McKinney Whitetails Scores with GMS

McKinney Whitetails Scores with Game Management Solutions

WACO, Texas —-( Eleven-year NFL pro Steve McKinney of McKinney Whitetails ( has a passion for whitetail deer which inspired him to begin his own hunting and breeding operation with one goal — produce world-class whitetail at a reasonable price. To achieve that goal, McKinney knew he needed his operation to run as cost-efficiently as possible so he turned to GMS and the revolutionary game management software took his game to an entirely new level.

Designed specifically for the deer and wildlife industry, GMS assists breeding and hunting operations organize and maintain all of the pertinent information needed for quality deer and game management.

“For me, the GMS software is not a luxury, it’s a necessity,” says McKinney. “There is so much information to keep track of when raising deer from pedigrees to shot records and GMS allows me to keep detailed records of each deer in a very user-friendly way. So when I need to look something up about a certain deer all I have to do is click one button and it’s all right there. Breeders who are not using this software are definitely making their life more complicated.”

The GMS Sell-A-Deer module allows deer breeders and wildlife managers the ability to automatically upload stored data on a particular animal, including pictures and pedigrees, onto the web for marketing. In addition to its marketing functionality, the Sell-A-Deer module also allows breeders to mix-and-match their deer pedigrees with the pedigrees of other GMS customers. The technology, available as a 12-month subscription service, combines the genetic characteristics and traits of any two deer and pedigree lines and creates a visual ‘what if’ scenario for potential offspring.

“The Sell-A-Deer program by GMS is, by far, the most user-friendly software available today to market your deer,” adds McKinney. “Why people would spend thousands of dollars on their deer herd and not a couple hundred for this program to sell those deer is beyond me. Sell-A-Deer is simple to use and you can update the deer you want to sell in a matter of minutes, rather than going back and forth with your webmaster. The ‘Dream Deer’ function is also a great benefit when trying to match those perfect genetics together before breeding season.”

McKinney Whitetails is located in Marquez, Texas, just a few miles from beautiful Lake Limestone. In 2006, McKinney took over the 10-year breeding operation and made the decision that no deer without a proven pedigree and record of proven performance would enter the property. McKinney has spent years improving his foundation doe herd with laparoscopic artificial insemination from top Northern and Texas bucks with a history of producing superior offspring, and today the ranch features bloodlines from Tommy Dugger, Lee Wheeler, Leo Hicks, Gene Gonzales, Bill Grace and Horn Heaven Whitetails to name a few.

“The feedback we have received on our new Sell-A-Deer program has been terrific and Steve gives a perfect example of how to use this new module and help a ranch operate more efficiently and increase sales,” says Mike Owens, president of GMS. “The Sell-A-Deer module is a proven tool to help breeders become more profitable and everyone can see it in action at Steve’s website,”

The No. 1 tool in game management, GMS assists breeding and hunting operations and game managers maintain and organize information on their animals, track all aspects of a hunting property, develop plans to help maximize herd health, quantify herd ratios, compositions and age structures, develop a wildlife management plan, schedule hunts, record information in the field via Pocket PC technology and much more.

For more information on GMS game management software, call 254.752.1608, email [email protected] or visit

Located in Waco, Texas, GMS® offers technology for successful game management and is the No. 1 Game Management Solution in the Deer Industry. For more information on GMS, call 254.752.1608 or visit