ArmaLite Is Title Sponsor of SHOT Mobile App

ArmaLite Is Title Sponsor of SHOT Mobile App

National Shooting Sports Foundation

NEWTOWN, Conn –-( ArmaLite Inc., the internationally known manufacturer of AR-10, M-15, AR-30 and AR-50 rifles, has signed on as the title sponsor of SHOT Mobile for the 2012 Shooting, Hunting and Outdoor Trade Show (SHOT Show).

SHOT Show attendees will find the SHOT Mobile app an invaluable tool for searching exhibitors, navigating the show floor via interactive maps, finding new products, learning about show specials, viewing the show’s education schedule such as for SHOT Show University, setting up appointments with exhibitors, requesting callbacks and finding show services.

With its sponsorship, ArmaLite joins and the Outdoor Channel as major industry supporters of the SHOT Show.

“ArmaLite prides itself in product technology innovation, so it’s only natural that the company is sponsoring technology that will allow SHOT Show attendees to make the most of their show experience,” said Chris Dolnack, NSSF senior vice president and chief marketing officer. “We expect SHOT Mobile to be widely used, and we are grateful to ArmaLite for helping to make that possible.”

“ArmaLite continues to focus on ‘A History of Innovation.’ Sponsoring the SHOT Show Mobile app is an appropriate new chapter in that history,” said ArmaLite President Mark Westrom.

The SHOT Show is owned by the National Shooting Sports Foundation, the trade association for the firearms, ammunition, hunting and shooting sports industry, and is produced and managed by Reed Exhibitions. The show is the largest of its kind in the world, attracting nearly 60,000 attendees and more than 1,600 companies exhibiting firearms, ammunition, outdoor apparel, law enforcement, optics, cutlery and related products and services.

ArmaLite Inc
ArmaLite Inc

In recognition of its support, ArmaLite’s logo will be featured on the splash page of the SHOT Mobile app, on the SHOT Mobile webpage at and in the app download section of iTunes, in addition to the company receiving other sponsorship and text-messaging advantages.

ArmaLite has one of the broadest product lines in the firearms industry. ArmaLite ( manufactures and sells semiautomatic rifles in a variety of calibers including 5.56mm and 7.62mm, long range super-accurate bolt action rifles in calibers including .308 Winchester, .300 Winchester Magnum, .338 Lapua, and 50 BMG, and classic 9mm pistols.

Learn more about the mobile app by going to the SHOT Mobile website. Also, sign up to be notified when the 2012 SHOT Mobile app is ready to download to your smartphone.

The SHOT Show will run January 17-20 at the Sands Expo Convention Center in Las Vegas. Learn more about the show at

About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 6,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to

NSSF is celebrating its 50th anniversary in 2011. Learn about the Foundation’s history at