GLOCK – The Rise of America’s Gun

This January, comes a riveting and meticulously researched tale of an unknown company that built its empire on the weapon that has become known as “America’s gun”…
by Paul M. Barrett

GLOCK - The Rise of America’s Gun
GLOCK - The Rise of America’s Gun

USA –-(Ammoland.com)- Based on fifteen years of research, including interviews with numerous former Glock executives, police officials, gun owners, and more, GLOCK: The Rise of America’s Gun (Crown; January 10, 2012) by Paul M. Barrett tells the story of how an obscure Austrian curtain rod manufacturer stormed the American gun market and became, in the space of a few years, an American icon.

GLOCK is at once a fascinating account of how Glock Inc. went about marketing its pistol to police agencies, gun enthusiasts, and America at large, as well as a compelling chronicle of gun safety and gun culture in America.

When Gaston Glock first cracked the gun industry in 1982 with the Glock 17 pistol he created to win a contract from the Austrian army, most civilian American gun owners and police officers still preferred the six-round revolver.

Constructed in part of hardened plastic, which gun-control advocates and the media erroneously claimed made the gun invisible to airport security, the Glock’s construction set it apart from everything else on the market. It had none of the polish of the classic blued-steel-and-wood revolver. But the advantages of the large-capacity, magazine-loaded semiautomatic pistol soon became apparent.

The Glock could fire as many as seventeen bullets without reloading. Built with only thirty-six parts that were interchangeable with other models (as compared to other pistols made by Beretta, Sig, and Steyr that had twice as many parts), it was easy to maintain and rarely misfired. You could dunk it in water, drop it from a helicopter, or leave it out in the snow and it would still fire. It was reliable, accurate, lightweight, and cheaper to produce than the Smith & Wesson .38, which was the favorite at the time of law enforcement agencies. Within a decade of arriving in the US, the Glock had become the ultimate American handgun.

First introduced to cops, who saw themselves as outgunned by violent cocaine gangs, the Glock is today embraced by two-thirds of all police departments. It has been glamorized in countless Hollywood movies, including Die Hard 2 and U.S. Marshals (“Get yourself a Glock, and lose that nickel-plated sissy pistol”), and is a ubiquitous presence on prime-time TV. The Glock has also made headlines for a far more somber reason: its use in an alarming number of recent killing sprees. From Virginia Tech in 2007 to Tucson, AZ in January 2011, the shooter fired a Glock.

Filled with corporate intrigue, political maneuvering, marketing manipulation, Hollywood glitz, bloody shootouts—and an attempt on Gaston Glock’s life by a former director and corporate trustee—GLOCK is a fast-paced history of the Glock and a must-read for anyone interested in handguns, the firearm industry, or the level of gun violence in America.

ABOUT THE AUTHOR
PAUL M. BARRETT is an assistant managing editor at Bloomberg Businessweek. He is the author of American Islam: The Struggle for the Soul of a Religion and The Good Black: A True Story of Race in America. Barrett lives and works in New York City.

GLOCK
by Paul M. Barrett
Crown Publishers • On sale: January 10, 2012
Price: $26.00 hardcover • Pages: 304 • ISBN: 978-0-307-71993-5
www.glockthebook.com or www.crownpublishing.com

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Paul Barrett
Paul Barrett
8 years ago

Larry very correctly notes that American gun companies got caught with their pants down when Glock arrived with a bang in the mid- and late 1980s. Now, of course, many Glocks ARE American-made (says so right on the frame), and American manufacturers all have produced their own Glock knock-offs, some of them of high quality, as Larry indicates. Smith & Wesson and others will have a long way to go in winning back law enforcement market share in their home country. All of this fascinating marketing war, along with other aspects of the Glock story, are detailed in my book,… Read more »

Larry
Larry
8 years ago

Inovative company and guns. Too bad the American companies were not as inovative so that "America's Gun" would be "American Made" these past two and a half decades.

American manufacturers have finally taken notice and my S&W M&Ps puts my Glocks to shame. With more and more American law enforcement agencies (and just recently the Belgian national police dept. no less!) adopting these guns, maybe they will be "America's Gun" for the next few decades.