compiling data & testing each piece of gear extensively to produce the most comprehensive & objective rankings in the industry for new guns & optics…
Crow Shooting Supply Now Distributing Full Line of EOTech Products
Crow Shooting Supply is proud to announce it is now offering the full-line of EOTech holographic weapon sights, magnifiers, weapon lights, thermal and night vision products…
Bushnell Elite Long Range Hunting Scope Offers Versatile Magnification Range
Bushnell, an industry leader in high performance sports optics for 65 years, has introduced the Elite Long Range Hunting Scope…
Meopta Introduces the MeoPro HD Binocular Series
This next generation MeoPro binocular line features advanced fluoride HD optics and is available in 8×32, 10×32, 8×42 and 10×42 models…
Meopta Introduces the MeoPro HD 80 Spotting Scope
This sleek new spotter features an 80mm fluoride objective lens and MeoBright ion-assisted multi-coatings for outstanding performance in low-light conditions…
Leupold BX-1 McKenzie Binoculars Delivers Performance at a Value Price
Leupold introduces the BX-1 McKenzie series of binoculars, which provides rugged, dependable performance at an affordable price…
Burris Eliminator 3 Riflescope
Burris, the unequivocal expert in ballistic laserscope technology, is proud to introduce a sleek and compact model to the Eliminator family – the new 3x-12x-44mm Eliminator III..
Truglo Introduces The Gobble-Stopper Triton Site Series
TRUGLO Inc., manufacturer of the world’s most advanced line of sights and accessories for the shooting sports industry, announces the GOBBLE•STOPPER TRITON SERIES by TRUGLO…
Crimson Trace Offers Laserguard for Remington R51 Pistol
The innovative Laserguard LG-494 — with a red laser diode — is the result of behind-the-doors details shared during the handgun’s development stage…
ZEISS Expands the TERRA 3X Line with 50mm Riflescopes
Carl Zeiss Sports Optics, the world’s leading manufacturer of high performance sports optics, is expanding its award-winning TERRA 3X riflescope line with four 50mm low-light models…
Weaver Offers Free Chances to Win Prizes in ‘New Year, New Gear’ Sweepstakes
Weaver Optics is offering consumers free chances to win some of its most popular products in its “New Year, New Gear” sweepstakes…
Optisan Releases Pro PC Series 10X42 Binoculars
After spending thousands of dollars for the hunt of a lifetime, you cannot afford anything less than the highest quality, best performing optics & Optisan’s Pro PC Series 10×42 Binocular delivers…
Nikon Introduces Two New Compact Models to Its MONARCH 7 Binocular Line
The MONARCH 7 is known throughout the world as a binocular with unmatched performance and clarity….