Chevy Invests in the American Landscape

Chevy Invests in the American Landscape
New partnership designed to promote quality habitat and access to it.

Theodore Roosevelt Conservation Partnership
Theodore Roosevelt Conservation Partnership

WASHINGTON – The Theodore Roosevelt Conservation Partnership (TRCP) today announced a new partnership with Chevrolet that will support hunter and angler access, raise funds for conservation and add additional value to membership in the TRCP Union Sportsmen’s Alliance.

A long-standing advocate for conservation, Chevrolet found a way to help ensure a bright future for hunting, fishing and the outdoors in these difficult economic times, adding the TRCP and USA to its list of partner organizations, which includes TRCP partners Quail Unlimited and Quality Deer Management Association, among others.

“In working with all of our outdoor partners, one of the common concerns we hear is that it’s getting harder and harder to find a place to hunt and fish,” said Kevin Messmer, Chevrolet Assistant Regional Marketing Manager. “Our interest in the TRCP began with its mission to guarantee all Americans a place to hunt and fish, and we’ve been working with the TRCP over the last year to find ways to bring information about public access to the consumer.”

As part of that joint venture, in November 2008 Chevrolet launched a new website dedicated to access, The TRCP and Chevrolet will work together to continually update the site with public access points for hunting and fishing as well as provide articles, photos and other valuable information.

Also thanks to this partnership with Chevy, one lucky member of the TRCP’s Union Sportsmen’s Alliance will drive home a brand-new 2009 Chevy Silverado this summer. This giveaway is the latest in a series of ongoing promotions from the USA. While connecting union hunters and anglers across North America and engaging them in TRCP conservation initiatives, the USA extends union member benefits to the woods and water. Benefits include valuable hunting and fishing information, discounts on outdoor gear, and chances to win special prizes. Full details about the 2009 Chevy Silverado contest are available at

“Our interest is providing products that fit the needs of people who are involved in the outdoors…and taking care of the environment where they engage in their sport,” said Tom Gilbert, Chevrolet Regional Marketing Manager. “We continue to work on technologies that will improve fuel economy and increase mileage while still providing the power that outdoor enthusiasts need. The USA brings together union members who appreciate the quality of products made in the U.S. and share Chevy’s passion for preserving the traditions of hunting and fishing, and we feel fortunate to be part of that effort.”

“In these tough economic times, we are honored that Chevrolet recognizes the importance of preserving our national resources and has stepped up to support the TRCP’s conservation mission and its union-dedicated hunting and fishing club,” said Fred Myers, USA Executive Director. “Through this partnership, we can educate sportsmen about access opportunities around the country, while enhancing the value of USA membership. We are proud to call Chevy the official truck of the USA.”

Inspired by the legacy of Theodore Roosevelt, the TRCP is a coalition of organizations and grassroots partners working together to preserve the traditions of hunting and fishing. As a program of the TRCP, the USA is a hunting and fishing club extending union member benefits to the woods and water while engaging union members in TRCP conservation initiatives.