Give Your Firearms Business an Edge in 2011

Give Your Firearms Business an Edge in 2011
Meet with Southwick Associates at SHOT Show Jan. 18-21

Southwick Associates
Southwick Associates

FERNANDINA BEACH, Fla. –-( Like pursuing trophy game, business owners require good instincts to make the decisions that will help their companies survive.

But to ensure they remain truly competitive and succeed in today’s challenging business climate, smart business owners also realize they need accurate market information.

To get that critical data, more outdoor companies and agencies turn to Southwick Associates, the industry’s leading surveyor of consumer trends and economic and business statistics.

Since 1989, Southwick Associates has been measuring retail expenditures by anglers, hunters, wildlife viewers and other outdoor recreationists; as well as tracking industry trends; identifying major distribution channels for goods and services; analyzing the value of fish and wildlife resources and new business ventures; and quantifying the jobs, tax revenues and economic impacts of outdoor recreation. Since 2006, they have also tracked monthly outdoor purchases and trends through and

Southwick Associates works with such diverse clients as numerous state game agencies and nonprofit organizations, as well as recognizable companies like ATK/Federal, Columbia, Leupold & Stevens, Pure Fishing, Plano Molding Company, Remington, Smith & Wesson and many others.

Company owner Rob Southwick and his staff will be available to meet with business owners and leaders, as well as media representatives, during this year’s SHOT Show, Jan. 18-21, and invite anybody with questions or interested in learning more about how their market data can help their business or organization to contact them for an appointment.

“We now have three years of detailed sales and trend data available on sportfishing, hunting and recreational shooting markets ready to serve companies and we’ve even hired additional analytical staff to interpret the data we obtain in order to better serve our clients,” said Rob Southwick, president of Southwick Associates.

“Whether a person has ideas about how they would like to learn more theirs or new markets, or knows they need to find out more but isn’t sure where to start, we’d love to talk.”

Southwick works with all size clients and budgets and also provides free monthly report highlights to members of the media for use in their coverage of the outdoor industry.

About Southwick Associates:
Southwick Associates was founded in 1989 to serve state fish and wildlife agencies, as well as the sport-fishing and hunting industries. We specialize in economic and business statistics related to fish and wildlife. Our expertise includes measuring retail expenditures by anglers, hunters, wildlife viewers and other outdoor re-creationists; quantifying the jobs, tax revenues and other economic impacts of outdoor recreation; tracking trends within outdoor industries as well as identifying major distribution channels and the overall structure of specific outdoor-related industries; and analyzing the value of fish and wildlife resources and their uses including land transactions, new business ventures, fish kills and more. Visit:

1 Comment
Most Voted
Newest Oldest
Inline Feedbacks
View all comments
Joey Bennett

There are many methods to help increase your gun sales. If you are a store with out a website, you may want to create one. The will give you more exposure and having guns for sale online will let people shop your store from the comfort of their home.