Miller High Life “Pours Back” $50,000 to Whitetails Unlimited

Miller High Life “Pours Back” $50,000 to Whitetails Unlimited
WTU partnership with MillerCoors pays off for Wisconsin hunters and conservation.

Miller High Life $50000 to Whitetails Unlimited
Miller High Life “Pours Back” $50,000 to Whitetails Unlimited
Whitetails Unlimited
Whitetails Unlimited

Ohio –-( Hunting season purchases of Miller High Life and Miller High Life Light throughout Wisconsin benefited Whitetails Unlimited with a $50,000 donation, which will advance programs such as WTU’s Project POLITE, Whitetail Watch, and Comprehensive Deer Management, along with WTU’s mission of education, conservation, and the preservation of an American tradition.

MillerCoors and their Wisconsin distributors donated 50 cents for every 30-pack of the two Miller High Life brands sold at retail outlets, and a nickel for every bottle, can or glass sold in restaurants, bars and taverns during October and November.

That resulted in a $50,000 check being presented to Whitetails Unlimited by Dan Genatempo, MillerCoors commercial development manager, Great Lakes region.

The WTU program is part of a larger initiative dubbed “Every Beer Pours Back,” focusing on improving the quality of life in a state where MillerCoors makes a significant economic impact. In Wisconsin, MillerCoors and their distributors employ more than 3,000 people, with a payroll of more than $175 million. These distributors and employees support numerous charitable organizations throughout Wisconsin.

“Our partnership with Whitetails Unlimited allows us to support an important organization,” said Jim Wright, general manager of MillerCoors Wisconsin.

“We want to thank MillerCoors and their network of distributors in Wisconsin,” said Pete Gerl, WTU executive director.

“We can’t say enough about how excited we are with this partnership, and we understand the impact the MillerCoors distributors have in Wisconsin. We’ve had great positive feedback from our Wisconsin field directors, and also from our members in the state. This kind of support goes a long way in advancing our important programs that support conservation.”

Both Whitetails Unlimited and MillerCoors were gratified by the consumer support for the program, and discussions are underway as to the status of the program for the 2011 season.

Founded in 1982, Whitetails Unlimited is a national nonprofit conservation organization. Our mission is to raise funds in support of education, habitat enhancement and acquisition, and the preservation of the hunting tradition for the benefit of the white-tailed deer and other wildlife. When it comes to the whitetail and its environment, WTU’s degree of professionalism and dedication has earned us the reputation of being the nation’s premier whitetail organization. Visit: