Miller High Life & Pheasants Forever Partner For Wildlife

Make it Miller High Life & Help Local Pheasants Forever Chapters Raise Funds for Wildlife Habitat Projects
The Official Beer of Pheasants Forever now available in camo cans.

Pheasants Forever & Quail Forever
Pheasants Forever & Quail Forever

Saint Paul, Minn. –-( An unusually wet autumn to date across the core of the pheasant range means that late-season pheasant hunting in November and December will be “Prime Time” for hunters.

And after a day afield, hunters that make it “Miller Time” with Miller High Life will help Pheasants Forever raise funds for local wildlife habitat projects.

Miller High Life, the Official Beer of Pheasants Forever, is being sold in special camouflage cans for the hunting season, available through December 31st. Participating establishments that are purveyors of Miller High Life will be helping Pheasants Forever chapters raise funds through the Miller High Life Rooster Promotion.

Miller High Life Camo Cans
Miller High Life Camo Cans

Hunters, conservationists and patrons will be able to purchase “roosters” at participating establishments for $1 and $5. Then, sign your name on the paper rooster, and it will be displayed at the business. A large covey of roosters will not only demonstrate patrons’ support of Pheasants Forever, the net funds raised through this promotion will be used by local Pheasants Forever chapters to fund their wildlife habitat projects!

“A great day pheasant hunting followed up by a Miller High Life just goes together,” said Chris Gotziaman, Field Marketing Manager with MillerCoors, “That perfect combination, however, is dependent on having wild places and spaces to enjoy the great outdoors. Nobody understands that better than ‘The Habitat Organization,’ and we’re proud to call Pheasants Forever a partner in conservation.”

“Miller High Life has always recognized the effectiveness of Pheasants Forever’s unique fundraising model, and this fall’s Rooster Promotion is yet another example of their commitment to conservation,” said Joe Duggan, Vice President of Corporate Relations & Marketing with Pheasants Forever.

Miller High Life, the Official Beer of Pheasants Forever, has been the long-time sponsor of Pheasants Forever’s annual wildlife Print-of-the-Year, which has resulted in well over $1 million in revenue for Pheasants Forever’s conservation efforts. Pheasants Forever was also the first conservation partner in Miller’s “Friends of the Field” program, which was established to support wildlife habitat conservation and promote responsible outdoor recreation.

Pheasants Forever and Quail Forever are non-profit conservation organizations dedicated to the protection and enhancement of pheasant, quail, and other wildlife populations in North America through habitat improvement, land management, public awareness, and education. Pheasants Forever and Quail Forever has 125,000 members in 700 local chapters across the continent.