RockyBoots Becomes Exclusive Marketer Of Mossy Oak Brand Footwear

Rocky Boots Becomes Exclusive Marketer Of Mossy Oak Brand Footwear

RockyBoots.com

NELSONVILLE, OH – -(AmmoLand.com)- ROCKY Brands, Inc. today announced they have entered into a new licensing agreement with HAAS Outdoors Inc. to be the exclusive producer and marketer of Mossy Oak® brand hunting and casual footwear in North America. The agreement makes Mossy Oak® the eighth member of the family of brands that ROCKY produces, distributes, and markets through ownership or licensing arrangements.

“We've enjoyed a long-time relationship with Mossy Oak®, and we are delighted to become exclusive licensees of their branded footwear. The price point of this footwear dovetails perfectly with our ROCKY hunting footwear. Basically, we're combining the power of Mossy Oak's brand among outdoor consumers with the strength of our distribution channels to create a winning partnership,” Rocky Chairman and CEO Mike Brooks said.

Two collections are offered, casual lifestyle footwear and hunting boots, and will feature Mossy Oak's renowned Break Up camouflage pattern. The collections will be distributed through shoe and sporting goods specialty retailers, and will retail from $50 to $90.

Toxey Haas, Founder and CEO of HAAS echoed Brooks' sentiment, “We're thrilled to join ROCKY in this venture. We've worked with them for a number of years, and they've always been an awesome footwear and apparel partner for us.”

About Mossy Oak:
ROCKY produces official licensed products of Mossy Oak/ Haas Outdoors Inc. Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, Mossy Oak Interactive, LLC, Nativ Nurseries and Mossy Oak Properties.

About Rocky Brands, Inc.:
Founded in 1932, ROCKY manufactures and markets rugged outdoor, duty, work, western and casual footwear, apparel and accessories. The company's products are available in nearly 3,000 retail and catalog outlets. It is a division of Rocky Brands, a publicly traded company on NASDAQ® under the symbol: RCKY. More information can be found at www.rockyboots.com.

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