Outdoor Channel And Mossy Oak Renew Strategic Partnership
Multi-year Agreement Extends Content and Advertising Relationship between Outdoor Leaders.
Temecula, Calif. –-(AmmoLand.com)- Outdoor Channel Holdings, Inc. (NASDAQ: OUTD), America’s leader in Outdoor TV, today announced that it has entered into a multi-year strategic partnership with Mossy Oak, creators of the Mossy Oak Brand Camouflage and producers of some of television’s most highly regarded hunting programs, including one of the top-rated shows on Outdoor Channel “Hunting the Country.”
The renewed agreement continues Mossy Oaks’ branded “Tuesday Night Pursuits Presented by Mossy Oak” programming block and includes two top rated programs exclusively produced by Mossy Oak and Drury Outdoors for the network — “Hunting the Country” and “Bio Logic and Drury Outdoors’ Wildlife Obsession.” Featuring notable personalities and the best insights on how to bag the best trophies, Outdoor Channel’s Tuesday night lineup features programming for hunters of all types and skills levels – from novice to expert. “Tuesday Night Pursuits” is one of Outdoor Channel’s weekly franchise programming blocks, which airs from 8 p.m. to midnight. Mossy Oak has sponsored Outdoor Channel’s “Tuesday Night Pursuits” block since its inception, making the camouflage outfitter one of the longest standing advertisers on the network.
“Our relationship with Outdoor Channel on Tuesday nights has afforded us a leadership position in outdoor programming. It is a true win-win for both of us, along with some of Mossy Oak’s most loyal and noted brand partners. From its origins, ‘Tuesday Night Pursuits Presented by Mossy Oak’ was the pioneer destination program block in our industry. Today, the block maintains a highly loyal and enthusiastic base of viewers who live and breathe hunting and the outdoor lifestyle,” said Toxey Haas, Founder and CEO of Mossy Oak.
“Mossy Oak is a successful brand that our viewers recognize as an authentic part of their everyday outdoor pursuits and passions, and one we are proud to be associated with,” said Tom Hornish, COO of Outdoor Channel Holdings. “We’ve developed a very strong relationship with Mossy Oak over the years and we are pleased that the partnership will continue for years to come.”
About Outdoor Channel Holdings, Inc.
Outdoor Channel Holdings, Inc. owns and operates Outdoor Channel, America’s leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America’s largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com
Nielsen Media Research Universe Estimates for Outdoor Channel
Nielsen Media Research is the leading provider of television audience measurement and advertising information services worldwide. Nielsen estimated that Outdoor Channel had approximately 29.9 million cable and satellite subscribers for July 2009. Please note that this estimate regarding Outdoor Channel’s subscriber base is made by Nielsen Media Research and is theirs alone and does not represent opinions, forecasts or predictions of Outdoor Channel Holdings, Inc. or its management. Outdoor Channel Holdings, Inc. does not by its reference above or distribution imply its endorsement of or concurrence with such information.