Coleman Names Jeff Willard As Sr. Vice President Marketing / Product Development
WICHITA, Kansas – The Coleman Company, Inc. has named Jeff Willard to the newly created position of Sr. Vice President, Global Marketing and New Product Development. Willard's organization has been realigned to support a more market-facing strategy for Coleman's Global Marketing and New Product Development and achieve a more dynamic connection with our consumers through our customers, wherever they play outside. This strategy will combine our Product Management and Marketing organizations under one leader to drive growth through innovation that focuses on consumers, customers and markets.
Jeff joins Coleman from Helen of Troy in El Paso, a leading marketer of personal care products, where he was Vice President of Marketing for Retail Appliances. Throughout his career, he has achieved successful product launches, captured market share and created revenue and profit gains with evolving or underdeveloped brands. He has demonstrated expertise in marketing, sales, contract manufacturing, sourcing, mass-market channels and P&L management skills. Previously, Jeff was V.P. Worldwide Marketing at Lexmark International, responsible for the $2.2 billion consumer inkjet printer division.
Jeff graduated at the top of his class with a B.S. in Marketing from Missouri State University and earned his MBA with a concentration in Finance from Washington University in St. Louis.
As an international leader in the innovation and marketing of outdoor products, The Coleman Company, Inc., helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company's products include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under its Coleman®, Exponent® and Campingaz® brands. Additionally, the company provides flotation devices, towables, rainwear, waders, hunting and fishing gear, and safety and survival equipment under its Stearns®, Sevylor®, Sospenders®, Hodgman®, Nevin®, Helium® and Mad Dog Gear® brands. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden Corporation and can be found online at www.coleman.com. Consumers can call 800-835-3278 or e-mail [email protected] for general information or for Coleman and Exponent products. For all other brands, call 800-328-3208 or e-mail [email protected] Note to Media: News releases and images are available upon request or can be downloaded at www.coleman.com/newsroom.
Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, Dicon®, First Alert®, Forster®, Hoyle®, Java Log®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White MountainÃ¢â€ž ¢; and Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp®, JT®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, and Volkl®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.jarden.com .
Media Contact: Joan Carter (316) 832-3090 [email protected]
Jim Reid (316) 219-7535 [email protected]
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