Benchmade Knife Company Appoints Four New Brand Managers to Lead Their Portfolio of Knife Brands

Benchmade Knife Company Appoints Four New Brand Managers to Lead Their Portfolio of Knife Brands
Experience and Knowledge Will Bring Focus to Individual Brands.

Benchmade Knives
Benchmade Knives

OREGON CITY, Ore. –-( Benchmade Knife Company is pleased to announce four new brand managers who will help drive growth for their portfolio of brands.

The four brand managers are: Jason Boyd – Benchmade; Adam Navarro – Harley-Davidson Knives; Tom Garlock – HK Knives; and Matt Elliott – Lone Wolf Knives.

Each brand manager will be responsible for the performance of their respective product lines, assessing market and competitor activity, establishing pricing and merchandising programs, and working with Benchmade's engineering and operations teams in the introduction of new products.

They will also work closely with Benchmade's sales managers in all markets – Commercial, Federal Government & Military Sales and Hardware/Industrial.

All four brand managers will report to Rob Morrison, Benchmade's Director of Marketing and Strategic Planning.

“As we continue to expand our portfolio of brands and look for growth opportunities in a variety of markets, it's critical to have dedicated brand professionals in place,” according to Greg Mooney, President of Benchmade.

The position of Brand Manager is new for Benchmade.

  • Jason Boyd: Mr. Boyd has been Benchmade's Product Line manager for the past two years. He began his career at Nike working in Retail, Sport Marketing and Product Development in both the Equipment and Apparel Divisions. He then moved to LaCrosse Footwear where he was a Product Line Manager for the Danner Work and Uniform Lines. He has done project work at both adidas and Norm Thompson Outfitters. Mr. Boyd received his Bachelor's of Arts degree in Psychology from Gonzaga University in Spokane, Washington.
  • Adam Navarro: Mr. Navarro has been the Sales Coordinator for Harley-Davidson Knives for the past two years, overseeing all sales and event activity for the line. Prior to joining Benchmade, Mr. Navarro was with Red Bull for seven years and Latus Motors Harley-Davidson.
  • Tom Garlock: Mr. Garlock brings over twenty years of experience to Benchmade. He has spent several years in the sports industry where he worked for Nike, adidas and Mizuno focusing on the marketing and sales side of the business. Mr. Garlock graduated from Oregon State University.
  • Matt Elliott: Mr. Elliott most recently was Marketing Coordinator for Wilsonville, Oregon-based Houdini Automotive Escape Tools. He has also worked for Sportsman's Warehouse and spent two years in Bristol Bay, Alaska as a sports fishing guide on the Togiak river. Mr. Elliott graduated from Portland State University with a Bachelors of Science in International Marketing and Advertising Management.
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