S4Gear – Meeting the Demands of Nature and Those Who Tame It
Junction City, Or –-(AmmoLand.com)- What do you do once you complete your exit strategy from a hugely successful outdoor recreation company you founded and brought to a leadership position over the past decade?
You venture out and start another one, of course.
That’s exactly what John Strasheim is doing with S4Gear, now making its debut in the general outdoor market. Strasheim was the Founder, President and CEO of BowTech, which included the Diamond Archery, Stryker, and Octane brands, as well as WaterDog Surface Technologies, provider of hydrographic coatings.
Now, he and his three partners hope to find the same success with S4Gear. The business model is to compete in the high-end outdoor equipment market by focusing on superior quality, expert craftsmanship, and advanced technology. S4Gear is launching the company with a single product, the Sidewinder Retractable Tether System, and plans to expand by introducing a number of additional outdoor products by the end of 2010.
The Sidewinder is a convenient way for recreational enthusiasts to secure their electronic devices – rangefinder, GPS, radio, cell phone, etc – for instant access and transport. The Sidewinder is expected to be available for purchase at hunting/outdoor retail locations and the S4Gear website in March.
“Like our tagline says, we started S4Gear with the knowledge and passion to provide general outdoor and hunting products that meet the demands of both the outdoor enthusiast and the outdoors,” Strasheim said from his headquarters in Eugene, Oregon.
“I am equally enthused with the opportunity to remain in the industry and continue the relationships with the many friends we have been blessed to have.”
For further product information and updates, visit www.S4Gear.com
S4Gear makes outdoor stuff that gets noticed. Innovative, cutting-edge equipment that creates an air of confidence for the outdoor enthusiast. S4Gear is based in Eugene, Oregon and was born in the woods. S4Gear is dedicated to providing superior quality, expert craftsmanship, and technically advanced products that meet the demands of nature and those who tame it.