Kruger Optical Is Introducing Discovery Expedition Binoculars

Kruger Optical Is Introducing Discovery Expedition Binoculars
Vibrant, feature-rich Discovery Expedition binoculars introduced at select retail outlets.

Kruger Optical Discovery Expedition Binoculars
Kruger Optical Discovery Expedition Binoculars
Kruger Optical
Kruger Optical

Sisters, OR –-( The first Discovery Expedition binoculars are now available to retail customers.

Oregon-based Kruger Optical developed the binocular collection under license from Discovery Communications, LLC. Discovery Expedition™ is the official lifestyle brand of the Discovery Channel™, the world’s number one nonfiction media company reaching 1.5 billion cumulative subscribers in more than 180 countries.

The new binoculars are part of an outdoor lifestyle product collection that reflects the adventurous and inquisitive nature of the Discovery brand.

Binoculars are now available to North American customers through Cabela’s, Sportsman’s Guide, Amazon, Optics Planet, ivgStores, ATG Stores and various other retail outlets. New outlets are continually being added, so customers are encouraged to check for the products at their favorite sporting goods, outdoor and optics retailers.

Reflecting the theme “The World is Just Awesome,” Discovery Expedition binoculars are designed to enable consumers to explore the wonders of our planet. To achieve this, Kruger created a collection of rugged, easy-to-use binoculars designed to accompany an active lifestyle. All contain premium features such as optical coatings and textured rubber armor; most models are waterproof and fogproof.

Discovery Expedition binoculars were created for campers, hikers, birders, boaters, climbers and students, and all models offer reliable optics at accessible price points.

The collection includes 11 models retailing from $24.99 to $149.99. The line includes palm-sized 6×18 roof binoculars; compact 8×22, 10×25 and 8×32 roof binoculars; sleek 8×42 and 10×42 roof binoculars; traditional 7×50 and 8×36 porro binoculars; and top-of-the-line 7×50 and 8×30 compass porro models.

“Discovery’s core mission has always been about satisfying curiosity,” said Elizabeth Bakacs, Vice President of Licensing for Discovery Communications. “With these high-quality, reasonably priced Kruger Optical binoculars, our viewers now have another compelling reason to purchase Discovery Expedition products to explore the world around them.”

“We at Kruger were honored to be selected as a licensee of the Discovery Expedition brand,” said Rich Babcock, Kruger’s National Sales Manager. “We all associate Discovery with learning, adventure and fun, and this line of binoculars reflects these core values. Beginners will find the binoculars are easy to use, while experienced users will be struck by the comfortable ergonomics and quality of optics offered for the price.”

Further information about Discovery Expedition products, including ordering information, is available from Babcock at (317) 848-5724. Babcock also can be reached by email at [email protected]

About Kruger Optical
Kruger Optical, Inc. is a full-service provider of quality sports optics. Headquartered in Sisters, Oregon, and Walnut, California, the company has been providing binoculars, riflescopes, spotting scopes and other optics products, as well as optical engineering services, since 1998. With nearly 150 years of combined experience in optical product development and marketing, Kruger Optical’s talented and dedicated staff is committed to developing innovative, high performance products for the discerning customer. To learn more, please visit our website at

About Discovery Communications
Discovery Communications is the world’s number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks. Discovery Communications is owned by Discovery Holding Company (NASDAQ: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery’s founder and chairman. For more information, please visit