Crimson Trace Promotes Lane Tobiassen to President

Crimson Trace Promotes Lane Tobiassen to President

Crimson Trace
Crimson Trace

Wilsonville, OR —-(AmmoLand.com)- Crimson Trace is pleased to announce the promotion of Lane Tobiassen to President.

Lane previously held the position of Director of Marketing and most recently, Vice President of Sales and Marketing at Crimson Trace.

Crimson Trace President Lane Tobiassen
Crimson Trace President Lane Tobiassen

As the leader of Crimson Trace’s executive team, Lane will oversee company strategy, growth and profitability objectives, as well as sales, marketing, manufacturing, product development and execution of multi-channel commercial, OEM and military growth initiatives.

“Lane’s proven track record on the sales and marketing side of Crimson Trace and his understanding of our product development and market strategy makes this promotion a natural progression in his career,” said Lewis Danielson, CEO and Chairman of the Board at Crimson Trace.

“With his high degree of professionalism, drive and strategic thinking, Lane will take Crimson Trace to that next level of success.”

Crimson Trace is the world’s only manufacturer of grip-integrated laser sighting systems. Police, all branches of the U.S. Military, and responsible citizens worldwide use patented Lasergrips. Crimson Trace Lasergrips are recommended as an essential accessory by some of the world’s top firearm trainers.

For more information, please contact us at 1-800-442-2406, visit www.crimsontrace.com