Bass Pro Shops Media Day At The Range Breaks Attendance Records

By Fred Riehl

Media Day 2011
Media Day 2011

Las Vegas, NV –-( In its fifth-year, the 2011 Bass Pro Shops’ Media Day at the Range broke all attendance records.

The event which is held on the day prior to SHOT Show, was attended by over 625 members of the media.

With over 70 manufacturers exhibiting, Media Day at the Range continues to be the largest media event in the hunting and shooting industry, giving outdoor media the opportunity to shoot and test the best new products for 2011.

Attending manufacturers get a jump on their competition with early media exposure highlighting their products for print, broadcast and internet coverage.

ArmaLite President Mark Westrom
Ammoland Editor Fredy Riehl with ArmaLite President Mark Westrom at Media Day at the Range

A special thanks to all Media Day sponsors including Bass Pro Shops, 5-11 Tactical, Winchester Ammunition, Harris Tactical Group, Federal Premium Ammunition and for their support in helping make this day the success it is.

Open to all in the hunting and shooting industry, manufacturers, conservation groups and shooting organizations are welcomed on a first-come, first-served basis. This year’s exhibitors ranged from firearms manufacturers to a topographical mapping company. This year’s event also featured an airgun and archery venue reflecting the exciting growth in that sector of these shooting sports.

Accordingly to Tim Brandt, Public Relations & Promotions Manager for ATK Security & Sporting, “Every year Media Day at the Range has continued to grow. This year was bigger and better than ever. It’s great to see so many manufacturers and major industry names coming aboard. Having everyone in one place really helps draw the top media personnel. We’re excited to be a part of such a well-run event that is so beneficial and cost-effective.”

“2011 was ArmaLite’s first year at Media Day at the Range. We signed up for 2012 before we left SHOT Show. Besides being good for business, the shoot was educational and well attended by the media” says Arthur Steadman, ArmaLite Communications Director.

Even members of the member say this event is one that cannot be missed.

Andy Lightbody of Rocky Mountain Television states, “We as the outdoor press have lots and lots of stories to cover with all the exhibitors that were there. We know the value of what they have to offer as product introductions and hands on testing. Media Day at the Range allows us to get this done in one very informative day.”

Added, Frank Medicine Wolf Springer, Western Outdoor News, “I am sure, as I was, the other writer’s were ecstatic over the Yamaha and other all-terrain vehicle offerings, which added a wonderful dimension to the event. The food was spectacular. Thanks for including me and don’t bother trying to top this year’s event. If you simply copy this year’s success, you will have done another wonderful job.”

The 2011 Media Day at the Range was also a fundraiser for Safari Club International (SCI). Through the generous donation of products to the silent auction and raffles from top manufacturers like Blaser, KRISS and Glock, money was raised during the event in support of SCI’s many conservation programs.

Don’t miss out on next year’s Media Day at the Range to be held January 17, 2012. For more information log on to or contact Cathy Williams ([email protected]) or Cory Cannon ([email protected]).