Kruger Optical to feature innovative Caldera Binoculars at 2010 SHOT Show

Kruger Optical to feature innovative Caldera Binoculars at 2010 SHOT Show
Durable roof binoculars feature 1-hinge design, ultra-wide field of view.

Kruger Optical Caldera Binoculars
Kruger Optical Caldera Binoculars
Kruger Optical
Kruger Optical

Sisters, OR –-(AmmoLand.com)- Kruger Optical’s new Caldera Binoculars will be a featured product at the 2010 SHOT Show. Visitors can test the innovative new roof binoculars at Booth #3766 at the show, Jan. 19-22 at the Sands Expo and Convention Center in Las Vegas.

Distinguished by durability, superb optics and ultra-wide field of view, these high performance binoculars are suitable for professional and recreational use. Binoculars are available in 8×42 and 10×42 models.

With a patent-pending, ergonomic one-hinge design and push-in locking diopter, the product can easily be operated with one gloved hand. It features an extra-wide field of view (438 feet at 1,000 yards for the 8x42s; 367 feet at 1,000 yards for the 10x42s). Cast magnesium construction and easy-grip rubber armor make the Caldera lightweight and durable.

Other features include:

  • ED glass
  • BBAR coated optics
  • Long eye relief
  • <1.5 meter close focus
  • Hydrophobic, scratch resistant external lens coating
  • Phase-coated Bak-4 prisms and enhanced mirror coating
  • Waterproof/fogproof/nitrogen processed
  • All-season, breathable neck strap with warming pockets (users can insert chemical hand warmers for winter warmth; insert ice pack in summer)
  • Protective molded case
  • U.S. engineering

“The new Caldera binoculars represent everything Kruger Optical is about — Innovation, Uniqueness, U.S. Engineering — all at affordable prices for the general consumer, but with features the more serious user looks for,” said Dan Callen, Kruger Optical’s vice president of sales and marketing.

Binoculars are now being introduced at select retail locations, for an approximate retail price of $379.95 (8x42s) and $399.95 (10x42s).

For more than a decade, Kruger Optical has provided private label binoculars, riflescopes, spotters and other products to large retailers in the U.S. and abroad. The company offers more than 200 SKUs of optics products, many custom-designed by Kruger Optical engineers, representing nearly every price point and combination of features. Kruger Optical’s U.S. staff works closely with engineers in the company’s ISO 9001 and 9002 certified partner factories in Asia to provide innovative and high value products.

The company also provides custom optics under license from Columbia Sportswear Co.

In 2009, Kruger Optical began providing innovative, limited-release products under its own label, including selected U.S-manufactured products. The company is targeting customers who are willing to look beyond well-known brands to find innovation and value.

Kruger products are developed in the company’s Oregon headquarters, which include a manufacturing facility, assembly clean room, metal processing facility and optics lab.

“Some of the well-known optics companies in this country are still selling products with technology from 10 or 20 years ago,” Thomas said. “In that way, they are kind of resting on their laurels. With our engineering resources, we have been able to come up with some innovative products that meet the consumer’s needs in new ways, and for better prices.”

Thomas said Kruger’s engineers have focused on creating products that add value to a particular price point, and also that are easier to use.

“With the Kruger-branded products, we have focused on making optics products more user-friendly,” Thomas said. “We looked at how people use their optics, and designed products around that.”

Dan Callen, vice president of sales and marketing, will be available at the SHOT Show to discuss the Caldera Binoculars and the company’s other branded and private label products. He can also be reached at his office in Overland Park, Kansas, at (913) 814-7844.

About Kruger Optical

Kruger Optical is a full-service provider of quality sports optics. Headquartered in Sisters, Oregon, and Walnut, California, the company has been providing binoculars, riflescopes, spotting scopes and other optics products, as well as optical engineering services for nearly a decade. With nearly 150 years of combined experience in optical product development and marketing, Kruger Optical’s talented and dedicated staff is committed to developing innovative, high performance products for the discerning customer. To learn more, please visit our website at http://www.krugeroptical.com.

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