Haas Outdoors Inc. Launches MOOSE Media
WEST POINT, MS –-(AmmoLand.com)- Haas Outdoors Inc., parent company to Mossy Oak, recently launched a new company, MOOSE Media. MOOSE Media was established in August 2009 to support the partnership between Mossy Oak and the Pursuit Channel.
MOOSE will serve as the sales and marketing arm for both Mossy Oak Productions and the Pursuit Channel network. Responsibilities include advertising sales for all Mossy Oak produced TV shows as well as network advertising sales for Pursuit. Additionally, MOOSE plays an active role in producer recruitment for time-buy sales on the network.
“We here at MOOSE Media are very excited to play a key role in communicating the opportunities that exist with Pursuit Channel to the outdoor industry,” said Dennis Presley VP of MOOSE Media. “Pursuit has laid the foundation for a stable network for its producers and has built a broadcast distribution model that delivers the most qualified audience of outdoor television viewers available. The number of producers for 2010 has increased, the quality of programming has improved, and the overall new look and feel of the network will certainly get everyone's attention.”
“The MOOSE Media team, with nearly a century of cumulative outdoor media experience, will without a doubt deliver the Pursuit story in a manner that will change the way everyone thinks about outdoor television,” said Toxey Haas, founder and CEO of Haas Outdoors Inc.
The MOOSE team was staffed with advertising and media experienced Haas Outdoors employees; Dennis Presley (VP), Greg Tinsley (Account Executive, Productions and Content), and Tack Robinson (Account Executive, Producer Relations). Neil Sanders officially comes on board as the Director of Ad Sales effective January 2010.
“I'm extremely pleased to have Neil join MOOSE Media as Director of Ad Sales,” said Presley. “Neil's background and experience specific to outdoor industry advertising, sales and marketing, makes a great addition to the team.”
Pursuit Channel is a pure hunting and fishing network that is on track to reach more than 25 million households in 2010. It is the only outdoor network delivered in satellite provider DIRECTV's Basic package, channels received by every subscriber regardless of their level of service. Producers who have joined Pursuit programming for 2010 include: Ted Nugent, Drury Outdoors, NWTF, QDMA, Texas Trophy Hunters, Roger Raglin, Keith Warren, Alan Warren, Hank Parker, Dave Watson, and others.
Visit with MOOSE Media and the Pursuit Channel in booth #11033 at the 2010 SHOT Show.
Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, and Mossy Oak Properties.