Federal Premium Wins Two Telly Awards for Black Cloud Ammunition Video

Federal Premium Wins Two Telly Awards for Black Cloud Ammunition Video


ANOKA, Minn. –-(Ammoland.com)- Federal Premium Ammunition has won two Telly Awards for 2011. Federal’s video illustrating the strong performance of its unique Black Cloud FS Steel line of ammunition was voted a winner by the Telly Council, a top group of outdoors marketing professionals.

The video won a Silver Telly Award in the non-broadcast public relations category and a Bronze Telly Award in the outdoor/environmental in-store category.

One Video, Two Telly Awards
Federal Premium’s Black Cloud Family video is an educational and informative piece. It was created to highlight Federal’s newest Black Cloud FS Steel High Velocity offering and the entire Black Cloud family. View the video illustrating the effectiveness of Black Cloud ammunition online, at www.youtube.com/FederalPremiumAmmo#p/c/A9FC2C08A491B28A/4/9sry_k0Lm04.

The video demonstrates the unique design and construction of these shells with striking graphics that parallel Black Cloud’s “Drop Ducks Like Rain™.” tagline. Viewers gain an understanding of what comprises Black Cloud loads with a breakdown of the powerful payload mix of FLITESTOPPER (FS) Steel and Premium® Steel, and the proprietary FLITECONTROL wad. All to help deliver unmatched performance in the industry.

Compelling Examples
Hi-resolution footage of actual impact on a duck provides a comprehensive look at this innovative ammunition—in action. Slow-motion clips allow viewers to actually see the FLITECONTROL wad separate from a controlled shot string.

The video is available on the federal premium website, at www.FederalPremium.com/videoplayer/default.aspx, at Federal’s channel on YouTube: www.youtube.com/FederalPremiumammo and also in-store near ammunition displays. It’s a great way for hunters to see how Black Cloud is different and why it performs above and beyond the competition.

“We’ve taken a unique approach to marketing our Black Cloud line,” said Director of Marketing Jason Nash. “Our team has developed an advanced campaign that infuses the ground-breaking design of these shells with the endorsement of Duck Commander

Phil Robertson. The performance Black Cloud achieves in the field is unmatched—and we want to convey that to our customers in an innovative way. The Telly Awards are a great benchmark for our team and we’re proud to be honored within the industry.”

Positive Industry Recognition
The Telly Awards honor the finest video and film productions and work created for the Web. Top industry professionals from agencies, manufacturers and corporations across the globe make up the voting Telly Council. These marketers view more than 13,000 entries each year—and have been for the last 32 years.

To view the video, other Federal Premium videos, or search through the entire lineup of Federal Premium Ammunition, please visit www.FederalPremium.com.

About Federal Cartridge Company
Headquartered in Anoka, Minnesota, Federal Cartridge Company has been providing hunters and shooters with high-quality rimfire, centerfire and shotshell ammunition since 1922. It pioneered the Premium category of ammunition and is part of the world’s leading ammunition manufacturer, ATK Security and Sporting. For more information on Federal, visit www.FederalPremium.com.

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