NSSF Earns PR News Award for 2010 Annual Review
NEWTOWN, Conn –-(Ammoland.com)- The National Shooting Sports Foundation won the PR News top prize in the Annual Brochure or Publication category for its 2010 NSSF Annual Review: A Building Block To History.
In March, NSSF was recognized by PR News as a finalist for four different awards and one individual award.
This is the second year in a row NSSF's Annual Review was recognized by PR News for excellence in communication. It beat out more than 300 entries from other non-profit companies in North America.
“This year's Annual Review was truly an organizational achievement as all departments contributed to its content and success,” said Chris Dolnack, NSSF senior vice president and chief marketing officer. “Our 50th year is certainly a celebration of what we have done as an organization and communicating the pride we have as an industry.”
NSSF also received honorable mentions in two categories for Best Advocacy Campaign and Issues Management/Public Affairs Campaign for its Hunting Works for America initiative, a grassroots program developed in conjunction with the Minneapolis-based Public Affairs Company to combat anti-hunting groups and to oppose any lead component ban in ammunition. NSSF's weekly newsletter Bullet Points received honorable mention in the Best Digital Communications category, and Mark Thomas, NSSF's managing director of marketing communications, was runner-up and received honorable mention for Non-Profit Communicator of the Year.
Thomas accepted the awards on behalf of the organization at a luncheon in Washington, D.C.
PR News' Non-Profit PR Awards are recognized as the industry's top honor in the public relations-communications non-profit space, showcasing outstanding marketing communications initiatives among the nation's leading nonprofits and associations. The coveted awards set the industry benchmark for excellence across all areas of marketing communications. According to PR News, the winners of the Non-Profit PR Awards are the ones who had a strategic and integrated marketing communications plan and then executed the plan economically and professionally.
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 6,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen's organizations and publishers. For more information, log on to www.nssf.org.
NSSF is celebrating its 50th anniversary in 2011. Learn about the Foundation's history at www.nssf.org/50.