Outers Celebrates Heritage of Hunting with 75th Anniversary
ONALASKA, Wis. –-(AmmoLand.com)- The Outers® gun cleaning brand proudly celebrates its 75th anniversary in 2009.
To commemorate, the company offers a vintage tin cleaning kit and wood ammo box to cement the event in history and reinforce the strong heritage of the hunting and shooting sports.
Available in the spring of 2009, the tin cleaning kit carries an MSRP of $31.95 while the wood ammo box features an MSRP of $93.49.
Outers name synonymous with heritage
Since Vern Dale founded the Onalaska, Wisconsin-based company in 1934 with his innovative Gunslick lubricant, Outers has been keeping the firearms of a passion-filled pastime in fine working condition. Parents introducing new participants to the hunting and shooting sports know the importance of taking care of your equipment—and they’re using gun cleaning to help instill that message in the youth of our sport.
Company exhibits pride in industry
According to Brand Manger Raluca Simian, the Outers brand carries with it a tradition of trust: “The entire company exhibits a lot of pride in what our little gun cleaning brand has meant to hunters and shooters over the years. We receive many comments from our customers that cleaning their firearm is as much a tradition as the sport itself. The smell of cleaning solvent and a little grease under the nails is a time honored ritual that officially closes out a great day in the field.”
Print and two commemorative kits to be offered
An Outers 75th anniversary commemorative print and leather-bound journal will be featured in store promotions to come, along with these items for sale:
• 75th Anniversary Commemorative Tin, Universal Kit—unique, throwback design houses cleaning materials for rifle, handgun and 12-gauge shotgun
• 75th Anniversary Commemorative Wood Ammo Box—screen printed with the commissioned print, it holds 12 boxes of shotshells and features a removable cleaning supply tray
For the full lineup of trusted Outers gun care products, visit www.outers-guncare.com
Outers is a leading manufacturer of gun-care chemicals and solvents. Vern Dale founded the Onalaska, Wisconsin-based company in 1934 with his innovative Gunslick lubricant, which has grown into its own, high-technology cleaning brand today. Outers remains a gun cleaning mainstay and is part of ATK Armament Systems. For more information on Outers, visit www.outers-guncare.com.