Remington Pump 12 Gauge Still the Top Brand, Style & Gauge of Shotgun

Remington Pump 12 Gauge Still the Top Brand, Style & Gauge of Shotgun
If it ain't broke don't fix it right…

A United States Marine aims a Remington 870 magnum shotgun Photo : US Department Of Defence
A United States Marine aims a Remington 870 magnum shotgun Photo : US Department Of Defense
Southwick Associates
Southwick Associates

FERNANDINA BEACH, Fla. – -(AmmoLand.com)- This report offers a summary of each month’s TargetShootingSurvey.com / HunterSurvey.com online consumer panel.

This panel composed of hunters and shooters from across the U.S., tracks monthly hunting and shooting participation and purchasing activity.

The complete HunterSurvey.com/TargetShootingSurvey.com report, available by subscription, is designed to provide manufacturers and retailers with detailed information on consumer purchases including brand selections, sales by price point, average purchase price, and the type of store where items are sold. Demographic information by age, household income, education background is offered by equipment category. Results take into account the most recent month, as well as year-to-date and for the same month in the previous year.

To overcome biases common to online surveys, results are weighted to reflect the true population of U.S. hunters and shooters. The weighting process is conducted each month to ensure each survey reflects the general hunting and shooting population as accurately as possible.

Hunting and Shooting Activities:

  • 22% of the participants reported hunting
  • 39% sought coyote when hunting
  • 6% hunted out of state
  • 32% of all respondents reported target shooting
  • 44% of target shooting activities were with a handgun
  • 11% of target shooting was competitive

All Purchases

  • 37% of those surveyed made purchases last month
  • Primary purpose of purchase was hunting (51%)
  • Most respondents purchased ammunition (28%)
  • Preferred caliber of handgun – 9mm (19%)
  • Top brand of handgun – Sturm, Ruger (19%)
  • Most handguns purchases from – local shops (28%)

Scopes

  • Most who purchased a scope with their gun – rifle (35%)
  • Preferred type of scope purchased – rifle (86%)
  • Top brand of scope – Nikon (22%)
  • Most scope purchases from – local shops (28%)

Firearms

  • Most firearms purchased – rifles (40%)
  • Preferred rifle action – bolt action (42%)
  • Preferred rifle type – sporting rifle (66%)
  • Preferred rifle firing – Centerfire (82%)
  • Preferred rifle caliber – 223 cal (31%)
  • Top brand of rifle – DPMS (16%)
  • Most rifle purchases from – local shops (29%)
  • Preferred shotgun type– pump-action (54%)
  • Preferred gauge of shotgun – 12 gauge (75%)
  • Top brand of shotgun – Remington (24%)
  • Most shotgun purchases from – local shop (39%)
  • Preferred muzzleloader type– in-line (39%)
  • Top brand of muzzleloader – CVA (17%)
  • Most muzzleloader purchases from – outdoor specialty stores (47%)
  • Preferred type of handgun – semi-automatic (61%)

Ammunition

  • Preferred type of ammunition – rifle ammunition (48%)
  • Preferred type of rifle ammunition – centerfire (70%)
  • Preferred type of rifle ammunition caliber – 22 cal (26%)
  • Top brand of rifle ammunition – Remington (25%)
  • Most rifle ammunition purchases from – mass merchant (28%)
  • Preferred type of shotgun ammunition – lead shot (72%)
  • Preferred type of shotgun ammunition gauge – 12 gauge (77%)
  • Prefered brand of shotgun ammunition- Winchester (34%)
  • Most shotgun ammunition purchases from – mass merchant (35%)
  • Preferred type of handgun ammunition – center-fire (88%)
  • Preferred caliber of handgun – 9mm (31%)
  • Top brand of handgun ammunition – Winchester (26%)
  • Preferred type of handgun ammunition caliber – 9mm (31%)
  • Most handgun ammunition purchases from – mass merchant (31%)

You can stay abreast of consumer buying patterns and overall market trends by purchasing an annual subscription to Southwick Associates’ monthly AnglerSurvey or HunterSurvey/ TargetShooting Survey reports. Reports are available for specific product categories including fishing rods, reels, line, lures, tackle, electronics, apparel, fly-fishing and ice fishing gear, and more. Year-end summary reports are available, too. To purchase, contact Donna Leonard at [email protected]

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