Jerid Strasheim and Katherine Rice Join the S4Gear Team

Jerid Strasheim and Katherine Rice Join the S4Gear Team


Eugene, OR –-( With a new product launch and the Archery Trade Show on the horizon, S4Gear is pleased to announce the addition of Jerid Strasheim and Katherine Rice to the team. Katherine came on board in mid-August with Jerid joining just weeks later.

Jerid and Katherine join the already established management team consisting of president & CEO John Strasheim, VP of Product Development/Business Strategies Dayne Lester and VP of Engineering & Design Fred Hunt.

With over 10 years of experience as BowTech Archery’s National Sales Manager, Jerid has come on board as VP of Sales and Marketing, focusing on the development of a sales strategy and building a retailer network both in and out of the outdoor hunting industry.

Katherine comes to S4Gear after nearly 4 years in the marketing department at BowTech Archery. Her priority will be managing the marketing plan focusing on building brand awareness to both consumers and new retailers through PR, trade shows and retailer support, as well as conventional advertising.

“I am very excited to have them both on our team at S4 Gear,” states S4Gear President, John Strasheim, “Their keen abilities and level of professionalism is invaluable and after their great success at BowTech, I can’t wait to get them fully engaged at S4 Gear.”

To find out more about S4Gear’s new products, be sure to visit the website in weeks to come.

S4Gear makes outdoor stuff that gets noticed. Innovative, cutting-edge equipment that supplies an air of confidence to the outdoor enthusiast. S4Gear is based in Eugene, Oregon and was born in the woods. S4Gear is dedicated to providing superior quality, craftsmanship, and technically advanced products that meet the demands of nature and those who tame it.

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