Celebrities Tom Knapp & Colorado Buck Mark New Streaming Video Ad Campaign by SYC Sporting on Shotgun Life
Pikesville, Maryland –-(Ammoland.com)- SYC Sporting, a leading destination for high-volume wingshooting in Argentina, launched a video advertising campaign on Shotgun Life that features shotgunning superstars, Tom Knapp and Colorado Buck.
SYC’s new campaign continues its momentum as a leading wingshooting destination in Argentina by attracting greats such as Gil & Vicki Ash, Anthony Matarese, Jr., Dez Young, Bruce Scott, Marty Fischer, Elizabeth Lanier, Judy Rhodes, Bill Kempfer and other leaders in the shotgun sports. SYC Sporting is located on the Internet at www.sycsporting.com.
The SYC video advertising campaign leverages Shotgun Life’s position as a technology leader in online publishing in the luxury shotgunning segment. Shotgun Life is the first online magazine dedicated to the best in wing and clays shooting. Between the online magazine and the Shotgun Life e-letters that are read by some 600 affluent shooters daily, Shotgun Life reaches approximately 1,000 people every day – perhaps the most widely read publication of its kind. You can see Shotgun Life at www.shotgunlife.com.
“SYC has been engaged in a high-touch marketing campaign by making appearances at the top shotgun shows,” said Irwin Greenstein, Publisher of Shotgun Life. “Their streaming video campaign is a case study that a successful company in this industry must rely on multiple advertising platforms to expand and maintain their success.”
“Many hunters have yet to realize that Argentina is not only affordable in today’s economy, it is actually a true ‘value’ – world-class shooting, lodging, food and wines,” said John Wiles, American Partner at SYC Sporting. “For the shotgun shooter, it just doesn't get any better than this.”
Video advertising is growing faster than all other online ad formats, according to, eMarketer. The market research firm estimates online video advertising revenues will grow in 2011 to 52.1% to $2.16 billion, up from $1.42 billion last year, when the video ad market grew 39.6%.
SGL Media publishes Shotgun Life (www.shotgunlife.com) the first online magazine dedicated to the best in wing and clays shooting, which drew 440,000 visits in 2010.