NSSF Newsletter and Video Honored with APEX Awards
NEWTOWN, Conn –-(Ammoland.com)- Two of the National Shooting Sports Foundation's most visible communications –the weekly Bullet Points newsletter and its 50th Anniversary video– have captured coveted APEX Awards of Excellence.
The 23rd annual APEX awards recognize excellence in publications by professional communicators. With more than 3,300 entries this year, the competition was intense, said the APEX announcement. The judges seek excellence in graphic design, editorial content and the ability to achieve overall communications excellence.
A total of 100 APEX Grand Awards were presented in 11 major categories, and 957 APEX Awards of Excellence recognized works in 130 individual categories. Bullet Points earned a Grand Award in the NonProfit Small Office Newsletter category. The video titled “The National Shooting Sports Foundation: A History 1961-2011” earned an Award of Excellence in the Special Purpose Electronic Media and Video Publications category.
“These awards recognize the outstanding work produced by the entire staff of NSSF,” said Chris Dolnack, senior vice president and chief marketing officer.
“Both Bullet Points and the video chronicle the effective work done by NSSF to promote participation and safety, protect our industry and firearms freedoms and preserve our hunting and shooting traditions.”
Bullet Points, NSSF's weekly electronic newsletter, achieved top honors against 310 competitors and received the following comments from judges: “Punchy, interesting and concise copy. Well-written, well-illustrated and well-presented editorial. Content makes this weekly e-letter a winner.”
Bullet Points covers news of importance to the firearms and shooting sports industry. Its subscribers include industry professionals and shooting sports enthusiasts, and its content is widely distributed on many websites and blogs. To read past issues or to subscribe to this free newsletter, visit www.nssf.org/bulletpoints.
NSSF's 50th Anniversary video was a standout among 295 entrants. The video, which can be viewed at www.nssf.org/50, captures the accomplishments of a half century of promoting, protecting and preserving hunting and the shooting sports by NSSF, the trade association for the firearms, ammunition, hunting and shooting sports industry. The award was the second major honor for the NSSF 50th Anniversary video in the last month. In June, the video was voted a Bronze Telly Award in the 2011 People's Telly Awards.
The APEX Awards are sponsored by Communications Concept, which publishes “Writing That Works: The Business Communications Report” and www.writingthatworks.com. A complete list of APEX 2011 winning entries can be viewed at the Writing That Works website.
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 6,500 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen's organizations and publishers. For more information, log on to www.nssf.org.
NSSF is celebrating its 50th anniversary in 2011. Learn about the Foundation's history at www.nssf.org/50.