Thompson/Center Arms Partners With Blue Heron Communications
Agency to Provide Marketing Communications for the Thompson/Center Brand.
Norman, Oklahoma – -(AmmoLand.com)- Thompson/Center Arms Company Inc., a Smith & Wesson Company, has selected Blue Heron Communications of Norman, Okla., as its outdoor media relations and marketing communications firm of record.
As part of the new relationship, Blue Heron will serve as the day-to-day point of contact for all media inquiries regarding Thompson/Center while executing a variety of marketing communications and public relations tactics to boost overall awareness and drive sales.
“We are proud to have Blue Heron Communications as a partner in our efforts to further promote Thompson/Center’s broad portfolio of hunting firearms and accessories,” said Tom Kelly, Vice President of Marketing for Smith &Wesson. “For over 18 years Blue Heron has worked side-by-side with Smith & Wesson, providing not only counsel but sophisticated marketing strategies that have allowed us to bolster sales and effectively communicate with the industry and mainstream media. We rely deeply on the value they bring to our business, as Blue Heron’s knowledge, professionalism and success in the outdoors is unmatched by any other agency.”
“The name Thompson/Center carries with it a long legacy of the highest-quality muzzleloaders, centerfire and rimfire rifles, shotguns and interchangeable firearms platforms for the sporting market,” said Gary Giudice, President of Blue Heron Communications. “This reputation for excellence in design and manufacturing, the company’s willingness to listen to the market to drive innovation and marketing strategy as well as their stature within the hunting market makes the Thompson/Center-Blue Heron partnership an ideal match.”
Clients of Blue Heron Communications include Ranger Boats, Pure Fishing, Rocky Mountain Elk Foundation, Stratos Boats, Boone and Crockett Club, Coleman, IFA Redfish Tour, U.S. Fish and Wildlife Services and others.
Established in 1987, Blue Heron Communications is an all-purpose marketing communications agency specializing in the outdoor recreation industry. Founded in upstate New York and now located in Norman, Okla., Blue Heron’s mission is to provide reliable and knowledgeable service to fulfill the needs of its national and international clients while providing prompt and accurate product and industry information to today’s journalists.