Potterfields Donate $400,000 to Rocky Mountain Elk Foundation

Potterfields Donate $400,000 to Rocky Mountain Elk Foundation

Rocky Mountain Elk Foundation
Rocky Mountain Elk Foundation

Columbia, MO –-(Ammoland.com)- Larry and Brenda Potterfield of MidwayUSA recently donated $400,000 to the Rocky Mountain Elk Foundation to endow the new MidwayUSA Youth Wildlife Conservation Experience (MYWCE) program.

MYWCE is a program that will fund freshman and sophomore high school students to attend the annual Rocky Mountain Elk Foundation’s Elk Camp annual sports show to educate them on wildlife conservation efforts and the outdoors. The generous donation from the Potterfields will go into an endowment, and the interest generated by the gift will fund the MYWCE program. Endowing these funds and only spending the interest will allow the program to continue indefinitely.

“Thanks to the generosity of Larry and Brenda Potterfield, more young people will have the chance to experience what RMEF and our partners are doing to change conservation in America today and may discover a passion that they will enjoy for the rest of their lives,” said David Allen, RMEF CEO. “This program is a step toward solidifying the future of conservation in America.”

Larry Potterfield, Founder and CEO of MidwayUSA, remarked, “Brenda and I believe in supporting youth programs that teach our next generation about wildlife and conservation. RMEF is doing a great job with our youth, who are the future of shooting, conservation and the outdoor industry. We are proud to help them change the future.”

For more information about the Potterfields or MidwayUSA, please visit www.midwayusa.com or call


About the Rocky Mountain Elk Foundation
Snowy peaks, dark timber basins and grassy meadows. RMEF is leading an elk country initiative that has conserved or enhanced habitat on over 5.9 million acres—a land area equivalent to a swath three miles wide and stretching along the entire Continental Divide from Canada to Mexico. RMEF also works to open, secure and improve public access for hunting, fishing and other recreation. Get involved at www.rmef.org or 800-CALL ELK.

Leave a Reply

Please Login to comment
Notify of