Mossy Oak Wins Golden Moose Award For Best Commercial
WEST POINT, MS – -(AmmoLand.com)- Mossy Oak, an industry leader in camouflage design and outdoor lifestyle brand, was recently awarded a 2008 Golden Moose Award from the Outdoor Channel for best commercial.
Mossy Oak’s winning commercial titled “Conservation” features Fox Haas, the father of Mossy Oak founder and CEO Toxey Haas, planting and growing oak trees. The message of the commercial is to take care of what we love, and the good that we do will live on long after we’re gone.
“Conservation is important to Mossy Oak and the future of hunting,” said Ben Maki, Vice President of Marketing for Mossy Oak. “And it’s not just about planting trees and managing game populations, it’s also about passing on the love and respect of the outdoors to those that come behind us. That’s what the Mossy Oak brand lifestyle is about and that’s the exact message we wanted to communicate with this commercial.”
Ronnie “Cuz” Strickland, Senior Vice President for Media Services said, “From concept to delivery, building this spot was a great team effort and all the more special because the concept, the talent and the delivery were all done in house.”
“It was an honor to work on a spot that so captured what we as a company are all about, and it’s an even greater honor to have that validated by our peers,” said Kevin Tate, Creative Director for Mossy Oak Productions.
The Golden Moose Awards honor the production teams and hosts of Outdoor Channel’s best and most popular programming of 2008. The annual Moose Awards banquet takes place during the Shooting, Hunting and Outdoor Trade (SHOT) Show each year. This year’s event was in Orlando, Fl., on January 17, 2009 and was attended by an estimated 2,500 industry leaders, TV personalities and lucky fans.
Haas Outdoors Inc., headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, Mossy Oak Interactive, LLC, Nativ Nurseries and Mossy Oak Properties.