State Fish and Wildlife Agencies are the Most Trusted Source for Conservation Information
Southwick Associates – -(AmmoLand.com)- In an October 2009 survey, Southwick Associates asked anglers and hunters which type of organization they trust the most for accurate information regarding fish and wildlife conservation.
The results of the monthly AnglerSurvey.com and HunterSurvey.com poll show that state fish and wildlife agencies are considered the most trustworthy source of conservation information among hunters and anglers.
Of the 2,771 anglers surveyed, 54.4 percent reported state fish and wildlife agencies were their most trusted source. Of the 3,378 hunters surveyed, 50.7 percent agreed.
The second most trusted source, with 25.1 percent of anglers and 29.5 percent of hunters, was sport-fishing and hunting non-profit conservation groups.
Other sources of conservation information were presented to hunters and anglers. Non-profit conservation groups not focused towards fishing or hunting were preferred by 5.3 percent of anglers and 7.4 percent of hunters.
Federal fish and wildlife agencies were rated as the most trusted source by 5.0 percent of anglers and 4.3 percent of hunters. Non-outdoor television programming and magazines ranked even lower.
”The results indicate that sportsmen and women want to hear from their state fish and wildlife agency when it comes to fish and wildlife conservation issues,” reported Donna Leonard.
“Efforts to increase conservation awareness or behavior will have better success if state fish and wildlife agencies are involved.”
Launched in 2006, AnglerSurvey.com and HunterSurvey.com help the outdoor equipment industry, government fisheries and wildlife officials, and conservation organizations track consumer activities and expenditure trends. The information above represents only a small sample of the vast amount of data that is available from the complete survey results. The results are scientifically analyzed to reflect all U.S. anglers.