SIG SAUER Firearms Selects Swanson Russell for Public Relations

SIG SAUER Firearms Selects Swanson Russell for Public Relations

Sig Sauer Firearms
SIG SAUER Firearms Selects Swanson Russell for Public Relations

LINCOLN, Neb. –-( SIG SAUER, Inc, the leading manufacturer of military, law enforcement, government agency and commercial firearms, has selected Swanson Russell to handle media and public relations.

Swanson Russell is tasked with leading the company’s public relations and social media efforts, as well as serving as the primary point of contact for traditional and new media inquiries. Swanson Russell has provided creative, marketing and advertising services to SIG SAUER since 2009.

“SIG SAUER is renowned for its unwavering approach to quality, which we share,” said Dave Hansen, partner and chief executive officer of Swanson Russell. “We are thrilled to work with one of the premier companies in an area of business we are passionate about.”

Headquartered in Exeter, N.H., SIG SAUER, Inc. is the largest member of a worldwide business group of firearms manufacturers that includes J.P. Sauer & Sohn and Blaser GmbH in Germany and Swiss Arms AG in Switzerland.

“Swanson Russell has the experience, resources, and enthusiasm to help SIG SAUER reach the next level in our public and media relations efforts,” said Bud Fini, SIG SAUER’s vice president of marketing. “Their team brings an understanding of our product, our market, and most importantly our consumer.”

Founded in 1962, Swanson Russell is Nebraska’s largest marketing communications firm, with offices in Lincoln and Omaha. In addition to working with local and regional clients, the full-service agency is nationally recognized for expertise in agriculture, healthcare, outdoor recreation and the green industry. For more information about Swanson Russell’s “Real Connection” approach to advertising, public relations, interactive and branding services, visit

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